Boing Plus
Boing Plus is an Italian children's television brand and digital platform operated by Mediaset, offering cartoons, games, and video content for kids.
Last updated September 28, 2026
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Overview
Boing Plus is an Italian children's entertainment brand operated by Mediaset through its subsidiary Boing S.p.A. (part of RTI – Reti Televisive Italiane). The brand encompasses a television channel and a digital platform, with its online presence at boingtv.it serving as a hub for cartoons, online games, and video content aimed at children and families. The website features popular animated series such as Teen Titans Go!, Pokémon, We Bare Bears, Gumball, The Powerpuff Girls, Ben 10, Doraemon, Adventure Time, Steven Universe, Ninjago, and Dragon Ball Super, alongside interactive games like Game Boing and Boingata. Boing Plus is part of Mediaset's broader strategy to engage younger audiences across broadcast and digital media, complementing the main Boing channel. The brand targets Italian-speaking children with a mix of international animated hits and localized gaming experiences. As a subsidiary of Mediaset, Boing Plus operates within Italy's commercial broadcasting landscape, leveraging the group's distribution and advertising infrastructure. The platform emphasizes interactive engagement through online games and video streaming, positioning itself as a multi-platform destination for kids' entertainment in Italy.
History
Boing Plus is a brand extension of Boing, an Italian children's television channel launched by Mediaset in 2004 as a joint venture with Turner Broadcasting System. Boing Plus emerged as a digital and interactive complement to the main Boing channel, focusing on online games and video content. The brand operates under Boing S.p.A., a subsidiary of RTI (Reti Televisive Italiane), which is part of the Mediaset group. The website boingtv.it serves as the primary digital hub, offering a mix of animated series and interactive games. Over time, Boing Plus has expanded its online presence to include a variety of games and video-on-demand content, targeting Italian children and families. The platform features both international and localized content, reflecting Mediaset's strategy to capture younger audiences across multiple screens. While specific launch dates and milestones for Boing Plus are not widely documented, its association with the Boing brand and Mediaset's children's programming block is well established.
Products and positioning
A multi-platform children's entertainment brand offering cartoons, games, and video content in Italy.
Boing Plus TV channel
A children's television channel offering animated series and programs.
boingtv.it
Official website featuring cartoons, online games, and video content for children.
Game Boing
Online gaming section on the Boing website.
Boingata
A branded game or interactive feature on the platform.
Sources2 sources
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