Brasserie de l'Espérance
Sub-brand
UnclaimedBrasserie de l'Espérance is a Schiltigheim brewery that became part of Heineken France through the 1972 acquisition of the Alsacienne de Brasserie.
Last updated September 16, 2026
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Overview
Brasserie de l'Espérance is a brewery based in Schiltigheim, France. According to Heineken France's corporate history, the Heineken group entered the French market in 1972 by acquiring the Alsacienne de Brasserie, a group that included the Brasserie de l'Espérance de Schiltigheim, which at the time produced the traditional Alsatian beer Ancre, along with Brasserie Mutzig and Brasserie de Colmar.
History
Heineken's corporate history states that the group's expansion led it to France, a country recognized for its brewers. In 1972 the family company entered the French market by acquiring the Alsacienne de Brasserie, which included the Brasserie de l'Espérance de Schiltigheim, then producing the traditional Alsatian beer Ancre, as well as Brasserie Mutzig and Brasserie de Colmar. Seven years later, the first Heineken beer was brewed in France.
Products and positioning
Ancre
Traditional Alsatian beer produced by the Brasserie de l'Espérance de Schiltigheim at the time of the 1972 acquisition.
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