Biz

Biz Stain & Odor Eliminator is a laundry-care brand centered on enzyme-based stain and odor removal. Its products are described as oxygenated, color-safe bleaching and detergent-boosting treatments that can be used alongside ordinary laundry detergent or applied directly to difficult stains before washing. The range has historically been sold in both liquid and powdered forms. The brand originated within Procter & Gamble. Charles McCarty, a P&G researcher, developed Biz, which entered the American market in 1967. Its formulation distinguished it from a conventional detergent by combining cleaning chemistry with enzymes capable of breaking down protein-based residues, an approach suited to stains such as food, bodily fluids, and other organic soils. The product was also positioned around odor removal, making it relevant to heavily soiled household laundry. Biz remained a P&G brand for several decades before changing ownership. In the summer of 2000, Redox Brands acquired Biz from P&G through an auction. Forbes reported that the purchase price exceeded $40 million. The same account stated that annual sales reached approximately $40 million in the year after the acquisition; this figure is historical and should not be interpreted as current revenue. Beyond ordinary laundry use, Biz has acquired an unusual secondary reputation through recommendations for cleaning animal skulls. An Alaska Department of Fish and Game article reportedly mentioned the product for that purpose, and writer Bob Harris described being told by an FBI employee that Biz could be recommended for boiling skulls while researching a crime series. These references are ancillary to the brand's principal identity as a household laundry stain remover. The available reference material does not establish Biz's current owner, corporate headquarters, executive team, present market coverage, or ongoing commercial status. The brand's website is listed as a reference point, but current operating details require verification.

Biz was developed by Charles McCarty, a researcher at Procter & Gamble, as an enzyme-based laundry treatment. It was introduced in the United States in 1967. Rather than functioning only as a conventional detergent, the product was designed to attack difficult organic soils through enzymes, while also offering oxygenated, color-safe bleaching and detergent-boosting properties. Its intended uses included treating stains before washing, adding cleaning power to a normal wash load, and helping reduce persistent odors. The brand remained associated with Procter & Gamble until 2000. During the summer of that year, Redox Brands bought Biz from P&G in an auction. Forbes was reported to have estimated the purchase price at more than $40 million. The transaction marked a change in ownership for a product that had spent more than three decades in P&G's portfolio. A subsequent Forbes estimate put annual sales at approximately $40 million one year after the purchase, although the available material does not provide a current sales figure or a continuing financial history. Biz has been marketed in liquid and powder formats. Its product identity has consistently emphasized stain removal and odor elimination, with enzymes able to break down protein-based residues. The brand has also been mentioned for an unconventional non-laundry use: an Alaska Department of Fish and Game web article reportedly recommended it for cleaning animal skulls, while writer Bob Harris recalled an FBI-related recommendation during research for a crime series. These references helped create a distinctive anecdotal association, but they do not replace the brand's primary household-laundry positioning. The supplied sources do not identify Biz's current owner, headquarters, leadership, international distribution, or confirmed present-day operating status. Those details remain open for verification.

• 2001

  Post-acquisition sales estimate reported

  [1]Biz (detergent)en.wikipedia.org

  Forbes reportedly estimated that annual sales reached approximately $40 million one year after the acquisition.

• 2000

  Redox Brands purchases Biz

  [1]Biz (detergent)en.wikipedia.org

  Redox Brands acquired Biz from Procter & Gamble through an auction held in the summer of 2000.

• 1967

  Biz launches in the United States

  [1]Biz (detergent)en.wikipedia.org

  Procter & Gamble introduced the enzyme-based laundry treatment to the American market.

A specialist laundry treatment focused on enzyme-powered removal of tough stains and odors, with additional use as a detergent booster, pre-treater, and color-safe bleach.

• Laundry stain remover and detergent booster · 1967

  Biz Stain & Odor Eliminator Liquid

  The liquid form of Biz is positioned as an enzyme-based treatment for difficult laundry stains and odors. It can be used as a pre-treater or added to a wash as a detergent booster. Its broader product claims include oxygenated, color-safe bleaching and the breakdown of protein-based soils.

• Laundry stain remover and oxygen bleach

  Biz Stain & Odor Eliminator Powder

  The powdered form provides the same core brand proposition in a dry format: enzyme-assisted stain treatment, odor reduction, detergent boosting, and color-safe oxygen bleaching. The available source material confirms the historical existence of powder and liquid forms but does not specify current packaging, formulation, or availability.

• 2000

  Sale of Biz to Redox BrandsM&A

  Background

  Procter & Gamble put the Biz brand up for auction after holding it since its 1967 introduction.

  Action taken

  Redox Brands purchased the brand in an auction conducted during the summer of 2000.

  Aftermath

  The acquisition transferred Biz out of P&G's portfolio. A Forbes estimate cited in the available material placed the purchase price above $40 million and reported approximately $40 million in annual sales one year later.

  Reported acquisition price. More than $40 million (Summer 2000)

  Source

1. 1Biz (detergent)en.wikipedia.org
2. 2Biz Stain & Odor Eliminator official websitebizstainfighter.com