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Bookshop Zweymüller

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Bookshop Zweymüller is a traditional bookshop in Baden, Austria, founded in 1864 and part of the Kral Group since 1996.

Last updated September 28, 2026

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Overview

Bookshop Zweymüller (German: Kral - Zweymüller) is a bookshop in Baden near Vienna, Austria. It was founded in 1864 by Alois Zweymüller and describes itself as the oldest and most traditional bookshop in Baden. Since 1996 it has been part of the Kral Group, a bookselling group that operates under the Kral-Buch umbrella. The shop is located at Hauptplatz 3 in Baden and is managed by branch manager Isak Massler. The bookshop offers a broad range of books with particular emphasis on literature, crime fiction, regional titles, travel, and culinary topics. It combines physical retail with online services: customers can order online and pick up in the store, order online or in-store for delivery, or buy directly in the shop with personal advice from staff. The store also takes orders by telephone. Opening hours are Monday to Friday 08:30–18:00 and Saturday 08:30–17:00. Over its long history the shop has been renovated twice. The first renovation preserved the 80-year-old store fittings while modernizing the space; the second carefully combined function with the shop's distinctive ambience. The company behind the shop is Zweymüller GmbH, based at Hauptplatz 3, A-2500 Baden. The bookshop is listed on Wikidata as a bookshop in Baden near Vienna.

History

Bookshop Zweymüller was founded in 1864 by Alois Zweymüller in Baden, a town near Vienna in the Austrian Empire (later Austria). It is described by its current operator as the oldest and most traditional bookshop in Baden. The shop has been adapted to the needs of the times throughout its existence. Two major renovations are documented: the first preserved the 80-year-old store fittings while giving them a more modern form; the second carefully united function with the shop's unmistakable ambience, so that customers can still enjoy a charming shopping experience today. In 1996 the bookshop became part of the Kral Group, a bookselling group that operates under the Kral-Buch name. The business is run by Zweymüller GmbH, based at Hauptplatz 3, A-2500 Baden. The current branch manager is Isak Massler. The shop continues to operate as a physical bookstore while also offering online ordering, in-store pickup, delivery, and telephone orders. Its assortment focuses on literature, crime fiction, regional titles, travel, and culinary books.

  • 1996

    Became part of the Kral Group.

  • 1864

    Founded by Alois Zweymüller in Baden.

Products and positioning

Traditional, customer-oriented bookshop combining personal service with online convenience.

Product categories. Books · Literature · Crime fiction · Regional titles · Travel books · Culinary books

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