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Bob Jane T-Marts

Retailer / private label

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An Australian tyre-retailing chain selling tyres, wheels, batteries, and automotive services through a nationwide franchise network.

Last updated August 22, 2026

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Overview

Bob Jane T-Marts is an Australian tyre-retailing and automotive-service chain founded in Melbourne in 1965 by Bob Jane, a former racing driver and prominent figure in Australian motorsport. The business developed from Jane's association with motoring and competition into a retail network focused on replacement tyres, wheels, and related vehicle services. Its store network has grown to more than 100 franchises across Australia, making it one of the country's significant specialist tyre retailers. The brand's retail proposition combines the sale and fitting of tyres with wheel products and routine automotive services. Its offering includes tyre installation, wheel-related services, batteries, and vehicle maintenance work such as wheel alignment. The business is positioned around specialist automotive knowledge, convenience, and value for motorists seeking replacement or maintenance products through a dedicated tyre retailer rather than a general automotive dealer. Bob Jane T-Marts remains an independent, family-owned business. Bob Jane's son, Rodney Jane, became the company's chief executive and has been associated with its ongoing operation. The relationship between the founder and his son became a significant chapter in the company's history: in 2011, Bob Jane resigned as chairman, citing difficulties in his relationship with Rodney. Bob Jane subsequently attempted to establish another tyre business using his name, but court action prevented that venture from using the name in the intended way. A distinctive feature of the chain is its stated refusal to sell retread tyres. This position is linked to a family tragedy: Bob Jane's daughter Georgina died in a 1991 car crash after a retreaded tyre reportedly failed. The policy differentiates Bob Jane T-Marts from other tyre retailers and reflects the founder's publicly expressed safety concerns. The brand has also used motorsport and football-related sponsorship to reinforce its Australian identity. From 2002 to 2004, Bob Jane T-Marts held the naming-rights sponsorship of the Bathurst 1000, a race with which Bob Jane had a strong personal association because of his earlier success there. The company also held naming rights to the stadium in Albert Park, Victoria, then known as Bob Jane Stadium and now known as Lakeside Stadium, the home ground of South Melbourne FC. Its continued identity is therefore tied to a combination of specialist tyre retailing, family ownership, automotive safety positioning, and the founder's legacy in Australian racing.

History

Bob Jane T-Marts was established in Melbourne, Victoria, in 1965 by Bob Jane, a former race car driver whose public profile was built partly through Australian motorsport. The company translated that automotive background into a specialist retail business focused on tyres and related vehicle services. Rather than operating as a general motor-vehicle manufacturer or a tyre producer, Bob Jane T-Marts developed as a customer-facing chain where motorists could purchase, fit, and maintain replacement tyres and associated products. Over time, the business expanded through a franchise model. The chain came to encompass more than 100 franchises across Australia, giving it a broad national presence while retaining an independent, family-owned character. Its stores have served as retail and service locations for tyres, wheels, batteries, wheel alignment, and other automotive work. This combination of product sales and fitting or maintenance services has been central to the brand's identity. The founder's motorsport history also influenced the company's marketing and public profile. From 2002 to 2004, Bob Jane T-Marts held the naming rights for the Bathurst 1000. Bathurst was particularly relevant to the brand because Bob Jane had achieved notable success at the event during his racing career. The company also held naming rights to a stadium in Albert Park, Victoria. During that period the venue was called Bob Jane Stadium; it is now known as Lakeside Stadium and serves as the home ground of South Melbourne FC. A major point of differentiation is the company's policy of not selling retread tyres. According to the account of the business's history, Bob Jane adopted this position after his second-eldest daughter, Georgina, died in a 1991 car crash caused by a retreaded tyre blowing out. The policy became associated with the brand's emphasis on tyre safety and helped distinguish it from other large Australian tyre retailers. Family governance became another important part of the company's history. Bob Jane's son, Rodney Jane, became chief executive. In 2011, at the age of 82, Bob Jane resigned as chairman, attributing the decision to difficulties in his relationship with Rodney. The dispute continued beyond the boardroom. Bob Jane later tried to create another tyre business using his own name, but court action initiated by his son blocked the proposed use of the name. These events marked a separation between the founder's personal identity and the continuing corporate operation of Bob Jane T-Marts. The company remains described as an independent, family-owned Australian business, with Rodney Jane identified as its current chief executive. Its current business scope continues to center on national tyre retailing, wheel products, batteries, tyre fitting, wheel alignment, and related automotive services. The brand's history is therefore shaped by four connected themes: the founder's racing career, expansion through franchised stores, a safety-led stance on retread tyres, and the transition from founder leadership to the next generation of family management.

