Borgward
German automobile marque associated with innovative mid-century cars, commercial vehicles and a controversial 1961 collapse, later revived in China-backed form before another bankruptcy. A Chinese-German automotive company created to revive the Borgward marque, which developed SUVs and entered bankruptcy proceedings in China in 2022.
Last updated October 16, 2026
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Overview
Borgward was a German automobile marque and manufacturing group associated with Bremen industrialist Carl F. W. Borgward. Its corporate origins lay in several earlier businesses, including Hansa Automobilgesellschaft, NAMAG and Goliath. Borgward first achieved commercial traction through compact utility vehicles, especially the three-wheeled Blitzkarren delivery vehicle developed in the 1920s. In 1929, Carl Borgward became director of Hansa-Lloyd after combining his Goliath business with the older company, creating the foundation of the later Borgward industrial group. The postwar organization was unusual. In 1946, Borgward used separate legal entities and marques—Borgward, Goliath and Lloyd—to expand production under Germany's postwar material-allocation system. The businesses were often operated as a connected group, but the structure also increased administrative complexity. During the economic expansion of the 1950s, the group developed a broad range of passenger cars, sports cars, trucks and light commercial vehicles. It sold to a diversified international customer base and became one of Germany's most important independent automakers. The Borgward Isabella, introduced in 1954, became the marque's best-known and most commercially successful model. It was positioned above basic mass-market transportation and became a recognizable German premium-oriented family car. Other notable products included the Hansa 1500, Hansa 2400 and the technically ambitious P100, introduced in 1959 with pneumatic suspension. The group's Lloyd models, including the Lloyd 600 and Alexander, addressed more affordable mobility, while Goliath products broadened its utility-vehicle and small-car presence. Borgward also produced trucks and military-related vehicles. The company pursued engineering experimentation alongside volume production. Its Borgward 1500 RS racing program used a sophisticated fuel-injected, four-valve-per-cylinder, double-overhead-camshaft engine. Although the racing chassis was not sufficiently competitive for sustained development and the program ended in 1958, the engine design found further use in Cooper racing cars and helped power victories associated with Stirling Moss in Formula Two and other events. Borgward's growth created serious financial exposure. Carl Borgward maintained close personal control, expanded the model range aggressively and relied heavily on delayed payments to suppliers rather than conventional financial discipline. A downturn in North American demand left the group with substantial inventories, while warranty and remediation costs increased. Critical press coverage in late 1960 intensified scrutiny of the company's cash-flow position and its borrowing from regional banking institutions. A proposed Bremen government guarantee was withdrawn unless Borgward pledged the business to the state and accepted a government-appointed supervisory-board chairman. In 1961, proceedings intended to protect creditors and allow continued trading were followed by the bankruptcy of Borgward and Goliath in September and Lloyd in November. The liquidation remains controversial because creditors were eventually paid in full and later assessments argued that the business may have been viable with additional support and stronger financial management. The Bremen factory passed through heavy-vehicle ownership and ultimately became associated with Mercedes-Benz production. The marque survived in limited form through overseas manufacturing. Equipment for the Isabella and P100 was sold to Mexico, where production began in 1967 and ended in 1970. Borgward Argentina also assembled vehicles and components for a short period in the 1950s and 1960s. A revival began in the twenty-first century. Borgward Group AG was established in 2008 by Carl