Blue Ridge Parkway Foundation
An American nonprofit that raises private support for conservation, education, cultural preservation, and visitor improvements along the Blue Ridge Parkway.
Last updated August 26, 2026
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Overview
The Blue Ridge Parkway Foundation is an American nonprofit organization dedicated to supporting the Blue Ridge Parkway, a National Park Service-managed scenic parkway extending through the Appalachian Mountains of North Carolina and Virginia. Established in 1997 by Dr. Houck Medford, the Foundation raises private funds and directs philanthropic support toward projects that public appropriations alone may not fully cover. Its work is carried out in partnership with the National Park Service, individuals, businesses, civic organizations, and private and family foundations. The Foundation’s central purpose is to help preserve the Parkway’s natural, cultural, and historic resources while improving the quality of the visitor experience. Its support encompasses cultural and historic preservation, educational and interpretive programming, outreach, natural-resource protection, and visitor amenities. Projects are generally assessed against two broad principles: they should provide lasting value and should enhance the public’s experience of the Parkway. The organization is governed by a volunteer Board of Trustees. Trustees are elected by their peers and serve three-year terms, while the chief executive officer manages day-to-day operations as a paid staff member. Dr. Carolyn Ward is identified as the current CEO in the referenced material. The Foundation is not a membership organization. Instead, it receives support from individual donors, organizations, companies, private and family foundations, and participants in the North Carolina State Employees Campaign and the Combined Federal Campaign. A portion of its funding also comes from sales of a North Carolina Blue Ridge Parkway specialty license plate. Its activities operate across the Parkway corridor, with offices in Winston-Salem and Asheville, North Carolina, and Galax and Lynchburg, Virginia. The Foundation communicates with supporters through The Scenic, a journal covering its work and improvement projects, as well as a free electronic newsletter. A major area of activity has been the rehabilitation of Moses H. Cone Memorial Park near Blowing Rock, North Carolina. In cooperation with the National Park Service, the Foundation supported exterior repairs to Flat Top Manor, the former home of Moses H. and Bertha Cone, together with improvements to carriage trails across the 3,500-acre estate. The organization has also supported restoration of the Mabry Mill waterwheel, new restrooms at the Graveyard Fields hiking area, and rehabilitation and reopening work associated with The Bluffs Restaurant. Since 2013, the Foundation has funded concert programming at the Blue Ridge Music Center near Galax, Virginia. This work reflects its broader interest in preserving and presenting the region’s musical heritage. The Foundation also sponsors Kids in Parks with the Blue Ridge Parkway and the Blue Cross Blue Shield of North Carolina Foundation. The initiative encourages children and families to be physically active outdoors, reduces reliance on electronic entertainment, and promotes the development of future park stewards. The Foundation marked its twenty-fifth anniversary in 2022. Its role is complementary to that of the National Park Service: it does not operate the Parkway as a government agency, but helps mobilize private resources for projects and programs that advance the Parkway’s preservation and public-use mission.
History
The Blue Ridge Parkway Foundation was created in 1997 by Dr. Houck Medford to provide a private-funding mechanism for the Blue Ridge Parkway. The Parkway is a heavily visited unit of the United States National Park System, and its long corridor contains historic buildings, landscapes, recreational facilities, cultural sites, and natural resources requiring continuous care. The Foundation was established to supplement public resources rather than replace the authority or responsibilities of the National Park Service. From its beginning, the organization developed a partnership model involving the National Park Service, donors, businesses, civic groups, and private foundations. Its support is directed toward projects with durable benefits and a clear connection to the visitor experience. The Foundation’s areas of interest include historic and cultural preservation, education and outreach, natural-resource protection, wildlife studies, and improvements to visitor facilities. One of its principal long-term projects has been the rehabilitation of Moses H. Cone Memorial Park near Blowing Rock, North Carolina. The Foundation worked with the National Park Service on exterior repairs to Flat Top Manor, the former Cone residence, and on improvements to carriage trails within the 3,500-acre property. Other completed or supported projects have included restoration of the waterwheel at Mabry Mill, restroom construction at the popular Graveyard Fields recreation area, and rehabilitation and reopening work for The Bluffs Restaurant. The Foundation has also used programming to advance cultural preservation. Since 2013, it has funded concerts at the Blue Ridge Music Center near Galax, Virginia. The venue’s programming provides a public setting for regional musical traditions and gives the Foundation a way to support the Parkway’s cultural mission in addition to physical preservation projects. Education and youth engagement became another visible component through Kids in Parks, a program sponsored with the Blue Ridge Parkway and the Blue Cross Blue Shield of North Carolina Foundation. The initiative is designed to encourage physical activity, reduce children’s time spent with electronic devices, and cultivate a future generation of park supporters and stewards. The organization is governed by a volunteer Board of Trustees, with trustees elected by their peers for three-year terms. A paid CEO oversees daily operations. The Foundation is a 501(c)(3) nonprofit and is supported by individual and institutional contributors rather than members. Its funding sources include donations, corporate and foundation support, participation in public-sector employee campaigns, and proceeds from a North Carolina specialty license plate associated with the Blue Ridge Parkway. The Foundation maintains offices in Winston-Salem and Asheville, North Carolina, and Galax and Lynchburg, Virginia. It communicates its work through The Scenic journal and an electronic newsletter. In 2022, it celebrated its twenty-fifth anniversary, marking a quarter-century of private support for the Parkway’s preservation and public-use goals.
