Bloomberry
Bloomberry Resorts Corporation is a Philippine-listed hospitality, gaming, tourism, and leisure holding company best known for operating the Solaire resort properties.
Last updated August 26, 2026
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Overview
Bloomberry is the operating and corporate brand associated with Bloomberry Resorts Corporation, a Philippine holding company involved in integrated resorts, casinos, hotels, tourism facilities, amusement, and related leisure infrastructure. The company was incorporated on May 3, 1999, originally under the name Active Alliance, Incorporated. Its early business was unrelated to its present resort focus: it manufactured and distributed consumer communications and electronic equipment and operated in the Subic Bay Freeport Zone. Bloomberry was listed on the Philippine Stock Exchange on October 17, 2000. The company later shifted toward tourism and gaming, becoming closely identified with Solaire Resort and Casino in Entertainment City, Parañaque, Metro Manila. Solaire is Bloomberry's flagship business and combines hotel accommodation, casino gaming, restaurants, entertainment, and other resort amenities. The property positioned the company within the integrated-resort segment rather than as a conventional hotel operator. Bloomberry's business model depends on combining hospitality and tourism infrastructure with regulated gaming activities and premium leisure experiences. Bloomberry's principal operating subsidiaries include Sureste Properties, Inc. and Bloomberry Resorts and Hotels, Inc. The latter holds the hotel and gaming licenses associated with Solaire Resort and Casino. The group also established Bloomberry Cruise Terminal, Inc. in 2019 to manage and operate cruise-terminal activities. Its stated or planned cruise-related assets include the Ilocos Cruise Port in Salomague, Ilocos Sur, and the Solaire Cruise Center and Yacht Harbor, intended to be adjacent to the Solaire Manila property in Entertainment City. The company has also operated internationally through Golden & Luxury Co., Ltd., which operates Jeju Sun Hotel & Casino on Jeju Island, South Korea. Muui Agricultural Corporation is identified with the group as the owner of real-estate property on Muui Island. This international activity gives Bloomberry a presence beyond the Philippines, although its strategic identity remains centered on Philippine integrated resorts. Bloomberry's Philippine capital-market profile has changed alongside its operating transformation. It entered the Philippine Stock Exchange Composite Index in 2013, was removed three years later and replaced by Security Bank, and returned to the index on February 18, 2019. In February 2019, the company secured loans for the construction of Solaire North, a second hotel and gaming resort planned for Quezon City. The project was described as targeting an opening in 2022. Together, Solaire Manila, Solaire North, the Jeju Sun operation, and cruise-terminal initiatives represent the group's expansion from a single flagship resort into a broader hospitality, gaming, and tourism platform. Bloomberry should therefore be understood primarily as a corporate and resort operator brand, not as a standalone consumer hotel label. Its public identity is tied to the Solaire name at the property level, while Bloomberry provides the listed-company structure, investment platform, subsidiaries, and development strategy behind the portfolio.
History
Bloomberry Resorts Corporation was incorporated in the Philippines on May 3, 1999. It initially operated under the name Active Alliance, Incorporated and pursued a business centered on the manufacture and distribution of consumer communication and electronic equipment. Its early operations were located within the Subic Bay Freeport Zone. The company entered the Philippine Stock Exchange on October 17, 2000, while still associated with its original business activities. The company's later transformation involved a move into tourism, gaming, hospitality, and integrated-resort development. The resulting business is centered on Solaire Resort and Casino in Entertainment City, Parañaque, Metro Manila. Solaire became Bloomberry's flagship operation and established the group as an operator of casino-led hotel and entertainment properties rather than an electronics manufacturer. Bloomberry's corporate structure includes Sureste Properties, Inc. and Bloomberry Resorts and Hotels, Inc.; the latter holds the hotel and gaming licenses connected with Solaire Resort and Casino. Bloomberry's capital-market history reflects the change in its business profile. The company was included in the Philippine Stock Exchange Composite Index in 2013, removed three years later, and replaced by Security Bank. It was subsequently included again on February 18, 2019. The group expanded its geographic and operating scope through South Korea. Its subsidiary Golden & Luxury Co., Ltd. operates Jeju Sun Hotel & Casino on Jeju Island, while Muui Agricultural Corporation owns real-estate property on Muui Island. These assets extended Bloomberry's resort and gaming interests outside the Philippines, although the company's main identity remained tied to its Philippine operations. In 2019, Bloomberry formed Bloomberry Cruise Terminal, Inc. to manage and operate cruise-terminal activities. The related development portfolio included the Ilocos Cruise Port in Salomague, Ilocos Sur, as well as the planned Solaire Cruise Center and Yacht Harbor adjacent to the Solaire Manila property. Cruise infrastructure complemented the group's broader objective of linking resort operations with tourism and destination development. Also in February 2019, Bloomberry secured loans for construction of Solaire North in Quezon City. The project was described as the company's second hotel and gaming resort and was planned for opening in 2022. Solaire North represented a major extension of the flagship Solaire concept and marked the group's effort to broaden its presence within Metro Manila. Bloomberry's development from Active Alliance into a hospitality and gaming holding company illustrates a substantial strategic repositioning. Its present portfolio and corporate activities span casino resorts, hotels, tourism facilities, cruise infrastructure, and associated real-estate interests. The group is best categorized as a listed integrated-resort operator whose corporate brand supports a portfolio of property-level hospitality and gaming businesses.