Borgward's grandson Christian Borgward and Karlheinz L. Knöss, initially in Lucerne and later in Stuttgart. With investment and manufacturing support from Beiqi Foton Motor, a subsidiary of BAIC, the revived enterprise developed and marketed SUVs manufactured in China. Sales began in the late 2010s, but the new business failed to establish a sustainable commercial position. Borgward filed for bankruptcy in Beijing on 8 April 2022. The brand is therefore historically significant but currently defunct. Borgward Group was a Chinese-German automotive company established to revive the Borgward name, the marque associated with the former Bremen-based German automaker founded by Carl F. W. Borgward. The revival was led by Christian Borgward, Carl Borgward’s grandson, together with Karlheinz L. Knöss and a team of designers and engineers. The organization was initially founded in Lucerne, Switzerland, and later operated from Stuttgart, Germany. Its corporate activities covered vehicle development, engineering, production coordination, sales and marketing. The revived company was financially supported by Foton Motor, a Chinese commercial-vehicle manufacturer. Foton obtained rights connected with the Borgward name in 2014 and provided the industrial and financial backing for the new venture. Although the brand presented itself as German in design and engineering, its vehicles were produced in China by Foton. This structure allowed Borgward to combine a German heritage narrative with Chinese manufacturing and access to the Chinese passenger-car market. Borgward returned to public attention at the 2015 Geneva Motor Show, more than five decades after the original Borgward company had ceased operations. Its initial product strategy focused on conventional sport-utility vehicles rather than on reviving the original marque’s historic sedan and sports-car lines. The BX7 was introduced at the 2015 Frankfurt Motor Show and entered the Chinese market in 2016. It was followed by the smaller BX5 and additional SUV projects including the BX3 and BX6. The company also displayed the Isabella Concept at the 2017 Frankfurt Motor Show, presenting a vision for an electric four-door coupé, and showed the BXi7 electric SUV concept. The business expanded its ambitions beyond China through planned or announced operations and distribution arrangements in Russia, India, Brazil, Mexico, the Gulf region, Malaysia, Luxembourg and Nepal. At the 2017 Dubai motor show, the BX5 and BX7 were presented for Gulf markets. European distribution plans included an appointment in 2018 of AUTODIS ESCH/MERSCH as a Luxembourg retailer and distributor. Other proposed market entries, including the United Kingdom, Ireland and Malaysia, were delayed or did not reach sustained commercial operation. Borgward’s early sales were not sufficient to establish a durable independent business. Foton announced plans to dispose of its majority interest, and in 2019 its 67 percent stake was sold to UCar, a Chinese car-rental and mobility group, in a transaction reported at approximately US$614 million. UCar’s involvement created additional demand through fleet purchases, but retail-market performance weakened sharply afterward. The company encountered declining sales, difficulties attracting new investors, operational disruption and reports that its Stuttgart office had been vacated. Its Malaysian activities were discontinued, while production largely stopped by 2021. The company’s difficulties were compounded by problems surrounding UCar and its chairman, Charles Zhengyao Lu, who was also associated with the accounting scandal at Luckin Coffee. UCar entered administration in 2021 and denied reports that Borgward had already gone bankrupt, while acknowledging difficulty finding investors. A Beijing court ordered asset seizure in December 2021 over unpaid debts. Borgward filed for bankruptcy in Beijing on 8 April 2022, and the First Intermediate People’s Court of Beijing approved the bankruptcy declaration on 5 December 2022. The revived Borgward business therefore ended without achieving a stable international automotive operation, although the historic Borgward trademark and its legacy remain distinct from the defunct revival company.
