boAt
boAt is an Indian audio and lifestyle brand offering affordable, durable and fashionable audio products.
Last updated September 15, 2026
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Overview
boAt is an Indian consumer audio brand that set sail in 2014. Its founders Aman Gupta and Sameer Mehta started the brand after discovering a demand for affordable, durable and ultra fashionable audio products in India. The brand sells a wide range of audio and lifestyle products including true wireless earbuds, neckbands, smart watches, headphones, wireless speakers, soundbars, party speakers, power banks, dashcams, projectors, trimmers, gaming series, chargers and cables, and wired earphones. boAt describes itself as India's No.1 earwear brand and India's No.1 audio brand, and its community of customers is known as boAtheads.
History
boAt set sail in 2014. During one of their many explorations, founders Aman Gupta and Sameer Mehta discovered that people in India were in search of affordable, durable and ultra fashionable audio products. Thus, in 2014, they kickstarted a voyage in Indian consumer waters. The brand's community of customers is known as boAtheads.
Products and positioning
Affordable, durable and ultra fashionable audio products; India's No.1 earwear and audio brand.
boAt Stone 180
Bluetooth Speaker with 5W signature sound, Up to 8 Hours of Playtime, IPX7 Sweat & Water Resistance.
Sources19 sources
- 1Buy Earbuds, Headphones, Earphones at India’s No.1 Earwear Brand: boAtboat-lifestyle.com
- 2About boAt | Who We Are | India's No.1 Audio Brandboat-lifestyle.com
- 3Unlock Exclusive Discounts on Bulk Purchases of boAtboat-lifestyle.com
- 4boAt Stone 180 | 5W Bluetooth Speaker with 8H Playbackboat-lifestyle.com
- 5Bira 91 partners with boAt to launch ‘BOOM’, a limited-edition collection of audio devicesafaqs.com
- 6boAt Acquires Singapore Based Smart Wearables Startup Cove IoTinc42.com
- 7Boat appoints Vivek Gambhir as CEOretail.economictimes.indiatimes.com
- 8BoAt donates Rs 50 Lac to procure oxygen concentrators and essential medical suppliesthemobileindian.com
- 9BoAt launches Airdopes 131 True Wireless Earbuds for Rs 1,299themobileindian.com
- 10BoAt launches Airdopes 621 TWS earbuds with 150-hour battery lifethemobileindian.com
- 11Boat launches Crest AI platform powered by Google Gemini, brings AI features to smart audio devices- Moneycontrol.commoneycontrol.com
- 12boAT launches first smartwatch in India, price starts at Rs 1999 - BusinessTodaybusinesstoday.in
- 13Boat launches its first gaming headphone Immortal 1000D with Dolby Atmos, price starts at Rs 2499 - BusinessTodaybusinesstoday.in
- 14Boat launches its first-ever smartwatch "Storm" with curved display, 24x7 heart rate monitoring at Rs 1,999timesnownews.com
- 15boAt launches Storm smartwatch at Rs 1,999: Check features, sale dateindianexpress.com
- 16boAt launches sweatproof earbuds at Rs 2,499 | boAt launches sweatproof earbuds at Rs 2,499deccanchronicle.com
- 17Boat launches TRebel headphones and earbuds for women, price starts at Rs 399indiatoday.in
- 18boAt launches XTEND smartwatch with Alexa, 7-day battery for Rs 2,999business-standard.com
- 19Homegrown brand boAt launches affordable smartwatch with Alexatelecom.economictimes.indiatimes.com
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