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Bluestar Alliance

Bluestar Alliance is a global brand management firm that builds and grows iconic consumer brands across fashion, lifestyle, entertainment, and home.

Last updated September 16, 2026

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Overview

Bluestar Alliance is a global brand management firm that builds and grows iconic consumer brands across fashion, lifestyle, entertainment, and home. Founded in 2007 by Joseph Gabbay and Ralph Gindi, it oversees a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Elie Tahari®, Limited Too®, Brookstone®, and more. With more than 600 licensees and over 500 branded retail stores across North & South America, Europe, the Middle East, Asia, and Australia, Bluestar Alliance continues to expand its global presence, notably through the Bluestar Luxury Group.

History

Bluestar Alliance was founded in 2007 by Joseph Gabbay and Ralph Gindi. It is a global brand management leader overseeing a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. The company is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Elie Tahari®, Limited Too®, Brookstone®, and more. With more than 600 licensees and a growing network of over 500 branded retail stores across North & South America, Europe, the Middle East, Asia, and Australia, Bluestar Alliance continues to expand its global presence, most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands.

Products and positioning

Global brand management leader transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach.

Product categories. Fashion brands · Lifestyle brands · Entertainment brands · Home brands

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