Bookitbee
Bookitbee is a UK online event-ticketing and event-promotion platform designed to give smaller organisers access to self-service and managed ticketing tools.
Last updated August 26, 2026
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Overview
Bookitbee is a United Kingdom event-booking technology brand founded in October 2012 by Kenton Ward and Frank Di Mauro. The company was established as an online events booking system intended to narrow the gap between small event organisers and larger organisations with access to professional ticketing, marketing, and event-management infrastructure. Its platform allows organisers to promote events, sell tickets, manage attendee information, and check attendees in through a web-based application that is compatible with mobile browsers. The brand's core commercial proposition is a transaction-based model: revenue is generated by charging a percentage of ticket sales. This approach aligns Bookitbee's income with the performance of the events using its service and avoids requiring every organiser to build or maintain a proprietary ticketing system. The platform has been positioned for a broad range of organisers, including smaller events that may need a relatively simple self-service booking tool as well as larger or more operationally demanding organisers requiring additional assistance. Bookitbee has offered two broad service approaches. Its self-service platform enables organisers to create and promote events, sell admission, and handle attendance workflows themselves. Its Full Service Ticketing offering provides additional managed support for larger event organisers, extending beyond basic software access into operational ticketing services. The combination of software and managed support gives the brand a position between a lightweight online ticket form and a more traditional full-service ticketing agency. The founders brought experience from creative, consulting, business-development, and event-related activities. Before Bookitbee, Ward and Di Mauro had both been involved in creating Compound Partners Ltd. Di Mauro had also owned DMI Creative since 1998, while Ward had held senior roles including managing director of Touch Associates Limited and Head of Strategic Accounts at Squiz. Their backgrounds helped shape Bookitbee as a service combining event technology, promotion, and organiser support. The company received earlier funding from Jenson Solutions and secured a further funding arrangement in early 2016 involving ARC InterCapital, private funding from Jenson Solutions, and government-backed Scottish Enterprise participation. Public reference material also describes ambitions to expand the business internationally and grow its workforce. However, the available material does not establish Bookitbee's current ownership, current trading status, present leadership structure, revenue, or current product availability. Those details therefore remain unconfirmed in this dossier.
History
Bookitbee was founded in October 2012 in the United Kingdom by Kenton Ward and Frank Di Mauro. The founders had previously been involved in the creation of Compound Partners Ltd. Their professional backgrounds combined event-related management, strategic accounts, creative services, and business development. Di Mauro had owned DMI Creative since 1998 and held an architecture, planning, and building degree from University College London. Ward had served as managing director of Touch Associates Limited and as Head of Strategic Accounts at Squiz, and held a degree in international business management with Russian from Northumbria University. The company was created around the idea that smaller events should be able to access the same basic professional ticketing and promotional capabilities available to larger organisations. Its web-based system allowed event organisers to create event listings, promote events, sell tickets, manage bookings, and check attendees in. The check-in functionality was designed for use through mobile browsers, allowing event staff to work without being tied to a desktop application. Bookitbee's commercial model was based on a percentage of ticket sales. This transaction-linked model made the service relevant to organisers that preferred to avoid large fixed technology costs, while giving Bookitbee an incentive to support ticket sales and event activity. Alongside its self-service platform, the company offered Full Service Ticketing, a more managed proposition for larger event organisers that needed assistance beyond software access. The business received funding from Jenson Solutions. In early 2016 it secured an additional funding arrangement with ARC InterCapital, with the deal described as including private funding from Jenson Solutions and participation by Scottish Enterprise. The funding was associated with the company's growth plans. Contemporary coverage also described ambitions for substantial turnover, international expansion, and workforce growth, although the available reference material does not provide sufficiently verified current financial results or confirm whether those targets were achieved. Bookitbee was based in Penshurst, Kent, and was presented as a UK company with international ambitions. Its activities placed it within the event-technology and ticketing-services sector, competing through a combination of accessible self-service software and optional managed support. The available public material does not reliably establish the company's present operating status, current ownership, current headquarters beyond the historical Penshurst reference, or whether the platform remains available under the Bookitbee name. These matters require further verification.
Products and positioning
A UK event-ticketing and event-management service focused on making professional ticket sales, promotion, and attendance management accessible to small and mid-sized organisers, while also offering managed services for larger events.
Event-ticketing software · 2012
Bookitbee online ticketing platform
Bookitbee's principal web-based platform enables event organisers to publish events, promote them, sell tickets, and manage attendee information. It was designed particularly to make professional event-booking capabilities accessible to smaller organisers that might not have the resources to develop their own ticketing infrastructure. The system also supports attendee check-in through mobile browsers, extending the product from advance sales into on-site event administration.
Managed event services
Full Service Ticketing
Full Service Ticketing is Bookitbee's managed-service option for larger or more operationally demanding event organisers. Rather than relying exclusively on organisers to configure and operate the platform themselves, the offering adds service support around ticketing and event administration. Public reference material identifies it as a complement to Bookitbee's self-service platform, but does not provide a complete description of its staffing model, service scope, or current availability.
Brand decisions
2016
Pursuit of funded growth and international expansionStrategyBackground
Bookitbee sought to expand its event-ticketing business and was described in contemporary coverage as having international growth ambitions. The company also arranged additional funding involving ARC InterCapital, Jenson Solutions, and Scottish Enterprise.
Action taken
The business secured the reported funding arrangement and pursued broader growth plans, including ambitions to increase its scale and reach markets outside the United Kingdom.
Aftermath
The available sources do not verify the eventual financial, staffing, or international results of the plan.
Recent events
- 2016
Bookitbee secures a new funding arrangement[1]
M&A
Bookitbee secured a funding deal involving ARC InterCapital, Jenson Solutions, and Scottish Enterprise, according to reference material.
Bookitbee announces international growth ambitions[1]
Other
A trade-publication reference described Bookitbee as seeking to expand globally, alongside plans associated with business growth and recruitment.
Sources1 sources
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