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Bogaard stadscentrum

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Bogaard stadscentrum is a shopping centre in Rijswijk, Netherlands, opened in 1963 as one of the country's first purpose-built modern shopping centres and now undergoing a major mixed-use redevelopment.

Last updated September 26, 2026

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Overview

Bogaard stadscentrum, commonly shortened to Bogaard and formerly known as In de Bogaard, is a shopping centre in Rijswijk in the Dutch province of South Holland. It opened on 21 September 1963 and is described as the first of the specially built modern shopping centres in the Netherlands. The centre contains roughly 115 shops and four covered passages: In de Terp, the Prinsenpassage, the Sterpassage and a smaller connecting passage. It also provides around 2,800 parking spaces, a large share of them underground. The idea for the centre came from a visit by then-mayor Archibald Bogaardt to San Francisco, where he saw a comparable centre in operation. The design was produced by the architects Kuiper, Gouwetor and De Ranitz, and the project was developed by the project developer Reinder Zwolsman in the Steenvoorde district. The original name considered was Steenvoorde, but on the suggestion of Jan Klaasesz, then Queen's Commissioner for South Holland, the name In de Bogaard was chosen. The name refers among other things to mayor Archibald Bogaardt. The old logo featured three stylised trees, referring to an orchard said to have stood on the site and to the old coat of arms of the former village of Rijswijk, which also showed three willow trees producing brushwood. In September 2021 the centre was renamed Bogaard stadscentrum. The centre has been hit by fire three times, in the 1970s and 1990s. A fire on 23 December 1977 destroyed part of the passage and damaged at least seven businesses, caused by a short circuit in the Hulshoff furniture shop. On 20 March 1993 arson destroyed the entire complex between the tax office tower (Building M) and the old passage on the Steenvoordelaan/Prins Johan Frisopromenade; 16 shops including Albert Heijn, Bruna and Waaijer (cheese) were destroyed and 40 were heavily damaged, with total damage of 25 million guilders. On 6 August of the same year the old passage and the adjacent complex were again hit by arson, causing 7 million guilders of damage. Reconstruction plans were already in place, and the centre was rebuilt with a more modern look and improved fire safety, with new passages and expanded above-ground and underground parking. In 1999 the second passage, In de Terp, was completed next to the V&D department store, followed by a new shopping complex on the Prins Constantijn Promenade/Prinses Beatrixlaan. The complex between the Prins Constantijnpromenade, Prins Willem Alexanderpromenade and Steenvoordelaan was then thoroughly renovated and a third promenade, the Prinsenpassage, opened. The parking area south of the new complex became a multi-storey underground car park, freeing up a square now called Bogaardplein for events such as a weekly market, a funfair, vehicle inspections and the start of the avondvierdaagse. The office tower on this square, Building L, now Hoogvoorde, was renovated into Rijswijk's new town hall. The complex housing C&A and HEMA was renovated last, with a new facade built in front of the old one; the complexes behind C&A and HEMA were largely left in their old state, though a new passage was built behind these shops connecting to the Sterpassage. On 19 February 2007 part of a facade collapsed after a lorry hit a cable anchored in the facade, injuring two people. In 2007 the centre was certified by Kiwa with a third star, a quality mark no shopping centre had received before. In 2021 a redevelopment plan was presented. Retail space is to be reduced by one third, while around 2,500 homes are to be added along with more space for additional social functions and more greenery. Construction of The Orchard II began in 2024. The centre is a few minutes' walk from Rijswijk station, reachable by car from the A4 via the Den Haag/Delft exit, and served by tram line 17 and HTM buses 22 and 23 and EBS buses 30 and 51.