History
Borgward's history developed from a network of German automotive businesses rather than from a single factory created at the outset. Hansa Automobilgesellschaft began in Varel in 1905, while NAMAG in Bremen produced Lloyd vehicles. Their 1914 combination formed Hansa-Lloyd-Werke. Carl Borgward entered the industry through the Goliath-Blitzkarren, a small three-wheeled delivery vehicle designed to serve traders who could not afford a conventional van. Postal authorities also became customers, demonstrating the practical market for inexpensive utility transport. Borgward took control of Hansa-Lloyd in the late 1920s, and in 1929 his Goliath business was combined with the company. The group subsequently developed Hansa and Borgward passenger vehicles, including the Hansa Konsul, Hansa Borgward 2000 and Borgward 2300. After the Second World War, Borgward organized the operation through three principal companies—Borgward, Goliath and Lloyd. The arrangement helped the businesses navigate scarce steel allocations, but it also created a complicated corporate structure that was frequently managed as one enterprise. The postwar recovery and West Germany's economic expansion produced the group's strongest period. The Hansa 1500, launched in 1949, established a modern passenger-car direction. The Isabella, introduced in 1954, became the central product and remained in production throughout the original company's life. Borgward also pursued larger vehicles such as the Hansa 2400 and P100, while Lloyd served customers seeking lower-cost transportation. Trucks, delivery vehicles and special-purpose products diversified the industrial base. The company exported widely, and its products were assembled or manufactured under local arrangements in markets including Argentina and Mexico. Engineering ambition was a defining feature. The 1500 RS racing program produced a technically advanced 1.5-litre engine with fuel injection and a sixteen-valve double-overhead-camshaft layout. The racing car itself was discontinued after 1958, but the engine was later installed in Cooper racing cars and achieved notable competition results, including victories associated with Stirling Moss. Borgward also experimented with pneumatic suspension for the P100. The same breadth and engineering ambition created financial strain. The group carried a large model portfolio, maintained high production capacity and incurred costs associated with unfinished or unreliable components and warranty work. Carl Borgward's personal management style limited delegation, while his preference for extending supplier payment periods left the company exposed to a liquidity crisis. Falling demand for imported cars in North America contributed to excess inventory at a particularly sensitive point in the annual production cycle. Public criticism escalated in late 1960. Der Spiegel and other German media questioned Borgward's management, the number of models, the condition of the products and the company's dependence on loans. When the Bremen government withdrew an initial guarantee for additional credit, it demanded state control measures. Borgward accepted a restructuring arrangement in February 1961, including a state-backed guarantee and the appointment of Johannes Semler to the supervisory board. In July, the directors sought a court-sanctioned settlement procedure, but the Borgward and Goliath companies were declared bankrupt in September, followed by Lloyd in November. The collapse remained disputed. Carl Borgward maintained that the company was technically solvent, and the liquidation ultimately left creditors paid in full with a residual surplus reported after the proceedings. Later commentary argued that more patient financing or better internal governance might have saved the business. Its Bremen factory was sold and passed through heavy-vehicle ownership before becoming associated with Mercedes-Benz production. The name continued abroad for a limited period. Mexican investors acquired manufacturing equipment and began Isabella and P100 production in 1967, ending it in 1970. Borgward Argentina operated through a joint venture and completed a modest number of vehicles after the German parent had closed. In 2008, Carl Borgward's grandson Christian Borgward and Karlheinz L. Knöss formed Borgward Group AG. The company later operated from Stuttgart and partnered with Beiqi Foton Motor for capital, engineering and Chinese manufacturing. The revived marque concentrated on SUVs and began sales in the late 2010s. Despite the historical name and international ambitions, the revival did not become durable and filed for bankruptcy in Beijing on 8 April 2022. The modern Borgward revival began in the mid-2000s, when Christian Borgward, a grandson of Carl F. W. Borgward, worked with Karlheinz L. Knöss to re-establish the marque. The project assembled designers, engineers and management personnel and developed concepts for a new generation of vehicles. Borgward Group AG was