Blachère Group
French family-owned fresh-produce and bakery group founded in 1985, operating Provenc'Halles and Marie Blachère chains.
Last updated September 28, 2026
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Overview
Blachère Group (Groupe Blachère) is a French family-owned company specializing in fresh products, founded in 1985 by Bernard Blachère and based in the heart of Provence. The group operates two main retail brands: Provenc'Halles, its historic chain of fruit and vegetable specialty stores, and Marie Blachère, a bakery concept launched in 2004 by Bernard Blachère and his daughter Marie. The company emphasizes quality, freshness, short supply chains, and competitive pricing, with a strong focus on local commerce and customer proximity. Over more than 30 years, Blachère Group has grown from a family passion into a multi-brand retail group with a significant presence in France. Its values include a product culture balancing excellence and authenticity, a passion for retail, constant attention to customer expectations, and the best quality-price ratio. The group also runs Mangeons Frais and Café Marie Blachère. Blachère Group remains privately held and family-owned, with Bernard Blachère as a key figure and his daughter Marie involved in the bakery brand.
History
Blachère Group was founded in 1985 by Bernard Blachère in Provence, France, rooted in a family passion for quality products and retail. The company initially focused on fresh produce, establishing Provenc'Halles as its historic brand for fruit and vegetable retail. Over three decades, Provenc'Halles grew into a network of specialty stores known for a traditional market spirit, varied offerings, and short distribution circuits. In 2004, Bernard Blachère and his daughter Marie launched Marie Blachère, a bakery concept in Salon-de-Provence, aiming to offer 'the right product at the right price.' This brand expanded rapidly, becoming a prominent bakery chain in France. The group also developed Mangeons Frais and Café Marie Blachère. Today, Blachère Group remains a family-owned enterprise with over 30 years of expertise in fresh products, continuing to emphasize quality, freshness, and proximity to customers.
- 2004
Launch of Marie Blachère bakery concept in Salon-de-Provence by Bernard and Marie Blachère.
- 1985
Founded by Bernard Blachère in Provence, France.
Products and positioning
Quality and freshness at the heart of daily life, with a focus on short circuits and competitive prices.
Provenc'Halles
Historic chain of fruit and vegetable specialty stores.
Marie Blachère
Bakery chain offering bread, pastries, and snacks.
Mangeons Frais
Fresh food brand.
Café Marie Blachère
Coffee shop concept.
Sources2 sources
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