BloomChic
BloomChic is a digital-first fashion brand creating inclusive clothing for curvy, mid and plus-size women in sizes 10-30.
Last updated October 7, 2026
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Overview
BloomChic is a digital-first fashion brand focused on re-imagining and creating more inclusive options for curvy, mid and plus-size women in sizes 10-30. Founded in 2021, it aims to empower women worldwide with access to style, comfort and choice. Its quality and selection are supported by an on-demand, agile supply chain headquartered in Guangzhou, China, and a plus-size-centric design philosophy driven by continuous customer feedback and market insights. BloomChic's 2022 Series B was led by L Catterton. The brand positions itself as a one-stop shop guided by the principle "functional style meets comfort," with affordable pricing intended to make style accessible.
History
BloomChic was founded in 2021 as a digital-first fashion brand focused on re-imagining and creating more inclusive options for curvy, mid and plus-size women in sizes 10-30. Its quality and selection are made possible through an on-demand, agile supply chain headquartered in Guangzhou, China, alongside a plus-size-centric design philosophy enabled by continuous customer feedback and market insights. In 2022, BloomChic's Series B was led by L Catterton.
- 2022
BloomChic completes a Series B funding round led by L Catterton.
- 2021
BloomChic is founded as a digital-first fashion brand focused on inclusive sizing for curvy, mid and plus-size women in sizes 10-30.
Products and positioning
A one-stop shop for women in sizes 10-30, guided by the principle "functional style meets comfort," with affordable pricing to make style accessible.
Swim
Jeans
Loungewear
Accessories
E-Gift Card
Sources3 sources
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