Black Book
Black Book is a United States vehicle valuation and automotive data brand published by National Auto Research, a Hearst business.
Last updated August 25, 2026
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Overview
Black Book is a United States automotive valuation and information brand whose roots extend to 1955. Published by National Auto Research, a division of Hearst Communications and part of Hearst Business Media, it supplies pricing and appraisal data for a broad range of vehicles. Its primary users include automobile dealers, lenders and other finance sources, manufacturers, fleet remarketers, and government agencies. The brand is best known for vehicle valuation guides covering both new and used vehicles. Its coverage includes passenger cars, light trucks, collectible vehicles produced from 1946 onward, motorcycles, all-terrain vehicles, snowmobiles, personal watercraft, and heavy-duty commercial trucks and trailers. Rather than functioning as a consumer automobile manufacturer or retailer, Black Book operates as a business-to-business reference and data service used in vehicle acquisition, trade appraisal, financing, inventory management, remarketing, and residual-value analysis. Black Book's valuation approach draws on wholesale-market information, including data gathered from physical and online auctions, together with comparisons to dealer-advertised prices. Values are adjusted according to factors such as vehicle make, model, model year, condition, mileage, and equipment or accessories. The resulting information is distributed in multiple formats and frequencies. Depending on the product, data has been made available through weekly printed guides, daily or periodic electronic updates, internet applications, data feeds, mobile and handheld platforms, and online appraisal services. In addition to market values, the Black Book product family includes projected residual values, vehicle identification number decoding software, inventory-management tools, and lead-generation applications. These products extend the brand from a traditional appraisal publication into a broader automotive data and workflow platform. Access to much of the service is subscription-based or restricted to professional users, reflecting its role as an industry tool rather than a mass-market price guide. Some Black Book pricing information has also been made available through third-party automotive shopping and appraisal websites. Black Book's positioning is built around current wholesale-market intelligence and professional vehicle valuation. Its recurring updates are intended to help industry participants respond to changing used-vehicle prices, assess trade-ins, manage inventory, estimate future residual values, and support lending or remarketing decisions. The brand has also served as an official valuation provider for Cars.com. Its continuing relevance comes from combining a long-running valuation-guide franchise with electronic data delivery and software-oriented automotive applications.
History
Black Book traces its operating history to 1955, when the publication and data service began providing vehicle pricing information for the United States automotive trade. It was developed as a professional appraisal resource rather than a general-interest consumer publication. Its audience included dealers and financing sources that needed a consistent reference for evaluating automobiles and other vehicles in transactions involving trade-ins, wholesale purchases, lending, and resale. The service became associated with National Auto Research, the organization responsible for publishing and maintaining its valuation information. Over time, National Auto Research became part of Hearst's business operations. In the Hearst structure, Black Book has been described as a division of Hearst Business Media and as a product of National Auto Research. This ownership placed the brand within a larger business-information group while preserving its specialist focus on automotive markets. Black Book's original guide concept centered on regularly updated pricing information. Its publication model reflected the changing nature of wholesale vehicle markets: the brand collected observations from automobile auctions, including online auction activity, and compared those observations with dealer-advertised prices. Analysts could then apply adjustments based on attributes such as make, model, year, mileage, condition, and installed equipment. The resulting values were distributed through professional guides and related appraisal products. The scope of coverage expanded beyond ordinary passenger vehicles. Black Book provided data for new and used cars, light trucks, collectible vehicles dating from 1946 onward, motorcycles, ATVs, snowmobiles, personal watercraft, and heavy-duty commercial trucks and trailers. This broad catalog enabled the service to support multiple segments of the automotive and powersports industries as well as commercial-vehicle remarketing. Distribution also evolved from printed reference material to electronic delivery. Black Book information has been offered through weekly publications and, in selected formats, daily, weekly, or monthly electronic updates. The brand's delivery channels have included data feeds, web-based applications, handheld devices, mobile phones, smartphones, and customized products. This transition allowed subscribers to incorporate valuation information into dealership systems, lender processes, online appraisal tools, and other business applications. The product family subsequently grew to include projected residual values, VIN-decoding capabilities, inventory-management tools, and lead-generation applications. These additions broadened Black Book from a pricing guide into a collection of automotive data and workflow services. Its subscription-oriented model and restricted professional access reflect the commercial value of the information and its intended use by dealers, finance companies, manufacturers, fleet remarketers, and government agencies. Black Book has also participated in third-party automotive commerce through valuation and appraisal integrations. It has been identified as the official valuation service for Cars.com, connecting its market data with an online vehicle-shopping environment. Today, the brand remains associated with National Auto Research and Hearst, combining established appraisal-guide practices with electronic data delivery and software-supported automotive decision tools.
- 1955
Black Book service begins
[1]Black Book begins providing United States vehicle pricing and appraisal information for professional automotive users.
Products and positioning
A professional automotive valuation and data platform focused on wholesale-market intelligence, vehicle appraisal, residual values, and dealership or finance workflows.
Automotive valuation data · 1955
Vehicle valuation guides
Black Book's core offering is a family of valuation guides for new and used vehicles. The coverage includes cars, light trucks, collectible vehicles produced from 1946 onward, motorcycles, ATVs, snowmobiles, personal watercraft, and heavy-duty commercial trucks and trailers. Values are used by dealers, lenders, manufacturers, fleet remarketers, and other professional organizations.
Automotive software and data delivery
Electronic valuation applications and data feeds
Black Book distributes valuation information through electronic formats including web applications, data feeds, online appraisal services, mobile platforms, and customized integrations. Depending on the product, information may be updated daily, weekly, or monthly, allowing professional users to incorporate market values into appraisal, inventory, lending, and remarketing workflows.
Automotive forecasting
Residual-value data
Projected residual values help automotive businesses and finance organizations estimate how vehicles may retain value over time. The data supports planning and analysis related to leasing, financing, fleet management, remarketing, and vehicle economics.
Automotive business software
VIN decoding and inventory tools
The Black Book product family includes VIN-decoding software, inventory-management capabilities, and lead-generation applications. These tools extend the brand's valuation information into operational processes used by automotive dealers and other industry participants.
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