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Bolivia TV 7.2

Bolivian digital terrestrial television channel focused initially on sports and later expanded to other national programming.

Last updated August 26, 2026

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Overview

Bolivia TV 7.2 is a Bolivian over-the-air television channel distributed nationally through Bolivia's digital terrestrial television system as a subchannel of Bolivia TV. It is also carried through the Túpac Katari satellite platform. The channel was developed as a dedicated secondary service associated with Bolivia TV, with its original identity centered on sports coverage and particularly football programming. Test transmissions began in April 2015, ahead of the 2015 Copa América. Bolivia TV publicly presented the service on November 20, 2015, under the name Bolivia TV Deportes. Its launch followed the granting of a five-year license by Bolivia's telecommunications regulator, the Autoridad de Regulación y Fiscalización de Telecomunicaciones y Transportes (ATT). The initial concept was to provide a sports-oriented outlet capable of carrying football matches and related programming, including matches in which President Evo Morales was present in Bolivia or abroad. Regular broadcasts began on December 21, 2015, and the inaugural program featured President Morales. The channel was renamed Bolivia TV 7.2 in December 2019. The revised name reflects its role as a digital subchannel within the Bolivia TV service rather than presenting it solely as a sports outlet. In May 2020, it broadened its schedule by introducing a programming slot for Bolivian short films. The segment, titled “Hasta 30: Cortometrajes 100% Bolivianos,” provided a dedicated outlet for short-form domestic cinema and demonstrated an expansion beyond the channel's original sports remit. Available information describes Bolivia TV 7.2 primarily as a national broadcast service rather than as an independent commercial media company. Its public identity is linked to Bolivia TV, while its distribution depends on national digital terrestrial television infrastructure and satellite availability. The channel's documented programming has included sports broadcasts and locally produced cultural or film content. Detailed information about its corporate ownership, headquarters, executives, finances, audience size, and current schedule is not established in the supplied reference material.

History

Bolivia TV 7.2 developed as a secondary digital television service associated with Bolivia TV. Its earliest documented purpose was to provide a dedicated sports outlet within Bolivia's emerging digital terrestrial television system. Test broadcasts began in April 2015, timed in advance of the Copa América tournament. The testing period established the service before its formal public presentation later that year. On November 20, 2015, Bolivia TV presented the channel under the name Bolivia TV Deportes. The service operated under a five-year license granted by Bolivia's telecommunications regulator, the Autoridad de Regulación y Fiscalización de Telecomunicaciones y Transportes. Its planned schedule included football matches and other sports-related content. The channel was also intended to broadcast matches involving President Evo Morales when he attended events in Bolivia or abroad, linking part of its early programming plan to nationally prominent public events. Regular broadcasting began on December 21, 2015. President Morales appeared in the inaugural program, marking the official start of the channel's public service. In addition to its digital terrestrial distribution, the channel became available through the Túpac Katari satellite system, supporting national reach beyond areas served directly by terrestrial transmitters. In December 2019, the service was renamed Bolivia TV 7.2. The new designation emphasized the channel's technical position as a subchannel of Bolivia TV and its place within the country's digital broadcasting structure. The rename also marked a move away from a name that defined the service exclusively through sports. On May 2, 2020, Bolivia TV 7.2 added a dedicated slot for Bolivian short films called Hasta 30: Cortometrajes 100% Bolivianos. This programming initiative expanded the channel's documented role into domestic cultural and film presentation, giving locally made short-form works a broadcast platform. Beyond these developments, publicly available reference material provides limited information about the channel's management, ownership arrangements, financial performance, audience metrics, or current programming lineup.

  • 2020

    Bolivian short-film programming introduced

    [1]

    On May 2, 2020, the channel began airing Hasta 30: Cortometrajes 100% Bolivianos.

  • 2019

    Renamed Bolivia TV 7.2

    [1]

    The channel changed its name from Bolivia TV Deportes to Bolivia TV 7.2 in December 2019.

  • 2015

    Test broadcasts begin

    [1]

    Test transmissions began in April 2015 ahead of the Copa América tournament.

  • 2015

    Bolivia TV Deportes presented

    [1]

    Bolivia TV presented the sports-oriented subchannel on November 20, 2015, following the granting of a five-year license by the ATT regulator.

  • 2015

    Regular broadcasting starts

    [1]

    The channel began regular broadcasts on December 21, 2015.

Products and positioning

A national digital subchannel of Bolivia TV that began as a sports-focused service and later incorporated Bolivian cultural and short-film programming.

  • Digital terrestrial television channel · 2015

    Bolivia TV 7.2

    Bolivia TV 7.2 is a national over-the-air television service carried as a digital subchannel of Bolivia TV. It is distributed through Bolivia's digital terrestrial television network and is also available via the Túpac Katari satellite platform. The service originally emphasized sports and football coverage before broadening its programming identity.

  • Sports television programming · 2015

    Bolivia TV Deportes

    Bolivia TV Deportes was the channel's original name and positioning. The service was designed to carry sports content, including football matches and events connected with prominent national public appearances. It was presented in November 2015 and began regular broadcasting in December of that year before being renamed Bolivia TV 7.2.

  • Short-film programming · 2020

    Hasta 30: Cortometrajes 100% Bolivianos

    Hasta 30: Cortometrajes 100% Bolivianos is a programming slot dedicated to short films produced in Bolivia. Introduced in May 2020, it broadened the channel's schedule beyond sports and created a broadcast space for domestic short-form cinema.

Marketing campaigns

  • 2020Hasta 30: Cortometrajes 100% Bolivianos

    Bolivia

    A programming initiative launched on May 2, 2020, to showcase Bolivian short films on Bolivia TV 7.2.

    Outcome. The initiative expanded the channel's documented programming beyond sports, although audience or commercial results are not reported in the available source.

Brand decisions

  • 2020

    Added a Bolivian short-film programming slotProduct launch

    Background

    The channel's original identity was centered on sports and football coverage.

    Action taken

    Bolivia TV 7.2 began airing Hasta 30: Cortometrajes 100% Bolivianos on May 2, 2020.

    Aftermath

    The schedule gained a cultural and domestic-film component; further audience or business effects are not documented.

  • 2019

    Adopted the Bolivia TV 7.2 nameStrategy

    Background

    The channel had operated under the sports-focused name Bolivia TV Deportes since its presentation in 2015.

    Action taken

    The service was renamed Bolivia TV 7.2 in December 2019, emphasizing its status as a Bolivia TV digital subchannel.

    Aftermath

    The new identity was followed by broader programming, including a Bolivian short-film slot introduced in 2020.

Sources2 sources

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