  • 2011

    Bob Jane leaves the chairmanship

    [1]

    Founder Bob Jane resigns as chairman, citing difficulties in his relationship with his son Rodney, who is the company's chief executive.

  • 2004

    Bathurst 1000 naming-rights sponsorship concludes

    [1]

    The company's three-year naming-rights sponsorship of the Bathurst 1000 ends.

  • 2002

    Bathurst 1000 naming-rights sponsorship begins

    [1]

    Bob Jane T-Marts takes naming rights to the Bathurst 1000, a sponsorship that runs through 2004.

  • 1991

    Death of Georgina Jane influences retread-tyre policy

    [1]

    Bob Jane's daughter Georgina dies in a car crash after a retreaded tyre reportedly fails. The event is associated with the company's decision not to sell retread tyres.

  • 1965

    Bob Jane T-Marts is founded in Melbourne

    [1]

    Former racing driver Bob Jane establishes the tyre-store business in Melbourne, Victoria.

Products and positioning

A specialist Australian tyre and automotive-service retailer positioned around professional fitting expertise, practical vehicle maintenance, value, and a safety-conscious approach to tyre selection.

  • Tyres · 1965

    Replacement tyres

    The chain's core retail category is replacement tyres for Australian motorists. Stores sell and fit tyres and provide related advice and service. Bob Jane T-Marts is notable for its stated policy of not selling retread tyres, a position linked to the founder's concerns about tyre safety.

  • Wheels

    Wheels and rims

    Bob Jane T-Marts sells wheels and rims as complementary products to its tyre business. The category supports customers replacing or upgrading wheel equipment while using the chain's fitting and automotive-service network.

  • Automotive parts

    Automotive batteries

    Automotive batteries are part of the chain's broader vehicle-maintenance offering. Their inclusion extends the stores' role beyond tyre replacement to common replacement and servicing needs for passenger vehicles and other customers.

  • Automotive services

    Wheel alignment and automotive services

    The business provides tyre fitting and wheel-alignment work together with other automotive services. These workshop capabilities are important to the chain's retail model because they connect product sales with installation, handling, and routine vehicle maintenance.

Marketing campaigns

  • 2002Bathurst 1000 naming-rights sponsorship

    Australia

    Bob Jane T-Marts became the naming-rights sponsor of the Bathurst 1000, connecting the retailer to one of Australia's best-known motorsport events and to founder Bob Jane's racing legacy.

    Outcome. The sponsorship continued through 2004.

  • Bob Jane Stadium naming-rights sponsorship

    Australia · Victoria

    The company held naming rights to an Albert Park stadium that was known as Bob Jane Stadium during the sponsorship period. The venue is now called Lakeside Stadium and is home to South Melbourne FC.

    Outcome. The venue subsequently adopted the Lakeside Stadium name.

Brand decisions

  • 2011

    Founder resigns as chairmanOther

    Background

    At age 82, founder Bob Jane cited difficulties in his relationship with his son Rodney Jane, the company's chief executive.

    Action taken

    Bob Jane resigned from the chairmanship of Bob Jane T-Marts.

    Aftermath

    Rodney Jane continued as chief executive, while a later court dispute concerned Bob Jane's attempt to establish another tyre business using his name.

  • 1991

    Adoption of a no-retread-tyre policyStrategy

    Background

    Bob Jane's daughter Georgina died in a car crash after a retreaded tyre reportedly blew out. The event became the stated personal reason for the company's refusal to sell retread tyres.

    Action taken

    Bob Jane T-Marts excluded retread tyres from its retail offering and maintained a safety-focused distinction from other major Australian tyre retailers.

    Aftermath

    The policy became a notable feature of the brand's identity and its positioning around tyre safety.

Sources2 sources

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