Blue by ADT
Blue by ADT is the do-it-yourself (DIY) home security line associated with ADT, referenced on ADT's site as "ADT Blu" DIY kits and cameras.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Blue by ADT is the do-it-yourself home security offering associated with ADT. ADT's own website promotes a DIY line under the wording "ADT Blu kits and cameras," offered at a discount and requiring a compatible monitoring plan. ADT describes itself as a home and business security provider with a long history and a large U.S. footprint.
History
The supplied evidence does not provide a dedicated history for Blue by ADT. ADT's website references a DIY offering described as "ADT Blu kits and cameras," discounted and requiring a compatible monitoring plan. ADT's about page states that ADT has made the security of its customers its top priority for 150 years and that more than 13,000 professionals in over 150 locations throughout the U.S. serve over 6 million customers.
Products and positioning
Do-it-yourself home security offering associated with ADT, requiring a compatible monitoring plan.
ADT Blu DIY kits and cameras
Discounted DIY kits and cameras referenced on ADT's homepage; requires a compatible monitoring plan.
Recent events
ADT launches Blue DIY home security platform[4]
Reported:
ADT unveiled Blue by ADT, its first do-it-yourself home security platform, comprising user-installable security components with optional professional monitoring and storage. The launch included three home security cameras and an Extender + Chime device.
Blue by ADT launches three DIY smart home cameras[5]
Reported:
Blue by ADT launched three DIY smart home security products—a video doorbell, an indoor camera, and an outdoor camera—and the products were available on the day of the report.
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/blue-by-adt · Editorial policy · How profiles are compiled