Blue Illusion

Blue Illusion is a women's clothing, shoes and accessories brand that began as a boutique in Melbourne in 1998, founded by Donna and Danny Guest. It describes itself as a French-inspired lifestyle brand devoted to timeless design and joie de vivre, with over 90 stores across Australia and New Zealand and more than 400 employees. Its signature product is the Bengajean®, a pull-on style jean first established in 2012 and offered in multiple lengths, cuts, colours and prints.

Blue Illusion began as a dream shared by Donna and Danny Guest and started as a boutique in Melbourne in 1998. It has since grown into a lifestyle brand with over 90 stores across Australia and New Zealand and more than 400 employees across boutiques, retail support and a distribution centre. The brand states that its essence has never changed, remaining rooted in French style and community. In 2012 its founders created the Bengajean®, a jean intended to be timeless, high quality, chic and ultra-comfortable; it has become a Blue Illusion bestseller and the collection has expanded to include full length, 7/8, 3/4, skinny leg, straight leg and short styles.

French-inspired, timeless and comfortable women's fashion centred on joie de vivre, designed in house and aimed at women of all ages and body types.

• Bengajean®

  Signature pull-on style jean, a Blue Illusion bestseller available in multiple lengths, cuts, colours and prints.

• Wide Leg 7/8 Pant

  A fluid wide-leg 7/8 length pant with elasticated back waist, made of 70% rayon and 30% lyocell.

1. 1Women's Clothing Australia - Buy Women's Clothes Online – Blue Illusionblueillusion.com
2. 2Bengajean® – Blue Illusionblueillusion.com
3. 3About Us | Blue Illusionblueillusion.com
4. 4Wide Leg 7/8 Pant - Bronze – Blue Illusionblueillusion.com
5. 5Blue Illusionwikidata.org