blueSky Information GmbH
Swiss software company behind Protime, an AI briefing assistant that reads Swiss registers, email inboxes and news for business professionals.
Last updated September 28, 2026
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Overview
blueSky Information GmbH is a Swiss software development company based in Lucerne. It is the company behind Protime, an AI-powered briefing assistant marketed to business professionals. Protime connects to a user's Outlook or Gmail inbox and, according to the company, reads official Swiss registers, incoming email and news sources, then lays out each morning a condensed, hyper-personalized briefing of what matters for the day ahead. The product is positioned around reducing information overload and financial risk — for example by surfacing register events such as debt-restructuring moratoriums affecting a user's business partners — while giving users back their mornings. Protime is offered on a subscription basis, with an Inbox tier starting at CHF 7 and a combined offering from CHF 25 per month, including a 14-day free trial without a credit card. The company states the product has been in daily use at Loeb AG in Bern since 2024. Beyond the core briefing product, blueSky Information frames its mission more broadly around empowering business professionals with strategic insights and around combating misinformation, deepfakes and cognitive biases, with a stated ambition to build a more resilient community of informed citizens. The company accepts direct donations to support that mission. The founder is Marc Loeb, a graduate of the Institute for Business Economics at the University of Zurich who has worked in controlling, software development and management, primarily with larger and mid-sized companies. Victoria Ivanova is listed in a business development role. The company operates from Lucerne and serves the Swiss market, with pricing shown in CHF and donation options in EUR, USD and GBP.
History
blueSky Information GmbH is a Swiss software development company based in Lucerne. It developed and operates Protime, an AI briefing assistant aimed at business professionals. The company's public materials describe a mission to empower business professionals with strategic insights through a hyper-personalized, condensed AI-generated briefing that keeps users at the cutting edge of their industry, and to combat information overload, misinformation, deepfakes and cognitive biases. Protime's core proposition is a morning briefing assembled from three streams: official Swiss registers, the user's own email inbox, and news. The product connects to Outlook and Gmail, sorts messages that only need reading into folders such as News, Outreach and FYI, and surfaces register events — for example a debt-restructuring moratorium published in the SHAB affecting a supplier — with deadlines placed into the user's calendar. The company states the product has been in daily use at Loeb AG in Bern since 2024. Commercially, Protime is sold by subscription: an Inbox tier from CHF 7 per month and an all-in-one offering from CHF 25 per month, with a 14-day free trial and no credit card required. The company also accepts direct donations to support its broader mission of building a resilient community of informed citizens, with donation options in EUR, USD and GBP. The founder is Marc Loeb, who graduated from the Institute for Business Economics at the University of Zurich and has worked in controlling, software development and management, primarily with larger and mid-sized companies. Victoria Ivanova is listed in business development.
- 2024
Protime reported to be in daily use at Loeb AG in Bern
Products and positioning
AI-powered morning briefing for business professionals, combining Swiss register monitoring, inbox triage and news curation to reduce information overload and financial risk.
Protime Inbox
AI assistant for Outlook and Gmail that triages email into News, Outreach and FYI folders; from CHF 7 per month.
Protime combined subscription
All-in-one offering combining inbox, register and news briefing; from CHF 25 per month with 14-day free trial.
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