Boom
A Thai free-to-air satellite television channel focused primarily on children's and family entertainment.
Last updated August 27, 2026
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Overview
Boom is a Thai free-to-air satellite television channel that was known as Boomerang until 27 May 2025. The channel launched on 14 August 2013 and primarily carries children's and family programming drawn from the Warner Bros. Discovery catalogue, alongside selected acquired series and other entertainment content. Its principal market is Thailand, where it has operated as part of the country's multichannel television environment rather than as a consumer-goods brand. The service was announced in July 2013 as a project of M Turner, a joint venture between Turner Broadcasting System Asia Pacific and Major Kantana Broadcasting. The venture was structured with Major Kantana Broadcasting holding 51 percent and Turner holding 49 percent. The planned launch was associated with the development of the Cartoon Network Amazone theme park and was intended to broaden the local presence of international children's entertainment properties. Contemporary expectations placed the prospective launch reach at approximately 11 million households, while first-year revenue was projected at 40 million baht; these were forecasts rather than reported realized results. Boomerang's schedule centered on animated and other youth-oriented programming from the Warner Bros. Discovery portfolio. By January 2015, following the launch of the local Toonami feed, the channel was reported to be among Thailand's five most-watched satellite channels and had reached breakeven. In 2020, it was described as Thailand's most-watched children's channel for the eighth consecutive year, indicating sustained audience strength within the country's children's television segment. The channel's operating arrangements later changed. MVTV became the operator or rights holder, although the available reference material does not establish when the transfer occurred. In early August 2023, MVTV announced that broadcasting would end on 1 September. Shortly before the proposed cutoff, however, MVTV and Warner Bros. Discovery reached a new licensing agreement, allowing the service to continue with its established programming mix and adding Cartoonito content. This agreement preserved the channel's role as a distributor of international children's programming in Thailand. In February 2024, MCN Global and Dream Express announced an agreement covering Asian animated and live-action programming, particularly content from Japan. The parties also announced a 100 million baht investment intended to strengthen programming. The available material does not specify the precise legal relationship between that arrangement and the channel's ownership or schedule, but it indicates an effort to expand the breadth of Asian content available through the relevant television ecosystem. On 27 May 2025, the channel adopted the Boom name, replacing the Boomerang branding. The rebrand did not, according to the available reference, represent a move into food, consumer staples, or the German market. It is a Thai television-channel brand whose identity has been shaped by children's programming, satellite distribution, licensing relationships, and periodic schedule expansion.
History
Boom is the current name of a Thai free-to-air satellite television channel formerly branded as Boomerang. It launched on 14 August 2013 after being announced the previous month. The original project was developed by M Turner, a joint venture between Turner Broadcasting System Asia Pacific and Major Kantana Broadcasting. Major Kantana Broadcasting held 51 percent of the venture, while Turner held 49 percent. The channel's creation formed part of a broader expansion of international children's entertainment in Thailand. Its launch was discussed alongside the development of Cartoon Network Amazone, a theme park project that was expected to reinforce the local presence of Cartoon Network-related entertainment. Boomerang was projected to reach around 11 million households at launch, and first-year revenue expectations were reported at 40 million baht. These figures represented launch plans and forecasts rather than audited operating results. Programming initially emphasized animated and family-oriented titles from the Warner Bros. Discovery children's catalogue, supplemented by acquired material. The service operated in a competitive Thai satellite television market. By January 2015, after the local Toonami feed had launched, Boomerang was reported to be among the five most-watched satellite channels in Thailand and to have reached breakeven. In 2020, it was described as the country's most-watched children's channel for the eighth successive year, suggesting that the channel had established a durable position with younger audiences and families. The channel's later operating structure differed from its original joint-venture arrangement. MVTV became associated with operation of the service, although the available reference does not identify the date or precise legal mechanism of that change. In early August 2023, MVTV announced that the channel would stop broadcasting on 1 September. The planned closure did not proceed as announced: near the end of August, MVTV and Warner Bros. Discovery entered into a new licensing agreement. The agreement allowed the established schedule to continue and provided for the addition of Cartoonito programming. A further programming-development agreement was announced in February 2024, when MCN Global and Dream Express entered an arrangement to supply Asian cartoons and live-action programmes, with a particular focus on Japanese content. The parties also announced a 100 million baht investment to reinforce programming. The available source does not establish whether this agreement made either party an owner, operator, or direct licensee of Boom, so its precise corporate significance remains uncertain. On 27 May 2025, the service changed its on-air identity from Boomerang to Boom. The rebrand marks the latest publicly documented stage in the channel's development. Its historical identity remains associated with licensed children's animation, Warner Bros. Discovery content, satellite distribution in Thailand, and the use of programming partnerships to maintain and broaden its schedule.
