Bloomberg TV Indonesia

Bloomberg TV Indonesia was a 24-hour Indonesian-language business and financial news channel that operated between July 2013 and August 2015. It was created to bring Bloomberg's international business-news model to Indonesia at a time when the country was viewed as one of Southeast Asia's most promising and rapidly expanding economies. The service targeted middle-class households, entrepreneurs, investors, corporate decision-makers, and viewers seeking coverage of markets, economic policy, companies, and finance in the Indonesian language. The channel was licensed from Bloomberg L.P. and produced in cooperation with Bloomberg Television. Its operating license was held by Idea Karya Indonesia for five years. Reported major shareholders included Indonesian businessmen Sandiaga Uno and Rosan Roeslani. Rather than functioning as a general-interest broadcaster, the service was designed around economic and financial information. Its planned schedule placed approximately 80 percent of programming around macroeconomics, with the balance devoted to stock-market coverage and related financial subjects. Bloomberg TV Indonesia officially launched on 11 July 2013 through the First Media pay-television platform. Its distribution model reflected the intended audience: the channel initially emphasized subscription television and digital access, while also considering cooperation with local stations. The service combined locally produced reporting with selected programming from Bloomberg Television. At its strongest, it reportedly aired approximately eight to ten hours of live news each day, supplemented by programs about entrepreneurship, financial literacy, industry developments, and business strategy. One of its notable original programs was Start Up, which focused on Indonesia's emerging startup ecosystem and helped introduce the language and business concepts of startup companies to a broader Indonesian television audience. The channel also sought to distinguish itself through rapid, data-supported reporting and by applying Bloomberg's stated editorial priorities of accuracy, speed, and market relevance. It was considered as a possible host for one of Indonesia's 2014 presidential debates, but declined the opportunity in order to preserve its editorial independence. The business encountered difficulties during its short operating life. By late 2014, the departure of senior personnel had weakened the local newsroom and reduced the proportion of locally produced programming to approximately 20 percent. The schedule consequently relied more heavily on repackaged or relayed Bloomberg International content. Reports also indicated that Bosowa Group was considering an acquisition, although no completed transaction is established in the supplied reference material. Continuing financial problems ultimately led to the channel's closure on 31 August 2015. Bloomberg TV Indonesia therefore remains an example of an ambitious, internationally licensed business-news venture that attempted to serve Indonesia's developing investor and entrepreneurial audience but was unable to sustain operations.

Plans for Bloomberg TV Indonesia emerged in early 2013 as Bloomberg assessed Indonesia's expanding economy and the perceived demand for accessible, professional business information. The proposed service was intended to combine the Bloomberg brand's international reputation with Indonesian-language reporting tailored to local investors, business owners, and professionals. Its editorial design emphasized macroeconomic reporting, which was expected to account for most of the schedule, alongside stock-market news and other financial coverage. Idea Karya Indonesia received a five-year license to operate the service, with Sandiaga Uno and Rosan Roeslani reported among its major shareholders. Bloomberg L.P. supplied the licensing relationship and the channel was produced in cooperation with Bloomberg Television. The venture's structure therefore combined local ownership and production with an international news brand, editorial framework, and access to Bloomberg programming. Bloomberg TV Indonesia launched on 11 July 2013 through First Media. It was positioned as a pay-television and digital service for an upper-middle-class audience familiar with subscription media. The channel also contemplated partnerships with local broadcasters to expand its reach. Its programming included approximately eight to ten hours of live news each day, covering economic policy, corporate developments, financial markets, and investment-related topics. The remaining schedule incorporated recorded or adapted Bloomberg Television material, as well as locally oriented programs concerning entrepreneurship, industry, and financial education. The original program Start Up became one of the service's most distinctive offerings. It highlighted Indonesian startup companies and founders at a time when the country's technology and entrepreneurial sectors were gaining visibility. The channel was also considered for a role in the 2014 presidential debates, but chose not to participate in order to protect its editorial independence. The operation began to deteriorate by late 2014. Senior staff departures affected the newsroom, and local production reportedly declined to roughly one-fifth of the schedule. As the supply of original Indonesian content contracted, the channel became more dependent on repackaged Bloomberg International programming. At the same time, financial problems threatened the viability of the service. Bosowa Group was reported to be considering an acquisition, but the available reference does not confirm that a sale was completed. Bloomberg TV Indonesia ultimately ended operations on 31 August 2015, only about two years after its launch. Its short history illustrates both the opportunity and difficulty of building a specialized business-news channel in a developing media market: the service had a clear international identity and a differentiated subject focus, but it faced problems involving local production capacity, personnel continuity, distribution, and financial sustainability.

