Bouche Bée
French intimate-wellness brand founded in 2022 by Lucie Solal, offering design-led vibrators, lubricants and pleasure sets.
Last updated September 26, 2026
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Overview
Bouche Bée is a French intimate-wellness brand founded in 2022 by Lucie Solal. The name is a French expression meaning "speechless" — literally "mouth agape" — which the brand presents as a promise to embody wonder and bliss in intimate desires. The company sells a curated range of sexual-wellness products, including vibrators, clitoral stimulators, lubricants, gels and boxed sets, positioned at the intersection of design, body-positive education and self-care. The product line is built around a small number of signature items. Ona is described as a combined clitoral stimulator offering both vibration and pulsed air (2-in-1), priced from €89. Nuée is a tactile vibrating roller priced at €109. Lube is a 100% natural, water-based lubricant enriched with hyaluronic acid, sold at €18. Emoi is a clitoral stimulating gel at €28. These products are also bundled into themed sets: the Initiate set (€99), the Inside box set (€159), the Rebirth set (€129), and a full Bouche Bée set (€190). The Rebirth set is explicitly aimed at post-partum and menopausal well-being, combining Ona, Kewos Kegel balls, Lube and Le Petit Baume de Baubo. Bouche Bée markets itself with an educational and inclusive tone. The website invites visitors to take a "Bouche Bée Quiz" to discover their "sex profile," and product pages emphasize safe sex, body reclamation and pleasure without taboos. The brand also collaborates with other labels: a collaboration with French fashion brand ba&sh produced the "Ona by ba&sh x Bouche Bée" terracotta edition, priced from €100. The Initiate set includes a book by Jüne Plã, described as "la grande prêtresse du club des meilleurs coups." Commercially, Bouche Bée operates primarily through its own e-commerce site, bouchebeelove.com, with free point-relais delivery from €79, secure payments and discreet packaging. Customer reviews on the site (387 reviews cited on the homepage) highlight the Ona stimulator and the quality of the materials. The brand is private and independent, with no publicly disclosed parent company or stock listing. Its taxonomy fit is consumer staples / household & personal care / personal care.
History
Bouche Bée was founded in 2022 by Lucie Solal as a French intimate-wellness brand. The name is a French expression meaning "speechless" — literally "mouth agape" — chosen, in the brand's words, as a promise to embody wonder and bliss in intimate desires. From the outset the company positioned itself at the intersection of pleasure products, design and body-positive education, rather than as a conventional adult-toy retailer. The brand built its range around a small number of signature products. Ona, described as a combined clitoral stimulator offering both vibration and pulsed air (2-in-1), became its best-known item, priced from €89. Nuée, a tactile vibrating roller, followed at €109. The range also includes Lube, a 100% natural water-based lubricant enriched with hyaluronic acid (€18), and Emoi, a clitoral stimulating gel (€28). These products are sold individually and bundled into themed sets: the Initiate set (€99), the Inside box set (€159), the Rebirth set (€129) and a full Bouche Bée set (€190). The Rebirth set is explicitly aimed at post-partum and menopausal well-being, combining Ona, Kewos Kegel balls, Lube and Le Petit Baume de Baubo. Bouche Bée has pursued collaborations with adjacent lifestyle brands. A partnership with French fashion label ba&sh produced the "Ona by ba&sh x Bouche Bée" terracotta edition, priced from €100. The Initiate set includes a book by Jüne Plã, presented as "la grande prêtresse du club des meilleurs coups," reinforcing the brand's educational angle. The website also offers a "Bouche Bée Quiz" inviting customers to discover their "sex profile." Commercially, the brand sells primarily through its own e-commerce site, bouchebeelove.com, offering free point-relais delivery from €79, secure payments and discreet packaging. The homepage cites 387 customer reviews, with reviewers frequently comparing Ona favorably to products from competitors such as Satisfyer. The company remains private and independent, with no publicly disclosed parent company, ownership group or stock listing.
- 2022
Bouche Bée founded by Lucie Solal as a French intimate-wellness brand.
Launch of Ona, a 2-in-1 vibrator and pulsed-air clitoral stimulator, priced from €89.
Launch of Nuée, a tactile vibrating roller, priced at €109.
Launch of Lube, a 100% natural water-based lubricant with hyaluronic acid, priced at €18.
Collaboration with French fashion brand ba&sh produces the Ona by ba&sh x Bouche Bée terracotta edition, priced from €100.
Introduction of themed sets including Initiate (€99), Inside (€159), Rebirth (€129) and the full Bouche Bée set (€190).
Products and positioning
Design-led, body-positive French intimate wellness brand combining pleasure products with education and self-care.
Ona
2-in-1 vibrator and pulsed-air clitoral stimulator, priced from €89.
Nuée
Tactile vibrating roller, priced at €109.
Lube
100% natural, water-based lubricant enriched with hyaluronic acid, priced at €18.
Emoi
Clitoral stimulating gel, priced at €28.
Initiate set
Box set priced at €99, including a vibrator, lubricant and a book by Jüne Plã.
Inside box set
Box set priced at €159, including L'Arc by Dame, Bouche Bée Lube and YesforLov orgasm gel.
Rebirth set
Box set priced at €129, including Ona, Kewos Kegel balls, Lube and Le Petit Baume de Baubo.
Ona by ba&sh x Bouche Bée - Terracotta
Collaboration edition with ba&sh, priced from €100.
Sources5 sources
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