- 2025
Rebranded as Boom
[1]The channel replaced the Boomerang identity with the Boom brand on 27 May.
- 2024
Asian programming partnership announced
[1]MCN Global and Dream Express announced a programming agreement focused especially on Japanese cartoons and live-action content, alongside a stated 100 million baht investment.
- 2023
Broadcast continuation secured
[1]After an announced plan to end broadcasting, MVTV and Warner Bros. Discovery reached a new licensing agreement that kept the channel operating and expanded its schedule with Cartoonito programming.
- 2020
Reported as Thailand's leading children's channel
[1]Boomerang was reported as Thailand's most-watched children's channel for the eighth consecutive year.
- 2015
Reaches breakeven
[1]By January, the channel was reported to have reached breakeven and to rank among Thailand's five most-watched satellite channels.
- 2013
Channel announced
[1]M Turner announced the planned Thai satellite channel, with Major Kantana Broadcasting and Turner Broadcasting System Asia Pacific as the venture participants.
- 2013
Boomerang launches in Thailand
[1]The channel began broadcasting on 14 August under the Boomerang name.
Products and positioning
A Thai children's and family television channel combining internationally licensed animation with selected acquired programming for satellite audiences.
Children's television channel · 2013
Boom television channel
The core offering is a Thai free-to-air satellite television service. It presents a schedule aimed mainly at children and families, combining licensed animated series and other youth-oriented programming from the Warner Bros. Discovery catalogue with acquired content. The service operated under the Boomerang name from its 2013 launch until the Boom rebrand on 27 May 2025.
Preschool television programming · 2023
Cartoonito programming
Cartoonito content was added to the channel's schedule under the licensing arrangement reached by MVTV and Warner Bros. Discovery in 2023. The addition broadened the service's preschool and early-childhood offering while retaining its wider children's programming mix.
Acquired television programming · 2024
Asian cartoons and live-action acquisitions
An agreement announced by MCN Global and Dream Express in 2024 covered Asian cartoons and live-action programming, particularly from Japan. The arrangement was presented as a means of strengthening the programming supply, although the available reference does not specify the exact schedule placement or contractual relationship with Boom.
Brand decisions
2025
Rebrand from Boomerang to BoomOtherBackground
The service had operated in Thailand as Boomerang since its launch in 2013.
Action taken
The channel adopted the shorter Boom name on 27 May 2025.
Aftermath
The channel's current public identity became Boom. The available source does not provide further detail about changes to ownership, distribution, or programming caused by the rebrand.
2023
Continue broadcasting through a new licensing agreementStrategyBackground
MVTV had announced that the channel would cease broadcasting on 1 September, creating uncertainty about the continuation of the Boomerang service in Thailand.
Action taken
MVTV and Warner Bros. Discovery concluded a new licensing agreement shortly before the proposed shutdown date. The agreement preserved the existing programming mix and provided for Cartoonito content to be added.
Aftermath
The announced closure did not take place, and the channel continued operating under its existing brand until the later transition to Boom.
Sources1 sources
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