Blue Ocean Entertainment AG

Blue Ocean Entertainment AG is a German publisher of children's magazines, comics, sticker collections and trading cards, headquartered in Stuttgart. Founded in 2005, it is majority-owned by Hubert Burda Media. The company publishes more than 70 regularly appearing magazines, sold mainly through newsstands and kiosks. Its revenue share in press retail was 55.2 percent in 2022. Blue Ocean's target audience is children aged one and a half to 13 years. The publisher's portfolio includes magazine families based on licensed properties such as Prinzessin Lillifee, LEGO, Schleich, Playmobil and Bibi Blocksberg, knowledge magazines like Frag doch mal die Maus, Löwenzahn and WAS IST WAS, as well as license-free titles such as PLANET WOW, Lissy PONY, Pferd & Co and Dinosaurier. Since 2024 it also publishes a sports magazine, TOP11. In addition to magazines, Blue Ocean produces sticker collections, trading card games and figure series, and has expanded into digital products with apps for iOS and Android. The company also develops loyalty campaigns for retailers targeting young audiences. Blue Ocean Entertainment was founded in 2005, and its first magazine, Prinzessin Lillifee, appeared in summer 2006. Since 2007 it has published the Italian comic series Winx Club. In 2009 the Playmobil magazine launched, followed half a year later by the Filly magazine. Since 2012, in cooperation with Schleich, Blue Ocean has regularly published magazines around the elf world bayala. In March 2013 the publisher signed a long-term licensing agreement with the LEGO Group, becoming its European Master Publisher. In 2014 Hubert Burda Media became the main shareholder. That same year, collaborations with film studios such as 20th Century Fox and DreamWorks SKG began, adding magazines like Dragons and Ice Age to the portfolio. At the end of 2015, Blue Ocean started working with the US toy company Mattel. Blue Ocean's digital portfolio began on 8 October 2013 with the app Prinzessin Lillifee und das Einhorn for iOS. Since then, the publisher has greatly expanded its digital offerings, with apps for iOS and Android, including interactive e-books and games for licensed themes like Horse Club, Bibi & Tina, Bibi Blocksberg, bayala and Baby born. Since 2024, apps for its own brands LissyPONY and PLANET WOW have also been produced. Since 2016, Blue Ocean has developed loyalty campaigns for retailers aimed at young audiences, including campaigns for Sainsbury's, Intermarché and Delhaize. A particularly well-known campaign was the Playmobil-DFB-Stars, launched with EDEKA ahead of the 2024 European Football Championship. The company has received several awards, including the Bavarian Print Media Prize in 2008 for outstanding achievements of young companies, the LIMA Award as Licensee of the Year in 2015, the Futurum Sales Prize in 2018, a double LIMA Award in 2021, and third place in the Tommi Children's Software Prize in 2024 for the PLANET WOW Wildlife Adventure app.

