Braun Household

Braun Household is the home-appliance arm of the Braun brand, a German manufacturer whose products include drip coffee makers, countertop blenders, immersion hand blenders, hand mixers, food processors and kitchen scales. The brand traces its origins to the engineering workshop founded by Max Braun in Frankfurt in 1921, which grew into one of Germany's best-known consumer-electronics and small-appliance companies. Braun Household is now part of the De'Longhi Group, which acquired perpetual rights to the Braun household-appliance trademark from Procter & Gamble in 2012 and has since developed the range under the Braun Household name. The current product line is centred on kitchen and breakfast appliances. Flagship offerings include the MultiServe and MultiServe Plus drip coffee machines, which are certified by the Specialty Coffee Association and feature the MultiServe Dial and ExactBrew System; the OptiBrew Pro Cup to Carafe coffee maker with built-in milk frother; the TriForce Pro power blender; the MultiQuick hand blender system with interchangeable attachments; and compact food processors. Braun Household also sells hand mixers and kitchen scales, and the brand has marked its centenary with a limited-edition collection. Braun Household products are sold through the brand's own e-commerce site and through major retailers, with a strong presence in the United States and Europe. The brand positions itself on German design heritage, engineering quality and functional minimalism, a design language shaped by the classic Braun aesthetic associated with Dieter Rams. Its marketing emphasises performance, versatility and durable design, summarised in the brand line 'Good Design is built to last.' As a subsidiary brand within De'Longhi, Braun Household operates alongside De'Longhi's own kitchen-appliance brands while retaining a distinct identity rooted in its German origins. The brand's official US site presents coffee makers, blenders, hand blenders, hand mixers, attachments and food processors as its core categories.

Braun Household's history is inseparable from the Braun brand founded by Max Braun in Frankfurt, Germany, in 1921. The original company began as a small engineering workshop and grew into a manufacturer of radios, cameras, slide projectors and, later, electric shavers and household appliances. After the Second World War, Braun became known for a rational, functional design language developed under designers including Dieter Rams, whose work for Braun influenced generations of consumer products and established the brand's reputation for 'good design'. In 1967, the Gillette Company acquired a majority stake in Braun, and the brand became part of a larger consumer-goods group. Gillette was in turn acquired by Procter & Gamble in 2005. Under P&G, Braun's product portfolio was reorganised, and the household-appliance business was separated from the personal-care business. In 2012, Procter & Gamble sold the perpetual rights to the Braun household-appliance trademark to De'Longhi S.p.A., the Italian small-appliance group. De'Longhi subsequently built up the Braun Household range, focusing on kitchen appliances such as coffee makers, blenders, hand blenders, hand mixers and food processors. Under De'Longhi, Braun Household has expanded its coffee-machine line, introducing the MultiServe series with Specialty Coffee Association certification and the MultiServe Dial and ExactBrew System. The brand has also developed the MultiQuick hand-blender system with interchangeable attachments, the TriForce Pro power blender and the OptiBrew Pro Cup to Carafe coffee maker with a built-in milk frother. Braun Household products are marketed globally, with a significant presence in the United States and Europe, and the brand has celebrated its centenary with a limited-edition collection. The brand continues to operate as a distinct identity within the De'Longhi Group, leveraging its German design heritage while benefiting from De'Longhi's appliance manufacturing and distribution scale.

• 2021

  Braun marks its 100th anniversary with a limited-edition collection.

• 2012

  Procter & Gamble sells perpetual rights to the Braun household-appliance trademark to De'Longhi S.p.A.

• 2005

  Procter & Gamble acquires Gillette, bringing Braun into P&G.

• 1967

  The Gillette Company acquires a majority stake in Braun.

• 1921

  Max Braun founds the Braun company in Frankfurt, Germany.

German design heritage, engineering quality and functional minimalism in kitchen appliances.

• MultiServe Plus KF9250 Drip Coffee Maker

  SCA-certified drip coffee maker with MultiServe Dial and ExactBrew System.

• MultiServe Plus Coffee Maker with Cold Brew KF9370SI

  SCA-certified coffee maker with cold brew capability.

• MultiServe Plus Coffee Maker with Cold Brew KF9270SI

  SCA-certified coffee maker with cold brew capability.

• OptiBrew Pro Cup to Carafe

  Drip coffee to cold brew maker with built-in milk frother.

• TriForce Pro Power Blender

  High-performance countertop blender.

• MultiQuick Vario Hand Blender

  Immersion hand blender with variable speed and interchangeable attachments.

1. 1Braun US | Homebraunhousehold.com
2. 2MultiServe Coffee machines | Braun Household USbraunhousehold.com
3. 3Braun Householdwikidata.org