founded in Lucerne, Switzerland, in 2008 and later relocated its principal corporate base to Stuttgart. The company’s revival became viable through support from Foton Motor, which obtained rights relating to the Borgward name in 2014. Borgward announced its return at the 2015 Geneva Motor Show. Unlike the original company, whose range had included saloons, estates, coupes and commercial vehicles, the revived business concentrated on SUVs. Its first production vehicle, the BX7, was shown at the 2015 Frankfurt Motor Show and went on sale in China in 2016. The BX5 followed as a smaller SUV, while BX3 and BX6 projects broadened the proposed range. Manufacturing was carried out in China by Foton, while the company emphasized German design and engineering. This arrangement was central to its brand identity and market positioning. The company also attempted to create a future-oriented image. At the 2017 Frankfurt Motor Show it presented the Isabella Concept, an electric four-door coupé intended to demonstrate a possible design and technology direction. It later displayed the BXi7 electric SUV concept. International expansion was pursued through distributors and proposed local partnerships. Borgward vehicles were shown in the Gulf region in 2017, and the company established or announced arrangements involving Luxembourg, Malaysia and Nepal. Plans for Britain, Ireland and broader ASEAN manufacturing or exports were not fully realized. The ownership structure changed as the company struggled to achieve sustainable sales. Foton announced an intention to sell its 67 percent holding, and UCar acquired that interest in 2019. UCar’s fleet activities contributed to reported vehicle deliveries, but the company remained dependent on a narrow market base and faced weak retail demand. Sales declined markedly during 2020 and 2021. The brand’s difficulties coincided with the financial and governance problems surrounding UCar and its chairman Charles Zhengyao Lu, who was also connected with the Luckin Coffee accounting scandal. These events damaged confidence in the wider business environment around Borgward, although Borgward’s bankruptcy was a separate corporate event. By 2020, reports indicated that Borgward’s Stuttgart office had been vacated or was no longer operating normally. A small-store retail strategy was criticized by automotive industry observers, who questioned whether it could generate adequate visibility and customer support compared with a conventional dealer network. Malaysian operations were discontinued because vehicles were not being supplied consistently and sales were weak. By 2021, most production had stopped. UCar denied that Borgward had already entered bankruptcy but acknowledged difficulty finding investors and entered administration in June 2021. Asset seizure orders followed in China over unpaid obligations. Borgward filed for bankruptcy in Beijing on 8 April 2022. On 5 December 2022, the First Intermediate People’s Court of Beijing approved the bankruptcy declaration. The revived company consequently became defunct, ending an ambitious but unsuccessful attempt to turn a historic German automobile name into a modern international SUV business.
- 2022
Modern Borgward files for bankruptcy
[1]Borgward files for bankruptcy in Beijing, ending its modern operating phase.
- 2022
Bankruptcy approved
[2]Borgward filed for bankruptcy in April, and a Beijing court approved the bankruptcy declaration in December.
- 2021
Operations contract
[2]Production largely ceased, international operations weakened and financial problems led to administration and asset-seizure proceedings.
- 2019
UCar acquires Foton’s majority stake
[2]UCar bought Foton’s 67 percent interest in Borgward.
- 2017
Modern SUV sales begin
[1]The revived business begins selling China-manufactured SUVs with support from Beiqi Foton Motor.
- 2017
Isabella Concept unveiled
[2]Borgward presented an electric four-door coupé concept at the Frankfurt Motor Show.
- 2016
BX7 sales begin in China
[2]The BX7 became the revived company’s first major production model and entered the Chinese market.
- 2015
Borgward returns to the motor-show circuit
[2]The revived company announced a new vehicle at Geneva and presented the BX7 at Frankfurt.
- 2014
Foton obtains Borgward naming rights
[2]Foton Motor obtained rights connected with the Borgward name and became the principal industrial and financial backer of the revival.
- 2008
Borgward Group AG is formed
[1]Christian Borgward and Karlheinz L. Knöss establish a company to revive the marque. Borgward Group AG was founded in Lucerne, Switzerland, before later relocating its operations to Stuttgart.
Products and positioning
Historically, an innovative independent German automaker spanning premium-oriented passenger cars, affordable mobility and commercial vehicles; during its revival, a China-manufactured SUV brand. Heritage-led, upper-mainstream SUV brand combining German design and engineering with Chinese production.
