Bodyfriend

Bodyfriend is a South Korean healthcare brand and company that began in 2007 as a massage-chair business. Its official company introduction describes it as an early Korean massage-chair company and says it helped popularize and build a brand around massage chairs in South Korea. Today, the company presents itself as an AI healthcare-robotics business, combining massage and body-care products with robotics and artificial intelligence. Its portfolio includes massage chairs and healthcare robots, as well as adjacent home and wellness offerings presented on its official store. Featured products include the Phantom Rovo, Phantom Medical Robot, Quantum AI, Falcon and related models. The company also lists massage sofas, La Cloud bedding, W water purifiers and health functional foods through its Korean shopping site. The official company page describes its healthcare robots as using robotic technology to move parts of the body and stimulate muscles, with the stated aim of providing personalized healthcare programs. Bodyfriend identifies South Korea as its home market and describes international growth through technology exports and overseas operations. Its official overseas-company page lists a U.S. operation established in 2017, with a California base and six directly operated stores, and a European operation based in France, established in 2018. It also describes dealer relationships in Europe and certified dealership locations in the United States and Canada. The U.S. operation has participated in CES from 2019 to 2024, according to the company. The company’s stated mission is to extend healthy life expectancy by ten years. It says it established a medical R&D center and focuses on research and development of AI healthcare robots. The supplied official materials do not identify a founder, current owner, parent company, or corporate listing status.

Bodyfriend’s official company introduction dates the company’s beginnings to 2007, when it started as a massage-chair company in South Korea. The company describes its contribution as helping make massage chairs more widely available and establishing them as a branded product category in Korea. Its business subsequently broadened from massage chairs toward a wider collection of healthcare and home-wellness products. A key development in the company’s account of its history is the introduction of healthcare robots. Bodyfriend says that in 2022 it created what it calls the world’s first healthcare robot with independently operating legs. The company presents this robotics technology as a step beyond conventional massage chairs: its description includes independent movement of the legs and arms, ankle rotation and hip elevation, intended to support stretching and work on core muscles. These are descriptions of the company’s technology and positioning as stated on its official site. The company also developed an international footprint. Its official overseas-company page identifies a U.S. operation established in 2017 and a European operation established in 2018. The U.S. operation is based in California and reports six directly operated stores; it also describes sales of premium massage chairs to organizations including hospitals, hotels and companies. The European operation is based in France and reports dealer agreements with European massage-chair dealers. The company’s materials also list certified dealership locations in the United States and Canada. Its U.S. operation participated in CES from 2019 through 2024, and the company reports receiving CES innovation awards in several of those years. Bodyfriend’s company history page records several developments in 2022. In March, it notes the appointment of Ji Seong-gyu as an executive vice chairman, alongside company and brand recognitions. In June, it records the release of Phantom Rovo, which it describes as the beginning of its healthcare-robot line. The page also records research and brand activities, awards, and sponsorships during that year. The company’s more recent identity, as presented on its official company page, centers on AI healthcare robots and digital healthcare, with medical research and development intended to support its stated mission of extending healthy life expectancy by ten years. The available official materials do not establish the company’s founder, present ownership, parent company, or listing status. Those details are therefore not asserted here.

• 2022

  Phantom Rovo introduced

• 2022

  Ji Seong-gyu appointed executive vice chairman

• 2019

  U.S. operation begins CES participation

• 2018

  European operation established

• 2017

  U.S. operation established

• 2007

  Bodyfriend begins as a massage-chair company in South Korea

A premium healthcare and massage-chair brand emphasizing robotics, AI, product innovation and its stated goal of extending healthy life expectancy.

• Phantom Rovo

  A healthcare robot introduced in 2022, which Bodyfriend identifies as the beginning of its healthcare-robot line.

• Phantom Medical Robot

  A medical-device product listed on Bodyfriend’s Korean homepage.

• Quantum AI

  A healthcare-robot product featured on Bodyfriend’s Korean homepage.

• Falcon and Falcon SV

  Massage-chair and healthcare-robot models listed among the company’s offerings.

• La Cloud

  A bedding brand featured on Bodyfriend’s homepage.

• W water purifier

  A water-purifier offering featured on Bodyfriend’s homepage.

• Amandine Henry named Bodyfriend France ambassador
• 2022 Phantom Rovo golf tournament sponsorship

• Strategic focus on AI healthcare roboticsOther

1. 1홈 | 바디프랜드bodyfriend.co.kr
2. 2회사소개 | 바디프랜드bodyfriend.co.kr
3. 3해외법인소개 | 바디프랜드bodyfriend.co.kr