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Bosch Petfood

German family-run pet food manufacturer founded in 1960, producing premium dry food, wet food and snacks for dogs and cats under the bosch and Sanabelle brands.

Last updated September 26, 2026

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Overview

Bosch Petfood (bosch Tiernahrung) is a German family-owned pet food manufacturer based in Blaufelden-Wiesenbach. The company was founded in 1960 by Kurt Bosch, initially producing agricultural livestock feed. It entered the dog food market in 1984 with the distribution of dry dog food, and in 1988 installed its first extrusion line to manufacture its own high-premium dry dog food. In 2000 the entire production site was converted to the manufacture of premium dry food menus for dogs and cats, and in 2001 the Sanabelle high-premium range for cats was introduced. The company sells dog and cat food under the bosch brand, including lines such as bosch Meat Menue, bosch Heimat, bosch HPC, bosch HPC Soft, bosch HPC Vegan & Insect, bosch HPC Menue, bosch HPC Oven baked, bosch LPC, Freshe Schnauze wet food, Sammy's dog snacks and Fruitees dog snacks. For cats it offers the Sanabelle range, including Sanabelle Freshe Mieze wet food and Sanabelle Juicy soft dry food. Products are sold directly to consumers through the company's online shop as well as through specialist retail channels in Germany, and are distributed in more than 45 countries worldwide. Bosch positions itself as a manufacturer of high-quality, high-premium pet food produced in Germany to high standards. Its online shop offers an interactive food advisor, loyalty points, and free shipping within Germany for orders over 49 euros. The company remains a family business and is a well-established supplier in the German specialist pet retail trade.

History

Bosch Tiernahrung was founded in 1960 by Kurt Bosch as a manufacturer of agricultural livestock feed. For the first decades the company focused exclusively on feed for farm animals. In 1984 it entered the pet market by starting distribution of dry food for dogs. In 1988 the company installed its first extrusion line, enabling in-house production of high-quality dry dog food and the launch of its "High-Premium" line. In 2000 the entire production facility in Blaufelden-Wiesenbach was converted to the manufacture of high-quality dry food menus for dogs and cats. In 2001 the Sanabelle high-premium range for cats was introduced. Over the following years the company established itself as a reliable manufacturer of high-quality pet food for dogs and cats in the German specialist retail trade, and its products came to be distributed in more than 45 countries worldwide. In addition to dry food, the company produces high-quality snacks for dogs and cats that complement and round out its product range.

  • 2001

    Sanabelle high-premium cat food range introduced.

  • 2000

    Entire Blaufelden-Wiesenbach production site converted to premium dry food menus for dogs and cats.

  • 1988

    Installed first extrusion line; began in-house production of high-premium dry dog food.

  • 1984

    Started distribution of dry food for dogs.

  • 1960

    Company founded by Kurt Bosch, producing agricultural livestock feed.

Products and positioning

High-premium pet food produced in Germany, sold direct-to-consumer and through specialist retail, with a family-business heritage.

  • bosch HPC

  • bosch HPC Soft

  • bosch HPC Vegan & Insect

  • bosch HPC Menue

  • bosch HPC Oven baked

  • bosch Meat Menue

  • bosch Heimat

  • bosch LPC

  • Freshe Schnauze

  • Sammy's Hundesnacks

  • Fruitees Hundesnacks

  • Sanabelle

  • Sanabelle Freshe Mieze

  • Sanabelle Juicy

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