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Blühendes Österreich – REWE International gemeinnützige Privatstiftung

Blühendes Österreich is an Austrian non-profit nature conservation foundation that works with partners to protect and restore valuable habitats and promote biodiversity across Austria.

Last updated September 15, 2026

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Overview

Blühendes Österreich – BILLA gemeinnützige Privatstiftung describes itself as working Austria-wide for the preservation of valuable habitats such as moors, mountain meadows, traditional orchards, dry grasslands and wet meadows. Together with the bird conservation organisation BirdLife Österreich, its partner and co-founder, it contributes to protecting, enhancing and restoring valuable habitats. Since 2015 the initiative has supported over 300 project partners in projects on nature conservation, sustainable agriculture and environmental education. It sees itself as a community and stakeholder manager in developing, shaping and accompanying partners in nature conservation initiatives, and aims to contribute to a nature-positive world by 2030, focusing on Austria and its regions. Its website presents initiatives including the cooperation project "EINFACH GUT" for biodiversity and species diversity in agriculture, the "Dein Pfand fürs Land" donation campaign through which BILLA and BILLA PLUS customers can donate their deposit on returned single-use and reusable empties to the nature conservation foundation, and WIR4Nature, which seeks to build sustainable partnerships with committed companies to strengthen nature in Austria in the long term.

History

Blühendes Österreich – BILLA gemeinnützige Privatstiftung states that it works Austria-wide for the preservation of valuable habitats including moors, mountain meadows, traditional orchards, dry grasslands and wet meadows. It names the bird conservation organisation BirdLife Österreich as its partner and co-founder, with whom it contributes to protecting, enhancing and restoring valuable habitats. Since 2015, according to the foundation, the initiative has supported over 300 project partners in projects on nature conservation, sustainable agriculture and environmental education. It describes itself as a community and stakeholder manager in developing, shaping and accompanying partners in nature conservation initiatives, and states its aim to contribute to a nature-positive world by 2030, focusing on Austria and its regions.

Products and positioning

A non-profit nature conservation foundation and initiative working Austria-wide to protect and restore valuable habitats and promote biodiversity.

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