History

Bogaard stadscentrum, shortened to Bogaard and formerly called In de Bogaard, is a shopping centre in Rijswijk in the Dutch province of South Holland. The impetus for designing the intercommunal shopping centre in the Steenvoorde district was a visit by then-mayor Archibald Bogaardt to San Francisco, where he saw such a centre in operation. The design came from the architects Kuiper, Gouwetor and De Ranitz, and it was developed by the project developer Reinder Zwolsman. In de Bogaard was the first of the specially built modern shopping centres in the Netherlands and was opened on 21 September 1963 by mayor Bogaardt. Initially the name Steenvoorde had been considered for the shopping centre, but on the proposal of Jan Klaasesz, Queen's Commissioner for South Holland, In de Bogaard was chosen. The name refers among other things to mayor Archibald Bogaardt. The old logo had three stylised trees, referring to an orchard that is said to have stood on the spot and to the old coat of arms of the then village of Rijswijk, which also depicted three willow trees producing brushwood. In September 2021 the name of the shopping centre was changed to Bogaard stadscentrum. In the 1970s and 1990s the In de Bogaard shopping centre was hit by fire three times. On 23 December 1977 the first fire consumed part of the passage; at least seven businesses suffered damage. The cause was a short circuit originating in the Hulshoff furniture shop. On 20 March 1993, as a result of arson, the entire complex between the office tower (Building M) of the tax office and the old passage on the Steenvoordelaan/Prins Johan Frisopromenade burned down. Sixteen shops, including those of Albert Heijn, Bruna and Waaijer (cheese), were reduced to ashes and 40 suffered heavy damage. There were no personal accidents, though the pink flamingos of the Indonesian restaurant Tropic Paradise on the Steenvoordelaan were to be mourned. Total damage amounted to 25 million guilders. On 6 August of that same year the old passage and the complex next to the old passage, which had not yet been destroyed, were again hit by arson. The fire started around closing time and was discovered by a saleswoman in the garden furniture department of the Blokker branch. The damage this time was 7 million guilders. Remarkably, the plans for the renovation of the shopping centre were already ready. The plans involved a total renovation of the shopping centre aimed at a more modern appearance and improved fire safety. To improve accessibility, the number of parking spaces was to be expanded by replacing the existing car parks with above-ground and underground multi-storey car parks. New passages were developed: In de Terp, the Prinsenpassage, the Sterpassage and a small passage behind Hema, Perry Sport and C&A. Work began on rebuilding the burned-out complex and creating the Sterpassage, partly on the site of the old passage. In 1999 a second passage, called In de Terp, was completed in the De Terp complex. This passage was situated next to the V&D department store. This location had previously been used as a car park. Shortly afterwards the new shopping complex on the Prins Constantijn Promenade/Prinses Beatrixlaan opened. After the opening of the De Terp complex, the shopping complex between the Prins Constantijnpromenade, Prins Willem Alexanderpromenade and Steenvoordelaan was thoroughly renovated. In this complex a third promenade was opened, named the Prinsenpassage. The car park south of this new shopping complex was then converted into a multi-storey underground car park. The square thus freed up, now called Bogaardplein, offered space for various events, such as a weekly market, a funfair, space for motor vehicle inspections by various government bodies and a starting point for the avondvierdaagse. The office tower on this square, Building L, now Hoogvoorde, became Rijswijk's new town hall after a thorough renovation. Hoogvoorde had previously housed the Ministry of CRM, which had previously been in Building M (now De Generaal). Then, as the last part of the overall renovation, the shopping complex housing C&A and HEMA was renovated. A new facade was built in front of the old facade. The shopping complexes behind C&A and HEMA were not renovated and have largely remained in their old state. A new passage was built behind these shops, connecting to the Sterpassage. In this part, on the Prins Johan Frisopromenade, part of a facade of the shopping centre collapsed on 19 February 2007. This happened after a lorry hit a cable anchored in the facade. Two people were injured in the incident. In 2007 the shopping centre was certified by Kiwa with a third star. No shopping centre had ever received this quality mark before. In 2021 a redevelopment was presented. The retail space will be reduced by one third, but around 2,500 homes will be added along with more space for additional social functions and greening of the area. In 2024 construction started on The Orchard II, two residential towers. The centre is a few minutes' walk from Rijswijk station and can be reached by car from the A4 via the Den Haag/Delft exit. Tram line 17 has a stop at the shopping centre, and HTM buses 22 and 23 and EBS buses 30 and 51 also stop there.

  • 2024

    Construction starts on The Orchard II residential towers.

  • 2021

    Redevelopment plan presented: retail space reduced by one third, around 2,500 homes added, more social functions and greenery. The centre is renamed Bogaard stadscentrum in September.

  • 2007

    Part of a facade collapses on 19 February after a lorry hits a cable, injuring two people. The centre is certified by Kiwa with a third star.

  • 1999

    Second passage In de Terp completed next to the V&D department store.

  • 1993

    Arson on 20 March destroys the complex between the tax office tower and the old passage; 16 shops destroyed and 40 heavily damaged, with 25 million guilders of damage. A second arson on 6 August causes 7 million guilders of damage.

  • 1977

    First fire on 23 December destroys part of the passage and damages at least seven businesses.

  • 1963

    In de Bogaard opens on 21 September as the first purpose-built modern shopping centre in the Netherlands, opened by mayor Bogaardt.

Products and positioning

A lively, contemporary and green urban centre in Rijswijk, combining shopping, living and discovery, and undergoing a major mixed-use transformation.

  • In de Terp passage

    Covered shopping passage completed in 1999 next to the former V&D department store.

  • Prinsenpassage

    Third promenade opened during the renovation of the complex between Prins Constantijnpromenade, Prins Willem Alexanderpromenade and Steenvoordelaan.

  • Sterpassage

    Passage built partly on the site of the old passage after the 1993 fire.

  • Bogaardplein

    Square created by converting the car park south of the new complex into an underground garage; used for a weekly market, funfair, vehicle inspections and the avondvierdaagse start.

  • The Orchard II

    Two residential towers under construction from 2024 as part of the redevelopment.

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