Passenger car · 1954
Borgward Isabella Concept
Introduced in 1954, the Isabella was Borgward's defining postwar model and its most popular original-era product. It combined relatively sophisticated styling and engineering with practical family-car packaging and occupied an upmarket position within the German market. The model remained in production until the original company ceased operations and was later manufactured in Mexico after production equipment was exported there. The Isabella Concept was unveiled at the 2017 Frankfurt Motor Show as a vision for a fully electric four-door coupé. It connected the revived company with the historic Isabella name while signaling an ambition to move beyond conventional SUVs. The vehicle remained a concept and did not become a documented mass-production model before Borgward’s collapse.
Passenger car · 1949
Borgward Hansa 1500
Presented in 1949, the Hansa 1500 was a major postwar passenger-car program and helped establish Borgward's renewed identity after the Second World War. It represented the group's move toward modern unibody-style family transportation and formed part of the foundation for its later reputation as an independent German manufacturer with more ambitious products than basic economy cars.
Large passenger car
Borgward Hansa 2400
The Hansa 2400 was one of Borgward's larger and more prestigious passenger cars. It demonstrated the company's attempt to compete across several market segments rather than concentrating on a single high-volume model. The car belonged to the group's broad 1950s product strategy, which increased technical and commercial reach but also contributed to a costly and complex range.
Large passenger car · 1959
Borgward P100
Introduced in 1959, the P100 was a technically ambitious large Borgward sedan equipped with pneumatic suspension. It represented the marque's willingness to introduce advanced features shortly before the original group's collapse. P100 manufacturing equipment was later sold to Mexico, where production eventually began in the late 1960s.
Sports and racing car
Borgward 1500 RS
The 1500 RS was Borgward's mid-century sports-racing program. Its competition engine used fuel injection and a sophisticated sixteen-valve, double-overhead-camshaft arrangement for the period. The chassis did not achieve sufficient refinement for a long-running factory effort, but the engine was subsequently used in Cooper racing cars and achieved notable success in Formula Two and related competition.
Commercial vehicle
Borgward trucks
Borgward produced a substantial range of trucks and light commercial vehicles, including models designated B 611, B 622, B 655, B 1000, B 1250, B 1500, B 2000, B 2500, B 3000, B 4000 and B 4500. These products diversified the company beyond passenger cars and served transport, delivery and industrial customers in Germany and overseas markets.
SUV · 2017
Borgward SUVs
The revived Borgward company repositioned the marque around SUVs manufactured in China with support from Beiqi Foton Motor. Modern products included the BX5 and BX7, aimed at domestic and international markets. The revival achieved sales activity in the late 2010s but failed to establish a durable business and ended with bankruptcy proceedings in 2022.
SUV · 2016
Borgward BX7
The BX7 was the first major production vehicle of the revived Borgward company. Presented at the 2015 Frankfurt Motor Show, it was a relatively large SUV intended to establish the brand in China and later support its international expansion. Sales began in China in 2016. The model formed the foundation of Borgward’s early product strategy and was marketed as a vehicle combining German design credentials with Chinese manufacturing.
SUV
Borgward BX5
The BX5 was a smaller SUV positioned below the BX7 and became one of Borgward’s principal volume products. It was part of the company’s attempt to broaden its appeal beyond buyers of larger vehicles and was later shown alongside the BX7 for prospective Gulf-market distribution. The model represented the conventional, internal-combustion SUV focus that dominated Borgward’s commercial range.
SUV
Borgward BX3
The BX3 was planned as a smaller SUV within Borgward’s expanding model family. It was intended to give the revived marque a presence in a more compact vehicle segment, although the company’s financial decline prevented the range from developing into a stable long-term portfolio.
SUV
Borgward BX6
The BX6 was an additional SUV model developed under Borgward’s product expansion plan. It complemented the BX3, BX5 and BX7 and reflected the company’s effort to create a recognizable SUV family rather than rely on a single vehicle. Its commercial life ended with the wider shutdown of the revived Borgward operation.
Electric SUV concept
Borgward BXi7
The BXi7 was presented as an electric SUV concept within Borgward’s proposed transition toward electrified vehicles. It illustrated the company’s attempt to supplement its conventional SUV range with battery-electric products, but the concept did not establish a sustained production program before the company entered bankruptcy.
