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Boga

Boga is a Tunisian carbonated soft-drink brand produced by the Tunisian Beverage Manufacturing Company.

Last updated August 25, 2026

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Overview

Boga is a Tunisian brand of carbonated soft drinks produced by the Tunisian Beverage Manufacturing Company, commonly abbreviated as SFBT. It is associated with Tunisia’s domestic soft-drink market and is sold in a range of flavors rather than as a single flagship cola-style beverage. The brand name is described as a contraction of the French words “boisson,” meaning beverage, and “gazeuse,” meaning carbonated or fizzy. The portfolio is built around five principal variants. Boga Lim is a non-colored lemon-lime drink whose flavor profile is comparable to clear lemon-lime sodas. It is sweetened with sugar and is visually associated with predominantly green packaging. Boga Light follows a similar lemon-lime direction but uses an artificial sweetener rather than sugar; its packaging is mainly blue. Boga Cidre is a dark brown beverage whose name refers to the French word for cider, although it is not an apple cider. Its distinctive flavor comes from carob extract and has been likened to banana or root beer notes. The product is commonly identified by yellow packaging. The other two variants extend Boga into herbal and cocktail-inspired flavor territory. Boga Mojito is a light-green soft drink formulated to evoke the flavor profile of a mojito, with lime and lemon imagery used in its visual presentation. Boga Menthe combines the lemon-lime character of Boga Lim with mint syrup, producing a mint-and-lime taste and a bright green appearance; its packaging is mainly dark green. Boga’s differentiation therefore rests on a broad, locally recognizable flavor range, including lemon-lime, reduced-sugar or artificially sweetened, carob-based, mojito-inspired, and mint-based options. The available reference material does not establish the brand’s launch year, founder, independent corporate structure, international distribution, or current market-share position. Within the documented information, Boga is a Tunisian soft-drink brand manufactured by SFBT and marketed primarily in Tunisia.

History

Boga is documented as a Tunisian carbonated soft-drink brand manufactured by the Tunisian Beverage Manufacturing Company, or SFBT. The available reference material does not provide a founding date, launch chronology, founder, or detailed account of the brand’s corporate development. Its name is explained as a contraction of the French terms for a beverage and a carbonated drink, reflecting the linguistic environment in which the brand was developed and marketed. Rather than concentrating on one conventional cola formula, Boga is presented as a multi-variant portfolio. Its best-known documented products span clear lemon-lime, artificially sweetened lemon-lime, carob-based dark soda, mojito-inspired soda, and mint-lime soda. This range gives the brand a flavor identity distinct from soft-drink portfolios built primarily around cola, orange, and standard lemon-lime products. Boga Lim is the clear, sugar-sweetened lemon-lime variant and is associated with green packaging. Boga Light has a similar appearance and flavor direction but substitutes an artificial sweetener for sugar, with blue packaging used as its principal visual cue. Boga Cidre is dark brown and uses carob extract. Despite its French name, it is not an alcoholic or apple-based cider; its flavor is described as unusual, with associations to banana or root beer. Yellow packaging helps distinguish it from the lighter variants. The portfolio also includes Boga Mojito, a light-green soft drink designed around mojito-like flavor cues and presented with lime and lemon imagery, and Boga Menthe, a bright-green mint-and-lime drink combining the lemon-lime character of Boga Lim with mint syrup. These variants demonstrate the brand’s use of flavor extensions and color-coded packaging to distinguish products within the same family. The supplied sources do not document specific advertising campaigns, acquisitions, controversies, executive appointments, product launch dates, or major strategic decisions. They also do not establish whether Boga has significant distribution outside Tunisia. Accordingly, the documented history is best understood as the development and maintenance of a Tunisian soft-drink range produced by SFBT, with the brand’s identity anchored in its five flavor variants and its domestic-market heritage.

Products and positioning

A Tunisian carbonated soft-drink portfolio distinguished by multiple locally familiar and distinctive flavors, including lemon-lime, carob, mint-lime, and mojito-inspired variants.

  • Carbonated lemon-lime soft drink

    Boga Lim

    Boga Lim is a clear, non-colored carbonated soft drink with a sweetened lemon-lime flavor. Its profile is comparable to other clear lemon-lime sodas, and its packaging is primarily green, making it one of the visually identifiable core variants in the Boga range.

  • Artificially sweetened lemon-lime soft drink

    Boga Light

    Boga Light has a flavor and appearance similar to Boga Lim but is formulated with an artificial sweetener instead of sugar. Its predominantly blue packaging distinguishes it from the standard lemon-lime product and communicates its light or reduced-sugar positioning within the Boga portfolio.

  • Carob-flavored carbonated soft drink

    Boga Cidre

    Boga Cidre is a dark brown carbonated beverage flavored with carob extract. Although “Cidre” is the French word for cider, this product is not apple cider. Its unusual taste has been compared with banana or root beer, and yellow packaging is its principal visual identifier.

  • Mojito-inspired carbonated soft drink

    Boga Mojito

    Boga Mojito is a light-green carbonated soft drink intended to evoke mojito-style flavor cues. Its packaging uses a light-green color scheme and depicts limes and lemons near the brand logo, reinforcing the citrus and cocktail-inspired positioning without establishing it as an alcoholic beverage.

  • Mint-lime carbonated soft drink

    Boga Menthe

    Boga Menthe is a bright-green carbonated drink combining the lemon-lime character associated with Boga Lim and mint syrup. The resulting flavor is described as mint-lime, while predominantly dark-green packaging helps distinguish the product from the standard lemon-lime and mojito-inspired variants.

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