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Brazilian Blowout

Brazilian Blowout is a professional hair-smoothing treatment brand offering in-salon services and at-home anti-frizz haircare products.

Last updated September 10, 2026

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Overview

Brazilian Blowout is a professional hair-smoothing treatment brand. Its official site presents in-salon smoothing treatments and a range of at-home anti-frizz haircare products, including shampoos, conditioners, serums, sprays, and kits. The brand describes its Original treatment as using bonding technologies to create a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle, with results lasting up to 12 weeks. It also offers the REWIND treatment for maturing hair and the Express smoothing service.

History

Brazilian Blowout presents itself as a world-famous smoothing treatment asked for by name and loved by stylists, celebrities, and influencers worldwide. According to its About Us page, the treatment transforms frizzy, damaged, and unmanageable hair into smooth, healthy, easy-to-style strands for up to 12 weeks, and is described as the only smoothing treatment that actually improves the overall health of the hair and is fully customizable. The brand states that its innovations go beyond smoothing, from the industry's first professional anti-aging service for hair to a treatment that preserves precision cuts as well as length, providing clinically proven in-salon solutions and aftercare for all hair types and textures at every stage in life.

Products and positioning

Professional in-salon smoothing treatments and at-home anti-frizz haircare.

  • Brazilian Blowout Original

    A customizable smoothing treatment that uses breakthrough bonding technologies to improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

  • Brazilian Blowout REWIND

    A treatment that takes years off maturing hair utilizing clinically proven actives combined with isolated plant proteins to effectively rebuild each strand from the inside out, restoring the look, feel, and manageability of glossy, resilient, noticeably more youthful hair.

  • Brazilian Blowout Express

    A quick smoothing service that eliminates frizz and doesn't take a lot of time or money.

  • Ionic Bonding Spray

    A lightweight, residue-free bonding spray that helps seal the cuticle to lock in smoothness, enhance shine, and protect against frizz and humidity, specially formulated to help extend the life of Brazilian Blowout smoothing treatments.

  • Daily Smoothing Serum

    A lightweight leave-in formula powered by the exclusive Brazilian Super-Nutrient Complex that smooths, conditions, and detangles while helping protect hair from heat styling, UV exposure, and environmental damage.

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