Controversies
2022
Failure of the modern Borgward revival
The China-backed revival, which relied on SUV sales and manufacturing support from Beiqi Foton Motor, filed for bankruptcy in Beijing. The failure ended the brand's second major commercial phase.
2020
UCar and Luckin Coffee accounting controversy affects Borgward confidence
Charles Zhengyao Lu, associated with UCar’s ownership of Borgward, was also involved in the accounting scandal at Luckin Coffee. The controversy formed part of the broader context surrounding UCar’s financial difficulties and contributed to uncertainty around Borgward’s ownership and funding environment.
1961
Controversial collapse of the original Borgward group
Borgward's 1961 insolvency followed intense media criticism, cash-flow problems, high inventory and disagreement over whether the company could have survived with additional financing. The liquidation was controversial because creditors were ultimately paid in full and later commentary argued that the business may have been viable. The role of state-appointed supervisory-board chairman Johannes Semler also became part of subsequent controversy.
Marketing campaigns
- 2018European distributor development
Luxembourg · Europe
Borgward appointed AUTODIS ESCH/MERSCH as its first European retailer and distributor in Luxembourg while pursuing broader European plans.
Outcome. Plans to expand into additional European markets, including Britain and Ireland, did not develop into a sustained regional operation.
- 2017Gulf-market introduction
Gulf Cooperation Council markets
Borgward presented the BX5 and BX7 at the Dubai international motor show to support entry into Gulf markets.
Outcome. The presentation supported distribution ambitions, but the company did not establish a durable international sales network.
- 2015Borgward brand revival
International
Borgward used the Geneva and Frankfurt motor shows to reintroduce its historic German name to the automotive public after a hiatus of more than 50 years. The campaign emphasized heritage, German design and a new SUV-led product strategy.
Outcome. The revival generated international attention and enabled the BX7 launch, but it did not produce a financially sustainable global brand.
Brand decisions
2022
File for bankruptcyOtherBackground
Borgward faced unpaid debts, asset-seizure proceedings, weak sales and an inability to secure investors.
Action taken
The company filed for bankruptcy in Beijing on 8 April 2022.
Aftermath
The First Intermediate People’s Court of Beijing approved the bankruptcy declaration on 5 December 2022, ending the revived operating company.
2020
Use smaller retail stores instead of a conventional dealer networkStrategyBackground
Borgward was attempting to reduce the burden of a traditional dealership footprint while entering additional markets.
Action taken
The company pursued a small-store retail approach for vehicle marketing.
Aftermath
Automotive industry observer Jochen Sibert criticized the plan, and the company continued to experience weak sales and limited market penetration.
2019
Transfer majority ownership from Foton to UCarM&ABackground
Foton planned to exit its majority position after Borgward had struggled to build sufficient sales momentum.
Action taken
UCar acquired Foton’s 67 percent stake in Borgward.
Aftermath
UCar’s fleet purchases temporarily supported demand, but Borgward later faced sharp sales deterioration, investor shortages and operational disruption.
Reported transaction value. Approximately US$614 million (2019)
2017
Launch the revived SUV rangeProduct launchBackground
The modern Borgward business focused on contemporary SUVs rather than recreating the original company's sedan and commercial-vehicle portfolio.
Action taken
The company began selling China-manufactured SUVs under the Borgward name.
Aftermath
The revival remained commercially unsustainable and filed for bankruptcy in Beijing in 2022.
2017
Signal a shift toward electric vehiclesStrategyBackground
Borgward sought to present itself as a modern technology brand rather than only a heritage SUV manufacturer.
Action taken
It exhibited the Isabella electric coupé concept and the BXi7 electric SUV concept.
Aftermath
The concepts provided a future-oriented brand narrative, but no sustained electric production program emerged before bankruptcy.