Blue Ocean Entertainment was founded in 2005. In summer 2006, the publisher released its first magazine, Prinzessin Lillifee. Since 2007, Blue Ocean has published the Italian comic series Winx Club. In 2009, the Playmobil magazine appeared for the first time, and half a year later the Filly magazine was added. In cooperation with Schleich, Blue Ocean has regularly published magazines around the elf world bayala since 2012. In March 2013, the publisher signed a long-term licensing agreement with the LEGO Group and has since been its European Master Publisher. With Lego - Legends of Chima, the first magazine in this collaboration appeared in October 2013. This was followed by magazines and comics for the play worlds Lego Ninjago: Masters of Spinjitzu, Lego Friends and Lego Elves. In August 2015, the Stuttgart-based publisher released the world's first sticker series with LEGO motifs. In 2014, Hubert Burda Media became the main shareholder of Blue Ocean. In 2014, Blue Ocean began cooperation with film studios such as 20th Century Fox and DreamWorks SKG: since then, magazines Dragons and Ice Age have also been part of the Stuttgart company's portfolio. The formats are based on the globally successful film series How to Train Your Dragon and Ice Age. At the end of 2015, Blue Ocean started cooperation with the US toy company Mattel. Collectibles: Sticker collections have been part of Blue Ocean Entertainment's offering from the beginning. In 2025, the company offers not only stickers but also numerous trading card games and figure collections, including for numerous LEGO products such as Ninjago, Minecraft and Star Wars, or Bibi & Tina, Lissy Pony, Glubschis, Planet Wow, Chix Girls Club and CupCakeCats. Digital portfolio: On 8 October 2013, Prinzessin Lillifee und das Einhorn was the first app produced by Blue Ocean for smartphones and tablet computers with Apple iOS operating system. Since then, the publisher has greatly expanded its digital portfolio, and the apps are released for iOS and Android. In addition to interactive e-books, such as "Zauberhafte Gute-Nacht-Geschichten mit Prinzessin Lillifee", apps for strong licensed themes such as Horse Club, Bibi & Tina, Bibi Blocksberg, bayala and Baby born initially appeared. With games for LissyPONY and PLANET WOW, Blue Ocean has also been producing apps for its own brands since 2024. Loyalty: Since 2016, Blue Ocean has developed loyalty campaigns for retailers aimed at a young audience. Campaigns have included ones for Sainsbury's, Intermarché and Delhaize. Particularly well-known: the Playmobil-DFB-Stars, which Blue Ocean sent onto the field with EDEKA ahead of the 2024 European Football Championship. Publications (selection): Magazines include 4 FANS, 5!, 5! Action, Baby born, Bayala, Bella Sara, Benjamin Blümchen, Bibi Blocksberg, Bibi & Tina, Bluey, Bummi, Bussi Bär, CHIX Girls Club, Die drei ??? Kids, Dinosaurier, Dragons, Frag doch mal die Maus, Gabby's Dollhouse, Glubschis, Glubschis Sammelspaß, Horse Club, Horse Club Pferdewelt, Käpt'n Sharky, LEGO Batman, LEGO DREAMzzz, LEGO Friends, LEGO Best Friends, LEGO Fun, LEGO Helden Comic, LEGO Jurassic World, LEGO City, LEGO Marvel Avengers, LEGO MINECRAFT, LEGO MINECRAFT Comic, LEGO NINJAGO, LEGO NINJAGO Comic, LEGO NINJAGO Legacy, LEGO NINJAGO Legacy Comic, LEGO NINJAGO Legacy Hero, LEGO Power, LEGO Spider-Man, LEGO Star Wars, LEGO Technic, LEGO XXL-Magazin, Lissy, Lissy PONY, Löwenzahn, Mia and me, Miraculous, Miraculous Ladybug & You, MINECRAFT, National Geographic Kids, Pferd & Co, PLANET WOW, Playmobil Magazin, Playmobil Pink, Prinzessin Lillifee, Prinzessin Lillifee Bastelzauber, Prinzessin Lillifee Zauberwelt, Polizist Pit, Roaarrr! Dinosaurs, Schleich Eldrador, Schleich Magazin bayala, Spaß für kleine Prinzessinnen, TOP11, Total tierlieb!, Total tierlieb! Spezial, WAS IST WAS, Winx Club, Wickie. Awards: 2008: Bavarian Print Media Prize in the category "outstanding achievements of young companies"; 2015: LIMA Award in the category "Licensee of the Year"; 2018: Futurum Sales Prize from VDZ and DNV to Sigrun Kaiser as "Innovative Sales Manager"; 2021: Double LIMA Award as "Licensee of the Year" and "Licensing Industry Award"; 2024: Tommi Children's Software Prize - 3rd place Apps for PLANET WOW Wildlife Adventure.

• 2024

  Launches sports magazine TOP11; begins producing apps for own brands LissyPONY and PLANET WOW; receives 3rd place Tommi Children's Software Prize for PLANET WOW Wildlife Adventure.

• 2021

  Receives double LIMA Award as Licensee of the Year and Licensing Industry Award.

• 2018

  Receives Futurum Sales Prize from VDZ and DNV.

• 2016

  Begins developing loyalty campaigns for retailers.

• 2015

  Releases world's first sticker series with LEGO motifs in August; starts cooperation with Mattel at end of year; receives LIMA Award as Licensee of the Year.

• 2014

  Hubert Burda Media becomes main shareholder; begins cooperation with 20th Century Fox and DreamWorks SKG.

• 2013

  Signs long-term licensing agreement with LEGO Group, becoming European Master Publisher; first LEGO magazine (Legends of Chima) in October; first app Prinzessin Lillifee und das Einhorn on 8 October.

• 2012

  Starts regular publication of Schleich bayala magazines.

• 2009

  Playmobil magazine launched; Filly magazine added half a year later.

• 2007

  Begins publishing the Italian comic series Winx Club.

• 2006

  First magazine, Prinzessin Lillifee, published in summer.

• 2005

  Blue Ocean Entertainment founded.

Leading German publisher of children's magazines and licensing products, with a strong focus on licensed properties and newsstand distribution.

• Prinzessin Lillifee magazine

  First magazine of the publisher, launched in summer 2006.

• Winx Club magazine

  Italian comic series published since 2007.

• Playmobil magazine

  Launched in 2009.

• LEGO magazines

  Various titles including LEGO NINJAGO, LEGO Friends, LEGO City, LEGO Star Wars, etc., under European Master Publisher agreement since 2013.

• Schleich bayala magazine

  Published regularly since 2012 in cooperation with Schleich.

• PLANET WOW

  License-free magazine and collectible series, also available as app since 2024.

• Lissy PONY

  License-free magazine and app since 2024.

• WAS IST WAS magazine

  Knowledge magazine for children.

• Frag doch mal die Maus

  Knowledge magazine based on the popular German TV format.

• Löwenzahn

  Knowledge magazine for children.

• TOP11

  Sports magazine launched in 2024.

1. 1Blue Ocean Entertainment AG Online-Shop | Blue Oceanblue-ocean.de
2. 2Blue Ocean Entertainment - Wikipediade.wikipedia.org
3. 3Blue Ocean Entertainment - Wikidatawikidata.org