Breaking Free Group

Breaking Free Group is a United Kingdom digital health company based in Manchester. It is best known for the Breaking Free platform, a suite of online, evidence-based behaviour-change programmes that help people address addictive behaviours and related mental health difficulties. The company operates at the intersection of clinical psychology, public health and digital technology, selling to healthcare providers, employers, insurers and public-sector commissioners rather than directly to consumers alone. The brand's core proposition is scalable, self-directed intervention: users work through structured online modules grounded in psychological theory, while organisations gain population-level reach and reporting. This positions Breaking Free within the broader digital therapeutics and employee-wellbeing market, competing with other online addiction and mental-health programme providers. Breaking Free was acquired by LifeWorks in January 2022, a transaction that brought the platform into a larger global wellbeing and employee-assistance organisation. In September 2022, LifeWorks itself became part of TELUS Health, the health division of Canadian telecommunications group TELUS. As a result, Breaking Free now sits within TELUS Health's portfolio of digital health and wellbeing services, and its web presence has been folded into the TELUS Health site. Because the brand is now a subsidiary component of a much larger corporate group, its public identity is closely tied to TELUS Health's global offering. The original Breaking Free Group entity remains associated with Manchester, where it was founded and operated.

Breaking Free Group is a Manchester-based company in the United Kingdom. It built its reputation on the Breaking Free platform, an online suite of evidence-based behaviour-change programmes designed to help individuals overcome addictive behaviours and related mental health challenges. The company's model combined clinical psychology with digital delivery, allowing healthcare providers, employers and public bodies to offer structured interventions at scale. The most significant turning point in the brand's corporate history came in January 2022, when Breaking Free was acquired by LifeWorks, a global provider of wellbeing and employee-assistance services. This acquisition integrated the Breaking Free platform into a much larger organisation with international reach. Later that same year, in September 2022, LifeWorks itself became part of TELUS Health, the health and wellbeing division of Canadian telecommunications company TELUS. As a result, Breaking Free was absorbed into TELUS Health's portfolio of digital health services. The official Breaking Free website now directs visitors to the Breaking Free page on the TELUS website, reflecting the brand's integration into the parent group. Today, Breaking Free operates as part of TELUS Health, with its Manchester roots and digital behaviour-change specialism forming part of a broader global health and wellbeing offering.

• Breaking Free acquired by LifeWorks.

• LifeWorks becomes part of TELUS Health; Breaking Free subsequently becomes part of TELUS Health.

Evidence-based, scalable digital behaviour-change and wellbeing programmes for healthcare, employer and public-sector clients.

• Breaking Free platform

  Online, evidence-based behaviour-change programmes for addiction and mental health.

1. 1Breaking Free official websitebreakingfreegroup.com
2. 2Breaking Free Group (United Kingdom) — Wikidatawikidata.org
3. 3LifeWorks acquires Breaking Free, a leading provider of digital substance use disorder treatmentfinanznachrichten.de