Skip to content

Book Love

Retailer / private label

UnclaimedRequest correction

Book Love is an award-winning UK multicultural bookshop and travelling book carnival based in South East London, selling inclusive children's and adult books online and at pop-ups.

Last updated September 28, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Book Love (also styled This is BookLove) is a United Kingdom-based multicultural bookshop and travelling book carnival. According to its official website, it is based in South East London and travels across the country, describing itself as "multicultural bookSHOP & TRAVELLING book CARNIVAL - based in South east london, travelling everywhere!" The venture presents itself as "an award winning collective of Educators, Artists, Musicians, Creatives, Aunties, Uncles, Parents and Grandparents working together to make multicultural matter." Its stated mission is to address the "stark lack of culturally inclusive representation" in schools, libraries, galleries, screens and high streets, and to "change the narrative" by spreading what it calls the "Book Love." The brand operates an online shop at thisisbooklove.com that brings together multicultural content and books in one place, and it also runs a Travelling Multicultural Book Carnival that carries hundreds of additional titles to schools, nurseries, public and corporate spaces, markets and other venues. The online shop includes favourites and bestsellers, with new multicultural titles added regularly. Book Love also organises events and online story times for children, and it has run a GoFundMe page to raise funds to give free multicultural books to schools, colleges, nurseries, childminders, educational settings and universities. A "pay it forward" donation option allows supporters to donate a book. Product categories on the site include books by age (babies/toddlers, adult mix), by language, by region/country, as well as toys, gifts and dolls. Examples of titles listed include "A kids book about Ai Bias" by Dr Avriel Epps, "Deeping It: Colonialism & criminalisation of UK Drill," "In the Garden, essays on nature and growing," "By the River: Essays from the Water's Edge" by Niellah Arboine, and "Timelines from Black History: Leaders, Legends, Legacies" by Mireille Harper. The site also promotes an end-of-season sale with up to 70% off selected titles, and a pop-up shop at 34 Market Row, Brixton Village, London SW9. Book Love describes itself as "EST. 1984 (unofficially)," and its Travelling Multicultural Book Carnival is described as being in its sixth year of travelling the country. The brand is associated with "BookLove and Beyond! (CIC)," indicating a community interest company structure. It is a private, mission-driven retail and events venture rather than a listed public company. Its positioning is explicitly anti-racist and inclusion-focused, aiming to make multicultural content widely available and to improve representation in children's literature and beyond.

History

Book Love, also styled This is BookLove, describes itself as "EST. 1984 (unofficially)," a phrase that appears on its official website and shop page. The brand presents itself as an award-winning collective of educators, artists, musicians, creatives, aunties, uncles, parents and grandparents working together to make multicultural matter. Its stated origin lies in the observed lack of culturally inclusive representation in schools, libraries, galleries, screens and high streets, which it set out to change. The venture developed into two connected activities: an online multicultural bookshop and a Travelling Multicultural Book Carnival. According to its shop page, the Travelling Multicultural Book Carnival was "NOW INTO ITS 6TH YEAR TRAVELLING THE COUNTRY" at the time of writing. The carnival carries hundreds of titles to schools, nurseries, public and corporate spaces, markets and other venues, while the online shop brings together favourites and bestsellers and is continually expanded with new multicultural titles. Book Love has also pursued charitable and community initiatives. It started a GoFundMe page to raise funds to give free multicultural books to schools, colleges, nurseries, childminders, educational settings and universities, and it offers a "pay it forward" option through which supporters can donate a book. The brand also runs events and online story times for children. In terms of physical retail, Book Love has operated a pop-up shop at 34 Market Row, Brixton Village, London SW9, promoted on its homepage. The online shop organises titles by age (babies/toddlers, adult mix), by language, and by region/country, alongside toys, gifts and dolls. The brand is associated with "BookLove and Beyond! (CIC)," indicating a community interest company structure. Its mission remains to spread the "Book Love" as far and wide as possible and to change the narrative around multicultural representation.

  • 1984

    Book Love describes itself as "EST. 1984 (unofficially)."

  • The Travelling Multicultural Book Carnival is described as being in its 6th year of travelling the country.

  • Book Love operates a pop-up shop at 34 Market Row, Brixton Village, London SW9.

  • Book Love starts a GoFundMe page to raise funds to give free multicultural books to educational settings.

Products and positioning

Anti-racist, inclusion-focused multicultural bookshop and travelling carnival making culturally inclusive representation matter.

  • A kids book about Ai Bias by Dr Avriel Epps

  • Deeping It: Colonialism & criminalisation of UK Drill

  • In the Garden, essays on nature and growing (Paperback)

  • By the River: Essays from the Water's Edge by Niellah Arboine

  • Timelines from Black History: Leaders, Legends, Legacies by Mireille Harper

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/book-love · Editorial policy · How profiles are compiled