1. 2015Operations end

   Bloomberg TV Indonesia ceased operations on 31 August 2015 after continuing financial difficulties.

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2. 2014Editorial independence decision

   The channel declined consideration to host a 2014 Indonesian presidential debate in order to preserve its editorial independence.

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3. 2014Local production contracts

   Senior departures reportedly reduced locally produced programming to about 20 percent, increasing the channel's dependence on Bloomberg International content.

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4. 2013Operating plans developed

   Plans emerged for a Bloomberg-licensed Indonesian-language business channel aimed at the country's growing business and investment audience.

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5. 2013Channel launches on First Media

   Bloomberg TV Indonesia officially began broadcasting on 11 July 2013 through the First Media pay-television platform.

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A specialized, data-oriented business and financial news service for Indonesian entrepreneurs, investors, professionals, and economically engaged households.

• Bloomberg TV Indonesia business news channelTelevision news service2013

  A 24-hour Indonesian-language television service focused on macroeconomics, financial markets, companies, economic policy, entrepreneurship, and investor-oriented information. The channel combined locally produced reporting with selected Bloomberg Television programming and was distributed through pay television and planned digital or local-station partnerships.

• Start UpOriginal television program2013

  An original program focused on Indonesia's startup ecosystem. It profiled startup businesses and founders and helped present entrepreneurship and technology ventures as a distinct subject within Indonesian business television.

• 2015Cease broadcastingStrategy

  The channel experienced persistent financial difficulties after a decline in local production and increased dependence on repackaged international programming.

  What changed. Bloomberg TV Indonesia ended operations on 31 August 2015.

  Aftermath. The Indonesian-language business-news service became defunct after approximately two years of broadcasting.

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• 2014Decline invitation to host a presidential debateOther

  Bloomberg TV Indonesia was considered as a possible host for one of Indonesia's 2014 presidential debates.

  What changed. The channel declined the opportunity to protect its editorial independence.

  Aftermath. No debate-hosting role was undertaken by the channel.

  Source
• 2013Launch an Indonesian-language Bloomberg business channelProduct launch

  Bloomberg and its Indonesian operating partners sought to serve demand for business and economic information in a rapidly growing market.

  What changed. Idea Karya Indonesia operated a Bloomberg-licensed channel in cooperation with Bloomberg Television and launched it through First Media on 11 July 2013.

  Aftermath. The channel established a specialized local business-news presence but later faced falling local production and financial difficulties.

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• 2015Bloomberg TV Indonesia ceases operations

  After persistent financial difficulties, the channel stopped broadcasting on 31 August 2015.

  Bankruptcy
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• 2014Bloomberg TV Indonesia considered for a 2014 presidential debate

  The channel was considered as a venue for one of Indonesia's presidential debates but declined in order to maintain editorial independence.

  Other
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• 2014Local production reportedly falls as senior staff leave

  Departures of senior personnel reportedly reduced the share of locally produced content to about 20 percent and increased reliance on repackaged Bloomberg International programming.

  Leadership changeOther
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• 2014Bosowa Group reportedly considers acquiring the channel

  Bosowa Group was reported to have considered an acquisition of Bloomberg TV Indonesia during the channel's financial difficulties; a completed transaction is not established in the supplied material.

  M&A
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• 2013Bloomberg TV Indonesia launches on First Media

  The Indonesian-language business news channel began operations on 11 July 2013 through the First Media pay-television platform.

  Product launch
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1. Bloomberg TV Indonesia