- 2022
Twenty-fifth anniversary
[1]The organization marked twenty-five years of private fundraising and partnership work on behalf of the Blue Ridge Parkway.
- 2013
Blue Ridge Music Center concert support begins
[1]The Foundation began funding concert programming at the Blue Ridge Music Center, supporting the presentation and preservation of regional musical culture.
- 1997
Foundation established
[1]Dr. Houck Medford created the Blue Ridge Parkway Foundation to raise private funding for projects and programs benefiting the Blue Ridge Parkway.
Products and positioning
A philanthropic partner to the National Park Service that connects private donors and community organizations with long-term conservation, cultural-preservation, educational, and visitor-service needs on the Blue Ridge Parkway.
Historic preservation
Moses H. Cone Memorial Park rehabilitation
A long-term preservation effort undertaken with the National Park Service at Moses H. Cone Memorial Park near Blowing Rock, North Carolina. Foundation-supported work has included exterior repairs to Flat Top Manor, the former home of Moses H. and Bertha Cone, and improvements to carriage trails across the 3,500-acre site. The project represents the Foundation’s emphasis on lasting conservation benefits and improved public access.
Cultural programming · 2013
Blue Ridge Music Center programming
Concert programming at the Blue Ridge Music Center near Galax, Virginia, supported by the Foundation since 2013. The activity extends the organization’s mission beyond physical restoration by helping sustain public access to the musical traditions and cultural history associated with the Blue Ridge region.
Outdoor education
Kids in Parks
A youth and family engagement initiative sponsored by the Foundation, the Blue Ridge Parkway, and the Blue Cross Blue Shield of North Carolina Foundation. It seeks to increase children’s physical activity, reduce time spent using electronic devices, and encourage a lasting connection to public lands and stewardship.
Conservation and visitor services
Parkway preservation and visitor-improvement projects
Private funding for a broad portfolio of projects along the Parkway, including restoration of the Mabry Mill waterwheel, restroom construction at Graveyard Fields, rehabilitation and reopening of The Bluffs Restaurant, wildlife studies, and related visitor and resource-protection work. Projects are selected around the principles of lasting value and improved visitor experience.
Marketing campaigns
- Kids in Parks
United States · Blue Ridge Parkway corridor
The Foundation co-sponsors an initiative designed to bring children and families into parks and other outdoor settings. Its objectives include encouraging physical activity, limiting sedentary screen time, and creating a stronger constituency of future park stewards.
Outcome. The referenced material identifies the program’s objectives but does not provide quantitative outcome data.
- Blue Ridge Parkway specialty license plate fundraising
North Carolina
The Foundation receives a portion of funding generated through sales of a North Carolina specialty license plate associated with the Blue Ridge Parkway.
Outcome. The available reference confirms the funding mechanism but does not state proceeds or participation figures.
Brand decisions
2013
Expand cultural programming through Blue Ridge Music Center supportStrategyBackground
The Foundation’s mission includes cultural and historic preservation in addition to physical conservation and visitor amenities.
Action taken
Beginning in 2013, it funded concert programming at the Blue Ridge Music Center near Galax, Virginia.
Aftermath
The initiative broadened the Foundation’s visible support for the Parkway’s regional musical heritage. No financial results are provided in the reference material.
- Prioritize durable projects that improve visitor experienceStrategy
Background
The Foundation works with the National Park Service to identify critical needs along a long scenic corridor with historic, cultural, natural, and recreational assets.
Action taken
It established lasting value and enhancement of the visitor experience as guiding criteria for support of Parkway programs and initiatives.
Aftermath
These criteria have guided support for historic rehabilitation, visitor facilities, cultural programming, resource studies, and related projects.
Recent events
- 2022
Blue Ridge Parkway Foundation marks its 25th anniversary[1]
Other
The Foundation commemorated twenty-five years of raising private support for Blue Ridge Parkway preservation, education, cultural programming, and visitor improvements.
- 2013
Foundation continues support for Blue Ridge Music Center programming[1]
Campaign
Beginning in 2013, the organization funded concert programming at the Blue Ridge Music Center, linking its fundraising work to preservation and presentation of regional musical heritage.
Kids in Parks program promotes outdoor activity and stewardship[1]
Campaign
The Foundation sponsors the Kids in Parks initiative with the Blue Ridge Parkway and the Blue Cross Blue Shield of North Carolina Foundation to encourage children and families to spend more time outdoors and develop an interest in park stewardship.
Sources2 sources
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