Bluebird Group
Indonesian transportation group best known for its Bluebird taxi network and related mobility, logistics, charter, rental, and intercity transport services.
Last updated August 26, 2026
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Overview
Bluebird Group is an Indonesian transportation company headquartered in Jakarta and operated through PT Blue Bird Tbk. It is best known for Bluebird, its mainstream metered taxi service, but the group has developed a broader land-transportation portfolio that includes executive taxis, charter buses, vehicle rental with drivers, logistics, premium intercity shuttles, used-vehicle sales, and related technology and mobility activities. The business traces its origins to Chandra Taksi, an early taxi operation associated with Chandra Suharto. Mutiara Fatimah Djokosoetono, the wife of educator and legal scholar Djokosoetono, subsequently established Blue Bird with her sons Chandra Suharto and Purnomo Prawiro and other partners after securing authorization from the Jakarta transportation authorities. The company formally began in 1972 with a fleet of 25 taxis. Its early development took place in a difficult regulatory and competitive environment: the predecessor Chandra Taksi had operated private cars as taxis before the formal Blue Bird enterprise received its permit. Bluebird expanded rapidly during its first decade. Its fleet grew to approximately 500 taxis in 1978 and about 2,000 in 1985. The company became associated with efforts to formalize and standardize taxi service in Indonesia, including the use of taximeters, air-conditioned vehicles, and later satellite-based vehicle tracking and dispatch technology. These features helped establish a service proposition centered on predictable fares, identifiable vehicles, operational control, and customer trust. The group gradually moved beyond ordinary taxi operations. Bluebird remains its core service, while Silverbird provides an executive taxi proposition, Bigbird operates charter buses, Goldenbird supplies vehicle rental and chauffeur services, and Ironbird handles logistics activities. Cititrans, acquired into the group in 2019, added premium intercity shuttle and logistics services, particularly in the executive point-to-point transport segment. BirdMobil was introduced in 2023 to market used passenger vehicles, including vehicles retired from Bluebird-related fleets. The group has also pursued businesses connected with property, heavy equipment, information technology, and other transportation-support activities. Technology and electrification have been important elements of Bluebird's modernization. The group introduced a mobile booking application in 2011 and became an early Indonesian taxi operator to support mobile reservations through BlackBerry. In 2017 it worked with Gojek to make Bluebird taxis bookable through the Gojek application, linking a traditional regulated taxi fleet with a major digital mobility platform. In 2019 Bluebird introduced an electric taxi pilot consisting of BYD e6 vehicles for regular Bluebird service and Tesla Model X vehicles for Silverbird executive service. This was presented as a first for Indonesia's taxi industry at the time. The corporate brand was refreshed in 2018. Blue Bird was respelled as Bluebird, and the same one-word styling was extended to related names such as Silverbird and Bigbird. The company later continued expanding its role in public and shared transportation. Bigbird was selected in 2024 to operate Higer electric buses for Medan's TransMedan electric-bus project. In 2025, Pusaka Satria Utama, identified as one of Bluebird's parent companies, entered Jakarta's public bus system by operating Minitrans buses for Transjakarta. Bluebird's present positioning combines a long-established taxi identity with a diversified mobility platform. Its businesses cover individual rides, executive travel, group transport, intercity connections, fleet rental, freight and logistics, and vehicle remarketing. The company remains primarily Indonesia-focused, with Jakarta as its historical and corporate center.
