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Bitunova (Slovakia)

Slovak road-construction and asphalt-emulsion specialist based in Banská Bystrica, now continuing under the roxit brand.

Last updated September 28, 2026

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Overview

Bitunova spol. s r. o. is a Slovak company based in Banská Bystrica that specialises in road construction, repair and maintenance, with a particular focus on asphalt emulsions and related surface-treatment technologies. Its official website presents the business around two main pillars: services ("Naše činnosti") and products ("Produkty"). The service portfolio covers multimac surface treatments, emulsion coatings, bonding sprays, jet (spray) methods, penetration treatments, and the treatment of joints and edges. The product range is built on asphalt emulsion and speciality products, and the company also addresses the do-it-yourself segment with asphalt-emulsion applications for small-scale road repair. The company positions itself as a technical specialist rather than a general contractor, supplying both materials and application know-how for pavement preservation. Its website also documents a structured management system and business-compliance framework, indicating an emphasis on certified processes and quality management. Certificates are presented as a distinct section, alongside information about careers and company values. A significant recent development is a brand transition: the homepage announces that the BITUNOVA brand is continuing to develop under the new name roxit, and directs visitors to a new website. This means the Bitunova identity is being folded into the roxit brand while the legal entity BITUNOVA spol. s r. o. remains the operating company. The company is recorded in Wikidata as a company in Banská Bystrica, Slovakia, confirming its location and corporate status. Because the brand is a niche B2B supplier in the road-infrastructure sector, public information is limited mainly to its own website and basic registry data. No founding year, ownership structure, or financial details are available in the supplied evidence, and these should not be assumed. The dossier therefore focuses on what the company itself states about its activities, products and brand evolution.

History

Bitunova spol. s r. o. is a Slovak company based in Banská Bystrica, as recorded in Wikidata. Its business is built around road construction, repair and maintenance, with a strong specialisation in asphalt emulsions and related surface-treatment technologies. The company's own website organises its activities into services and products, and presents a structured management system and compliance framework. The service side of the business covers a range of pavement-preservation techniques: Multimac surface treatments, emulsion coatings, bonding sprays, jet (spray) methods, penetration treatments, and the treatment of joints and edges. These are typical of a specialist road-maintenance contractor that applies bituminous binders and emulsions to extend the life of asphalt pavements. The product side centres on asphalt emulsion and speciality products, and the company also markets asphalt-emulsion solutions for do-it-yourself users carrying out small road repairs. A notable turning point in the brand's recent history is its renaming. The homepage of bitunova.sk states that the BITUNOVA brand is continuing to develop under the new name roxit, and invites visitors to move to the new roxit website. This indicates a rebranding in which the Bitunova name is being retired in favour of roxit, while the legal entity BITUNOVA spol. s r. o. remains the operating company behind the brand. The transition is presented as an evolution of the same business rather than a change of ownership or activity. Beyond this, the supplied evidence does not include a founding year, ownership details, financial information, or a full corporate history. The company is a private Slovak entity, and no stock listing or parent company is indicated. Its public footprint is essentially its own website plus basic registry data, which is typical for a niche B2B supplier in the road-infrastructure sector. The dossier therefore records the brand's identity, activities, products and rebranding, and leaves unknown details unstated rather than guessed.

  • Bitunova brand announced to continue under the new name roxit

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Products and positioning

Technical specialist in road construction, repair and maintenance, supplying asphalt emulsions and surface-treatment systems; now transitioning to the roxit brand.

  • Asphalt emulsion

    Core product line used for road repair and maintenance, including DIY applications.

  • Speciality products

    Speciality road-maintenance products offered alongside asphalt emulsion.

Sources2 sources

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