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Bluefit

Retailer / private label

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Bluefit is a Brazilian fitness centre chain founded in 2015.

Last updated September 16, 2026

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Overview

Bluefit is a Brazilian fitness centre chain. According to its official website, it was founded in 2015 with the aim of making movement accessible and putting it into people's routines, starting with three units, the first in Marechal (SP). The company states it now has more than 200 units across Brazil and describes itself as a gym dedicated to people and the everyday experience of moving.

History

Bluefit was founded in 2015 with the aim of making movement accessible and putting it into people's routines. From this purpose, the first three units emerged, the first of them in Marechal (SP). The project grew and the company states it now has more than 200 units spread across Brazil.

Products and positioning

A gym dedicated to people and the everyday experience of moving, aiming to be the largest gym chain in the country.

  • Musculação (strength training)

  • Aeróbico (cardio)

  • Lutas (martial arts)

  • Ritmos (dance fitness)

Sources4 sources

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