History
Bluebird Group developed from an Indonesian taxi business founded in Jakarta in 1972. Its immediate predecessor was Chandra Taksi, an operation named after Chandra Suharto. That predecessor used private cars as taxis before the formal Blue Bird company obtained authorization from the Jakarta transportation authorities. Mutiara Fatimah Djokosoetono founded the formal enterprise with her sons Chandra Suharto and Purnomo Prawiro and other partners. The company began with 25 taxis. The early business expanded quickly. Its fleet reached roughly 500 taxis in 1978 and approximately 2,000 in 1985. The company built its reputation by emphasizing operational consistency and identifiable, regulated service. Bluebird is associated with several developments in Indonesian taxi operations, including metered fares, air-conditioned vehicles, and the later installation of GPS-based systems. A Holden Torana from the early fleet has been preserved at the company's headquarters as a historical exhibit. Bluebird diversified its transportation activities over subsequent decades. The group established Bigbird for charter-bus services in 1978, with operations beginning in 1979. Silverbird began operating in 1993 as an executive taxi service, following the group's involvement with transportation for the 1992 Non-Aligned Movement Summit. Ironbird was also established in 1993 for logistics. Goldenbird became the name for vehicle rental and chauffeur services, connecting it with the group's earlier rental and driver-service activities. Digital mobility became increasingly important in the 2010s. Bluebird launched a mobile application in 2011 and supported reservations through BlackBerry, making it an early Indonesian taxi operator to adopt mobile booking. On 5 November 2014, PT Blue Bird Tbk became a publicly traded company on the Indonesia Stock Exchange. In March 2017, the group collaborated with Gojek to create Go-Blue Bird, enabling users to request Bluebird taxis within the Gojek application. The arrangement connected Bluebird's conventional taxi network with a major app-based transport ecosystem. In June 2018, Bluebird introduced a new corporate logo and changed its written brand form from Blue Bird to Bluebird. Related business units adopted comparable styling, including Silverbird and Bigbird. The rebranding reflected an effort to present the group as an integrated modern mobility company rather than solely as a traditional taxi operator. Electrification became a visible part of the company's strategy in 2019. On 22 April, Bluebird announced an electric taxi fleet comprising 25 BYD e6 vehicles for regular Bluebird operations and five Tesla Model X 75D vehicles for Silverbird. The vehicles entered service on 1 May, the company's anniversary period, and were described as the first electric taxi deployment of its kind in Indonesia's taxi industry. The group broadened its intercity portfolio through Cititrans, a Bandung-founded premium shuttle company established in 2005 that joined Bluebird Group in March 2019. Cititrans added executive point-to-point and pool-to-pool services as well as logistics capabilities. In 2023, Bluebird launched BirdMobil to market used passenger vehicles, including retired Bluebird, Silverbird, and Goldenbird cars, formalizing a vehicle-remarketing activity that had previously been handled within operating units. Bluebird's public-transportation role also expanded. In November 2024, Bigbird was appointed to operate Higer electric buses for Medan's TransMedan electric-bus project. In April 2025, Pusaka Satria Utama, identified as one of the group's parent companies, entered Jakarta's public bus system by operating Minitrans buses for Transjakarta. These developments illustrate the group's movement from metered taxis toward a broader portfolio spanning private hire, charter, intercity, logistics, vehicle rental, electric mobility, and public transportation.
- 2025
Bluebird-affiliated company operates Transjakarta Minitrans buses
[1]Pusaka Satria Utama enters Jakarta public bus operations through Minitrans services for Transjakarta.
- 2024
Bigbird enters Medan electric-bus operations
[1]Bigbird is appointed to operate Higer electric buses for the TransMedan electric-bus project.
- 2023
BirdMobil is launched
[1]BirdMobil begins marketing used passenger vehicles, including retired vehicles from Bluebird-related fleets.
- 2019
Electric taxis enter service
[1]BYD e6 and Tesla Model X vehicles enter Bluebird and Silverbird taxi service.
- 2019
Cititrans joins the group
[1]Cititrans becomes a Bluebird Group subsidiary, adding premium intercity shuttle and logistics operations.
- 2018
Brand identity changes from Blue Bird to Bluebird
[1]The group introduces a new logo and adopts the one-word Bluebird spelling across related brands.
- 2017
Go-Blue Bird collaboration launches
[1]A collaboration with Gojek enables Bluebird taxi booking through the Gojek application.
- 2014
Public listing
[1]PT Blue Bird Tbk lists on the Indonesia Stock Exchange on 5 November.
- 2011
Mobile booking is introduced
[1]Bluebird launches a mobile application and supports mobile reservations through BlackBerry.
- 1993
Silverbird and Ironbird are established
[1]Silverbird begins executive taxi operations and Ironbird is established for logistics activities.
Products and positioning
A trusted, professionally managed Indonesian land-transportation provider combining a mass-market taxi network with executive mobility, charter, rental, intercity, logistics, and emerging electric-vehicle services.
Regular taxi service · 1972
Bluebird
Bluebird is the group's core urban taxi business, operating identifiable metered taxis in Indonesia. The service is associated with regulated or standardized fares, air-conditioned vehicles, technology-enabled dispatch, and app-based booking. It remains the principal public-facing Bluebird brand and the foundation from which the group expanded into other transportation categories.
Executive taxi service · 1993
Silverbird
Silverbird is Bluebird Group's executive taxi service. It began operations in 1993 after the group provided transportation connected with the 1992 Non-Aligned Movement Summit. The service targets passengers seeking a more premium taxi experience and has also been used for the group's electric executive-taxi deployment.
Charter bus service · 1978
Bigbird
Bigbird provides charter-bus transportation for groups, events, and institutional or organized travel. Established in 1978 and operational from 1979, it later expanded into public-sector and electric-bus operations, including the Higer electric buses associated with Medan's TransMedan project.
