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Bordelle

Bordelle is a niche concept in women's lingerie and bodywear combining craftsmanship with ground-breaking designs, launched in 2009.

Last updated September 11, 2026

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Overview

Bordelle is a niche concept in women's lingerie and bodywear that combines true craftsmanship with ground-breaking designs. Since 2009, the unmistakable aesthetic has been developed and updated each season, while always remaining true to its original message: Memorable, provocative, and never without a reaction. The brand is characterised by body-con silhouettes and rooted in a proprietary technique that blends 24K gold plated hardware and customised satin elastic strapping with an array of luxury fabrics to create iconic, adjustable styles for the modern woman. Since launching in 2009 at Selfridges in London, Bordelle's offering has expanded to include an evolving Signature line and innovative, seasonal Mainline collections. Bordelle is available to buy at handpicked department stores, fashion concept stores and specialist boutiques in over 25 countries worldwide. The brand continues to be designed and handmade by teams of artisans in London and at Atelier Bordelle Productions, the brand's modern production facility in Cluj, Romania. Bordelle is the brainchild of founder Alexandra Popa.

History

Bordelle is a niche concept in women's lingerie and bodywear that combines true craftsmanship with ground-breaking designs. Since 2009, the unmistakable aesthetic has been developed and updated each season, while always remaining true to its original message: Memorable, provocative, and never without a reaction. The brand launched in 2009 at Selfridges in London. Since then, Bordelle's offering has expanded to include an evolving Signature line and innovative, seasonal Mainline collections that continually push the boundaries of lingerie design. The brand continues to be designed and handmade by teams of artisans in London and at Atelier Bordelle Productions, the brand's modern production facility in Cluj, Romania. Bordelle is the brainchild of founder Alexandra Popa who created the label to fill a gap in the market for experimental lingerie that blurs the lines between seduction and ready to wear.

Products and positioning

niche and unique concept in women's lingerie and bodywear; one of the only lingerie brands to be stocked alongside Ready-to-Wear labels

  • Signature line

    An evolving Signature line.

  • Mainline collections

    Innovative, seasonal Mainline collections that continually push the boundaries of lingerie design.

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