- 2019
Return to the PSE Composite Index
[1]Bloomberry was included again in the Philippine Stock Exchange Composite Index on February 18, 2019.
- 2019
Cruise-terminal subsidiary established
[1]Bloomberry Cruise Terminal, Inc. was formed to manage and operate the group's cruise-terminal business.
- 2019
Financing for Solaire North
[1]The company secured loans for the construction of Solaire North, a planned second hotel and gaming resort in Quezon City.
- 2016
Removal from the PSE Composite Index
[1]Bloomberry was removed from the Philippine Stock Exchange Composite Index and replaced by Security Bank.
- 2013
First inclusion in the PSE Composite Index
[1]Bloomberry was included in the Philippine Stock Exchange Composite Index.
- 2000
Philippine Stock Exchange listing
[1]The company was listed on the Philippine Stock Exchange on October 17, 2000.
- 1999
Incorporation
[1]The company was incorporated in the Philippines on May 3, 1999, under the name Active Alliance, Incorporated.
Products and positioning
A Philippine integrated-resort and leisure platform combining premium hotels, casino gaming, entertainment, tourism facilities, and related infrastructure.
Integrated resort
Solaire Resort and Casino
Bloomberry's flagship integrated resort in Entertainment City, Parañaque, Metro Manila. The property combines hotel accommodation, casino gaming, dining, entertainment, and other leisure facilities. It is the principal property through which Bloomberry established its identity as a Philippine gaming and hospitality operator.
Integrated resort development · 2019
Solaire North
A second Solaire hotel and gaming resort planned for Quezon City. Bloomberry secured financing for the project in February 2019 and described an intended opening in 2022. The development was conceived as an expansion of the Solaire resort model within Metro Manila.
Hotel and casino
Jeju Sun Hotel & Casino
A hotel and casino on Jeju Island, South Korea, operated through Bloomberry subsidiary Golden & Luxury Co., Ltd. The property represents the group's international resort and gaming activity outside the Philippines.
Cruise infrastructure · 2019
Ilocos Cruise Port
A cruise-port project in Salomague, Ilocos Sur, associated with Bloomberry's cruise-terminal business. Bloomberry Cruise Terminal, Inc. was established to manage and operate the group's cruise-related infrastructure.
Cruise and marina infrastructure · 2019
Solaire Cruise Center and Yacht Harbor
A planned cruise terminal and yacht-harbor project intended to be located adjacent to the Solaire Manila property in Entertainment City. It was part of Bloomberry's effort to extend its resort platform into tourism and maritime infrastructure.
Brand decisions
2019
Expansion into a second Solaire resortStrategyBackground
Bloomberry sought to extend its integrated-resort business beyond Solaire Resort and Casino in Entertainment City.
Action taken
The company secured loans to finance construction of Solaire North, a planned hotel and gaming resort in Quezon City.
Aftermath
The project was described as targeting an opening in 2022 and became a central part of Bloomberry's Metro Manila expansion strategy.
2019
Entry into cruise-terminal operationsStrategyBackground
Bloomberry broadened its tourism platform beyond hotels and gaming.
Action taken
The group formed Bloomberry Cruise Terminal, Inc. to manage and operate cruise-terminal activities, including the Ilocos Cruise Port and a planned Solaire-adjacent cruise center and yacht harbor.
Aftermath
The initiative linked Bloomberry's resort operations with destination, cruise, and maritime tourism infrastructure.
Recent events
- 2019
Bloomberry secures financing for Solaire North[1]
Other
Bloomberry secured loans to support construction of Solaire North, a planned second hotel and gaming resort in Quezon City, with an opening target described as 2022.
- 2019
Bloomberry returns to the Philippine Stock Exchange Composite Index[1]
Other
Bloomberry was added back to the Philippine Stock Exchange Composite Index on February 18, 2019, after having previously been removed from the index.
Sources2 sources
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