Logistics · 1993
Ironbird
Ironbird is the group's logistics business, established in 1993. It extends Bluebird's transportation capabilities beyond passenger movement into freight and related road-logistics services.
Vehicle rental and chauffeur services
Goldenbird
Goldenbird provides vehicle rental and driver services. The business represents the continuation of the group's earlier rental and chauffeur activities associated with its pre-Bluebird origins.
Premium intercity shuttle and logistics · 2005
Cititrans
Cititrans is a premium Indonesian intercity shuttle and logistics operator founded in Bandung in 2005. It is associated with executive point-to-point or pool-to-pool travel and became a Bluebird Group subsidiary in March 2019.
Used-vehicle sales · 2023
BirdMobil
BirdMobil markets used passenger vehicles, including cars retired from Bluebird, Silverbird, and Goldenbird fleets. It was launched as a dedicated business in 2023 after used vehicles had previously been offered through individual operating units.
Electric taxi service · 2019
Bluebird electric taxis
Bluebird's electric taxi initiative introduced BYD e6 vehicles for regular taxi service and Tesla Model X 75D vehicles for Silverbird executive service. The fleet entered operation in May 2019 and represented the group's initial high-profile move into battery-electric passenger transport.
Brand decisions
2024
Operate Higer electric buses in MedanProduct launchBackground
Medan was developing an electric-bus project under the TransMedan system.
Action taken
Bigbird was appointed to operate Higer electric buses for the project.
Aftermath
The appointment extended Bluebird's electric-mobility participation from taxis into city-bus operations.
2019
Deploy electric taxisProduct launchBackground
Bluebird was exploring lower-emission vehicle technology and new forms of urban transportation.
Action taken
The group introduced 25 BYD e6 vehicles for Bluebird regular taxis and five Tesla Model X 75D vehicles for Silverbird executive taxis.
Aftermath
The vehicles entered service on 1 May 2019 and marked a notable early electric-taxi deployment in Indonesia.
2019
Add Cititrans to the groupM&ABackground
Bluebird sought to broaden its offer beyond city taxis into premium intercity transportation and logistics.
Action taken
Cititrans, a Bandung-founded executive shuttle and logistics operator, became a Bluebird Group subsidiary in March 2019.
Aftermath
The transaction expanded the group's intercity and premium point-to-point transportation portfolio.
2018
Unify the corporate brand as BluebirdStrategyBackground
The group sought a more unified presentation across its transportation businesses.
Action taken
Blue Bird was respelled as Bluebird, a new logo was introduced, and related names such as Silver Bird and Big Bird received corresponding one-word styling.
Aftermath
The group presented its taxi and mobility businesses under a more consistent visual and written identity.
2017
Integrate Bluebird taxi booking with GojekStrategyBackground
Bluebird was operating in a mobility market increasingly shaped by smartphone applications and app-based transport platforms.
Action taken
The group collaborated with Gojek to launch Go-Blue Bird, allowing customers to request Bluebird taxis through the Gojek app.
Aftermath
The collaboration connected Bluebird's established taxi fleet with a major digital booking channel.
Recent events
- 2025
Bluebird-affiliated company enters Jakarta public bus operations[1]
Product launch
Pusaka Satria Utama, described as one of Bluebird's parent companies, began operating Minitrans city buses for Transjakarta.
- 2024
Bigbird selected for Medan electric-bus project[1]
Product launch
Bigbird was appointed by the Medan government to operate Higer electric buses as part of the TransMedan electric-bus project.
- 2019
Bluebird launches electric taxi fleet[1]
Product launch · Product generation
Bluebird announced an electric taxi fleet comprising BYD e6 vehicles for regular taxis and Tesla Model X vehicles for Silverbird. The vehicles entered service on 1 May 2019.
- 2019
Cititrans becomes part of Bluebird Group[1]
M&A
Premium intercity shuttle and logistics company Cititrans, founded in Bandung in 2005, became a Bluebird Group subsidiary in March 2019.
- 2018
Bluebird introduces unified one-word branding[1]
Campaign · Other
A new logo was unveiled and the brand styling changed from Blue Bird to Bluebird, with corresponding updates to related business-unit names.
- 2017
Bluebird taxis become available through Gojek[1]
Product launch · M&A
Bluebird and Gojek introduced Go-Blue Bird, allowing customers to request Bluebird taxis from the Gojek application.
- 2014
PT Blue Bird Tbk goes public[1]
Other
The company was listed on the Indonesia Stock Exchange on 5 November 2014.
- 2011
Bluebird launches mobile booking application[1]
Product launch · Other
Bluebird introduced a mobile application for taxi reservations and also became an early Indonesian taxi company to support mobile booking through BlackBerry.
Sources1 sources
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