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Blau Hotels & Resorts

Spanish hotel chain with hotels in Mallorca, Asturias, and Cuba.

Last updated September 15, 2026

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Overview

Blau Hotels & Resorts is a Spanish hotel chain with hotels in Mallorca, Asturias, and Cuba. Its own account describes real soul, Mediterranean roots, and a global vision, with more than 30 years of expertise in creating experiences in Spain and the Caribbean. The brand traces its origins to Mallorca in 1942 with Jordi Rosselló Andréu, a local tailor, where the first threads of what is today the Roxa Group were woven; Blau Hotels itself was founded in the 1970s. Its hotels include adults-only and family resorts in Mallorca, a five-star adults-only hotel in Las Caldas, Oviedo, and properties in La Habana and Varadero, Cuba. The brand also runs the Blau Amigo benefits programme.

History

According to the brand's own account, everything began in Mallorca in 1942 with Jordi Rosselló Andréu, a local tailor, where the first threads of what is today the Roxa Group were woven, as a profoundly Mediterranean family company driven by an entrepreneurial spirit. Blau Hotels was founded in the 1970s and embodies a commitment to hospitality. The brand states it has more than 30 years of expertise in creating unforgettable experiences in Spain and the Caribbean, and currently has hotels in Mallorca, Asturias and Cuba.

Products and positioning

Real soul, Mediterranean roots, and a global vision; hospitality centred on people and guest happiness.

  • Adults-only retreat in Cala Mandia, Mallorca

  • Family resort in Cala Mandia, Mallorca

  • Hotel in Colònia de Sant Jordi, Mallorca

  • Five-star adults-only hotel in Las Caldas, Oviedo, Asturias

  • Hotel in Las Caldas, Oviedo, with access to the Aquaxana eco-thermal center

  • Hotel in La Habana, Cuba, facing Santa María del Mar beach

  • Hotel in Varadero, Cuba

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