Bolero Records
Swedish independent record label and publisher releasing fine artists since 1997.
Last updated September 28, 2026
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Overview
Bolero Records (also styled Bolero Recordings & Publishing) is a Swedish independent record label and music publisher that has been recording and releasing artists since 1997. The label describes itself as "a Swedish independent label and publisher recording and releasing fine artists since 1997," and it operates its own shop for vinyl and CD releases alongside a mailing list for early information and offers. Its catalogue is oriented toward Swedish artists, and it runs a dedicated jazz imprint, Jazz by Bolero. The label was founded by Billy Bolero, according to Swedish-language reference material, and it is specialized in releasing Swedish artists. Among the acts associated with the label in that reference are Uno Svenningsson, Elin Sigvardsson and Incka. The label maintains an active online presence through Facebook, YouTube, Instagram, Spotify and Bandcamp, and it accepts demo submissions by email link rather than file attachments. As an independent label, Bolero Records is privately held and does not trade on a public exchange. Its business spans both recording (releasing records by its signed artists) and publishing (administering the musical works associated with those releases). The label's physical product line centers on vinyl and CDs sold directly through its own shop, complemented by digital distribution via streaming and download platforms. Bolero Records positions itself within the Swedish independent music scene, with a particular emphasis on jazz through its Jazz by Bolero imprint. Its public identity combines a curated roster of Swedish artists with a direct-to-fan retail channel and a demo-submission pipeline for new talent.
History
Bolero Records is a Swedish independent record label and publisher founded in 1997 by Billy Bolero. From its inception the label has focused on recording and releasing Swedish artists, building a catalogue that includes acts such as Uno Svenningsson, Elin Sigvardsson and Incka. The label operates as both a record company and a music publisher, handling the release of recordings and the administration of the associated musical works. Over the years Bolero Records has expanded its identity beyond a single genre by establishing Jazz by Bolero, a dedicated jazz imprint. This sub-label allows the company to distinguish its jazz output from its broader pop and singer-songwriter releases while retaining the Bolero brand umbrella. The label has also developed a direct-to-fan retail operation, selling vinyl and CDs through its own online shop and maintaining a mailing list that gives subscribers early access to releases and offers. Alongside physical sales, Bolero Records distributes its music digitally and maintains a presence on major social and streaming platforms including Facebook, YouTube, Instagram, Spotify and Bandcamp. As an independent label, Bolero Records remains privately held and is not listed on any stock exchange. It continues to accept demo submissions from new artists via email link, indicating an ongoing role in artist discovery and development within the Swedish music scene.
- 1997
Bolero Records founded by Billy Bolero as a Swedish independent label and publisher.
Jazz by Bolero established as the label's dedicated jazz imprint.
Products and positioning
Swedish independent label and publisher focused on releasing Swedish artists, with a dedicated jazz imprint.
Vinyl records
CDs
Digital music releases
Music publishing services
Sources4 sources
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