2015
Adopt an SUV-led revival strategyStrategyBackground
The revived company needed a product category with broad contemporary demand and selected SUVs rather than attempting to reproduce the original Borgward range.
Action taken
It launched the BX7 and developed a wider family of SUV models, including the BX5, BX3 and BX6.
Aftermath
The strategy produced an identifiable initial portfolio but did not overcome weak sales and dependence on Chinese demand.
2008
Recreate the Borgward marqueStrategyBackground
Carl Borgward's grandson sought to re-establish the historic name in the contemporary automotive market.
Action taken
Borgward Group AG was formed and later partnered with Beiqi Foton Motor for investment and Chinese manufacturing.
Aftermath
The revived company launched SUVs, but the business later entered bankruptcy in 2022.
1961
Accept state-backed restructuring conditionsStrategyBackground
Borgward required additional credit during a liquidity crisis, but Bremen authorities withdrew an intended guarantee after critical reporting and demanded control measures.
Action taken
Carl Borgward accepted a state guarantee secured by the company and accepted a Bremen-appointed chairman of the supervisory board.
Aftermath
A proposed continuation procedure failed, and Borgward, Goliath and Lloyd entered bankruptcy during 1961.
1958
End the 1500 RS factory racing programStrategyBackground
Borgward's racing car competed against Porsche products, but the chassis was not sufficiently refined for continued factory development.
Action taken
Borgward stopped the 1500 RS racing effort while its advanced engine continued to find use in other racing applications.
Aftermath
The engine gained a further competition life in Cooper cars, including cars associated with Stirling Moss.
1946
Separate the postwar business into three companiesStrategyBackground
Postwar Germany imposed severe material constraints, including limits on steel allocation. Carl Borgward used the Borgward, Goliath and Lloyd names through separate legal entities while continuing to operate them as a connected industrial group.
Action taken
The group was reorganized into separate Borgward, Goliath and Lloyd companies to support production and allocation arrangements.
Aftermath
The structure supported expansion but increased complexity and made the broad product strategy harder to finance and coordinate.
Recent events
- 2021
Borgward enters administration amid investor difficulties[2]
Bankruptcy
UCar entered administration and Borgward struggled to secure investors. Production had largely ceased, while a Beijing court ordered asset seizure over unpaid debts.
- 2020
European distribution expansion encounters difficulties[2]
Other
Borgward’s international retail plans continued to face weak demand and operational uncertainty, including reports that its Stuttgart office was no longer functioning normally.
- 2019
UCar acquires Foton’s Borgward stake[2]
M&A
UCar acquired Foton’s majority interest in Borgward as the brand sought additional financial support and fleet-market demand.
- 2018
Foton plans to sell its majority stake[2]
M&A
Foton announced plans to divest its 67 percent interest in Borgward, creating uncertainty over the revived brand’s ownership and financing.
- 2017
Revived Borgward begins SUV sales[1]
Product launch
The revived company began selling SUVs manufactured in China with support from Beiqi Foton Motor, a BAIC subsidiary.
- 2017
Isabella electric coupé concept presented[2]
Product launch
Borgward showed the Isabella Concept at the Frankfurt Motor Show as a design study for an electric four-door coupé.
- 2017
Borgward vehicles introduced for Gulf markets[2]
Product launch
The BX5 and BX7 were presented at the Dubai international motor show as part of the company’s effort to expand into Gulf markets.
- 2016
Borgward BX7 enters the Chinese market[2]
Product launch
The BX7 became the first major production model of the revived marque and began sales in China after its Frankfurt presentation.
- 2015
Borgward announces its automotive return[2]
Product launch
The revived company presented plans for a new Borgward vehicle at the Geneva Motor Show, marking the brand’s return after a hiatus of more than five decades.
- 2008
Borgward Group AG is established for a brand revival[1]
Other
Christian Borgward and Karlheinz L. Knöss established a new company intended to revive the historic marque.
Sources3 sources
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