Boos Onlinemarketing GmbH

Boos Onlinemarketing GmbH is a German online marketing agency based in Rieden am Forggensee in Bavaria. It is best known as the company behind Bauernhofurlaub.de, a specialist online portal and booking-marketing platform for farm-stay holidays (Urlaub auf dem Bauernhof) in Germany and, increasingly, beyond. The business was started in 1998 by Stefan Boos, a young farmer (Jungbauer) who initially built a directory of Allgäu holiday farms. After considerable media coverage of the Allgäu internet start-up, the decision was taken in 2001 to expand Bauernhofurlaub.de to cover the whole of Germany. Stefan Boos and his wife Stefanie Boos, together with their team, developed the portal into what the company describes as the leading portal for holidays on farms with active agriculture in Germany. The company operates as an owner-managed (inhabergeführt) business and combines classic online marketing and portal operation with a strong agricultural identity. Its central differentiator is that only farms with active agriculture — as a main or secondary occupation — may advertise on the portal. This rule has been maintained since the beginning and shapes both the brand's positioning and its community of host farms. Bauernhofurlaub.de functions as a marketplace and marketing channel: host farms pay to be listed and the portal supports them in marketing their accommodation, while travellers use the farm search (Hof-Suche) to find and book farm stays. Around the core portal the company has built a wider ecosystem, including an experience shop (Erlebnis-Shop) selling farm-experience gift vouchers, a children's section (Kinderseite) with stories, a colouring competition and an animal wiki, a magazine with features and farm insights, a specialist blog for hosts, and a partner login area where listed farms manage their own listings. The company also sells branded merchandise under the 'KUHL' label with mascot Friederike. The agency's services are essentially the marketing, listing and support services it provides to its farm partners, including data maintenance, availability enquiries and proactive account management, which customers frequently praise in testimonials. The company is based in Rieden am Forggensee, a municipality in the Ostallgäu district of Bavaria, and its market reach now extends beyond Germany's borders, with farm stays ranging from mudflat walks on the North Sea coast to winter sports in the Dolomites. It remains a private, family-run enterprise.

Boos Onlinemarketing GmbH traces its origins to 1998, when Stefan Boos — described on the company's website as a young farmer (Jungbauer) — developed a directory of holiday farms in the Allgäu region. This early internet project attracted attention from numerous media outlets, which reported on the Allgäu internet start-up. In 2001, following that coverage, the decision was made to expand Bauernhofurlaub.de from a regional Allgäu directory to a nationwide German portal. Stefan Boos and his wife Stefanie Boos, themselves a farming family with their own rental operation at the Salenberghof, built Bauernhofurlaub.de together with their team into what the company describes as the leading portal for holidays on farms with active agriculture in Germany. The company's guiding principle — that only farms with active agriculture as a main or secondary occupation may advertise — has been maintained from the beginning and remains its most important unique selling proposition. Over the years the portal grew into a broader platform. The company added a farm search (Hof-Suche) as the central booking-discovery tool, an experience shop (Erlebnis-Shop) selling farm-experience gift vouchers, a children's section (Kinderseite) with the 'Bauernhof zum Glück', farm stories, a colouring competition and an animal wiki, a magazine with features and farm insights, a specialist blog for hosts, and a partner login area where listed farms maintain their own listings. It also developed the KUHL merchandise line with mascot Friederike. The company operates from Rieden am Forggensee in Bavaria and is an owner-managed (inhabergeführt) business. Its market has expanded beyond Germany's borders, with farm-stay offerings ranging from mudflat walks on the North Sea to winter sports in the Dolomites. The company continues to recruit staff for portal and IT roles, including office staff and IT management positions, reflecting its ongoing growth as an online marketing and portal operator.

• 2001

  After media coverage of the Allgäu internet start-up, the decision is made to expand Bauernhofurlaub.de to all of Germany.

• 1998

  Stefan Boos develops a directory of Allgäu holiday farms, the origin of Bauernhofurlaub.de.

• Bauernhofurlaub.de grows into the leading German portal for holidays on farms with active agriculture, adding an experience shop, children's section, magazine, host blog and partner login.

• The company expands its market beyond Germany's borders, with farm stays from the North Sea to the Dolomites.

Specialist, agriculture-authentic portal and online marketing agency for farm-stay holidays; only farms with active agriculture may advertise, positioning the brand as the leading German portal for holidays on working farms.

• Bauernhofurlaub.de portal

  Online portal and farm search (Hof-Suche) for farm-stay holidays on working farms.

• Erlebnis-Shop

  Shop selling farm-experience gift voucher packages.

• Kinderseite

  Children's section with 'Bauernhof zum Glück', farm stories, a colouring competition and an animal wiki.

• Magazin

  Editorial magazine with features, current promotions and farm insights.

• Partner-Blog

  Specialist blog for host farms (Vermieter).

• Partnerlogin

  Exclusive area where active partners maintain their listings and receive updates.

• KUHL merchandise

  Branded products with mascot Friederike.

1. 1Über uns | Bauernhofurlaub.debauernhofurlaub.de
2. 2Überblick | Bauernhofurlaub.debauernhofurlaub.de
3. 3Stellenangebote | Bauernhofurlaub.debauernhofurlaub.de
4. 4Kundenmeinungen | Bauernhofurlaub.debauernhofurlaub.de
5. 5Wikidata Q135267933wikidata.org