BlueBay Asset Management LLP

RBC BlueBay Asset Management is the investment-management business and brand representing RBC Global Asset Management (RBC GAM) outside North America. RBC GAM is the asset-management division of Royal Bank of Canada. The present RBC BlueBay identity represents the combined businesses of RBC GAM and BlueBay Asset Management in those markets. BlueBay’s history began in 2001 as an active asset manager specialising in fixed income. The firm describes its early business as a credit-specialist hedge fund and one of Europe’s first specialist credit asset managers. The business’s investment capabilities span active fixed income, equities and alternatives. Its fixed-income heritage includes expertise in convertibles, investment-grade debt, emerging-market debt, leveraged finance, multi-asset credit and securitised credit. The firm also describes capabilities in European, international, Asian, emerging-market and global equities. Its approach brings investment teams together on a shared platform, with the stated aim of encouraging collaboration and sharing ideas and resources across strategies. RBC BlueBay serves clients including institutional investors, consultants, pension funds, insurers, charities and endowments, investment professionals, fund selectors, discretionary investment managers and financial advisers. The firm describes its work as partnering with clients to design investment solutions suited to markets and client objectives. It has a global perspective and local presence, with investment teams in the UK, the US, Japan and Hong Kong, and says it works with clients across Europe, Asia and the Middle East through 12 regional offices. The business sits within the wider RBC group. The official history describes BlueBay Asset Management as a wholly owned subsidiary of Royal Bank of Canada Holdings (UK) Limited, while the current brand presents RBC BlueBay as RBC GAM’s identity outside North America. The firm’s public-facing positioning centres on specialist investment knowledge, client partnership and the idea “Ideas happen here.”

BlueBay Asset Management was founded in 2001 as an active asset manager specialising in fixed income. Its official history characterises its beginnings as a credit-specialist hedge fund and describes it as one of Europe’s first specialist credit asset managers. The firm developed from that credit focus into a broader fixed-income platform, extending its long-short offering to include long-only strategies. It says the combination of investment styles was intended to offer the potential for outperformance in different market environments. BlueBay also describes building its investment team as a single platform to encourage sharing of ideas and resources. Its stated fixed-income specialisms include convertibles, investment-grade debt, emerging-market debt, leveraged finance, multi-asset credit and securitised credit. Alongside that development, the business expanded its equity capabilities across European, international, Asian, emerging-market and global equities. A separate part of the later combined business has roots in RBC’s UK investment operation. RBC GAM UK, originally known as Royal Trust Global Investment Group, was founded in 1996. From its London office, it managed and co-managed European and international equities alongside colleagues in Tokyo and Hong Kong. In 2007, a new chief investment officer was introduced, followed by a redevelopment of the investment philosophy and process and the development of additional equity teams focused on Asian, emerging and global equities. The current RBC BlueBay identity represents the combined businesses of RBC Global Asset Management and BlueBay Asset Management outside North America. RBC describes RBC GAM as its asset-management division and RBC BlueBay as the brand representing that division outside North America. The official history identifies BlueBay Asset Management as a wholly owned subsidiary of Royal Bank of Canada Holdings (UK) Limited. The combined business presents itself as a global investment manager with teams in the UK, the US, Japan and Hong Kong, and regional offices serving clients across Europe, Asia and the Middle East. Its stated client proposition is to work in partnership with clients, applying active investment capabilities across fixed income, equities and alternatives.

• 2007

  RBC GAM UK develops its equity platform

• 2001

  BlueBay Asset Management founded

• 1996

  RBC GAM UK founded

• RBC BlueBay combines businesses outside North America

A specialist, active investment manager that combines fixed-income heritage with equity and alternatives capabilities, and emphasizes client partnership and collaborative investment teams.

• Active fixed-income strategies

  Specialist strategies across fixed-income sub-asset classes.

• Equity capabilities

  Capabilities spanning European, international, Asian, emerging-market and global equities.

• Alternative investment solutions

  Alternative investment capabilities offered alongside fixed income and equities.

• Build a unified investment platformOther

• Extend long-short strategies with long-only strategiesOther

1. 1RBC BlueBay Asset Management | Investment Managerrbcbluebay.com
2. 2Our History | RBC BlueBay Asset Managementrbcbluebay.com
3. 3About Us | RBC BlueBay Asset Managementrbcbluebay.com
4. 4Careers | RBC BlueBay Asset Managementrbcbluebay.com