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Blaser Swisslube AG

Swiss family company founded in 1936 that develops high-performance metalworking fluids and CNC process optimization services.

Last updated September 16, 2026

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Overview

Blaser Swisslube is a Swiss family company that describes itself as a provider of high-performance metalworking fluids, CNC process optimization, and support services, and states it has been helping customers succeed for 90 years. Its offering spans water-miscible fluids and neat oils, supported by services such as monitoring and maintenance planning, operator training, on-site support, water quality testing, and machine preparation training. The company traces its origins to 1936, when Willy Blaser laid the foundation stone, and describes itself as a solid family company for three generations with research and development located exclusively in Hasle-Ruegsau.

History

Blaser Swisslube states that it has been helping customers succeed for 90 years. According to its own chronicle, the foundation was laid on January 1, 1936, when Willy Blaser, unemployed at twenty years old, developed his first successful product, BlahaGlanz waterproof shoe cream, in his parents' cellar and took it on sales trips with bicycle and trailer around the Emmental farmhouses. In 1942 the first company building with office, forwarding and laboratory was established in Hasle-Rüegsau. In 1946 Willy Blaser founded the first pension fund in Switzerland. In 1950, together with his brothers Hans and Werner, he turned the company into a specialized manufacturer of cleaning and care products and lubricants. In 1973 Willy's oldest son Peter joined the family company, realizing that to position the company internationally he needed to invest in producing cutting fluids for the machining industry. In 1978 the company expanded to Asia by entering the Japanese market, and in 1981 the first Blaser subsidiary, Blaser Swisslube USA, was founded. The company describes itself as a solid family company for three generations, with research and development located exclusively in Hasle-Ruegsau.

Products and positioning

Swiss family company providing metalworking fluids and machining process optimization, emphasizing human and environmental compatibility.

  • Water-miscible fluids

    Optimal cooling and lubrication, excellent human and environmental compatibility.

  • Neat oils

    A well-balanced offering of ideal solutions for cost-effective machining.

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