Bit Groove Promotion Inc.

Bit Groove Promotion Inc. (株式会社ビットグルーヴプロモーション) is a Japanese sound production company and a full member of the Japan Audio Producers Association (日本音声製作者連盟). It was formed in July 2020 through the merger of Bit Promotion Inc. (株式会社ビットプロモーション), founded in May 2012 by Katsuhiko Matsubara, and Groove (一般社団法人グルーヴ), established in 2010 by Toshiki Kameyama after he left Omnibus Promotion. The company is headquartered in Nakano-ku, Tokyo, having moved from Shibuya in March 2024. The company's core business is audio production for anime and dubbed content, covering all sound-related work for video productions. It also provides game audio production, voice actor casting and coordination for anime, games and events, video and music production (filming, editing, distribution, songwriting, game scenarios), animation production for TV anime, anime music videos, VPs and commercials, and content production including audio dramas and related merchandise. In April 2026 it launched an audio content label, Bit grooove lab. Bit Groove Promotion has been involved in the sound production of numerous television anime titles since 2020, including GETUP! GETLIVE! #げらげら, 天晴爛漫!, キミと僕の最後の戦場、あるいは世界が始まる聖戦, 弱キャラ友崎くん, ブルーロック, 転生王女と天才令嬢の魔法革命, スナックバス江, ウィッチウォッチ, and many others. It has also worked on theatrical anime such as 映画 先輩はおとこのこ あめのち晴れ (2025) and 劇場版「僕の心のヤバイやつ」 (2026), OVA and web anime projects. The group includes affiliated companies Apt Pro (a voice actor agency), Bright Idea (established in 2018 when the production division became independent), and Studio T&T, a recording studio that became a group company through a share transfer agreement announced in February 2026. The company also operates its own recording studio, STUDIO T&T. Leadership changed in September 2023, when Katsuhiko Matsubara stepped down as representative director and president to become a director, and Norio Fukui, previously senior managing director, became representative director and president.

Bit Groove Promotion Inc. was established in July 2020 through the merger of two predecessor entities: Bit Promotion Inc. and Groove. Bit Promotion Inc. was founded in May 2012 by Katsuhiko Matsubara, who had previously worked at a game company. Groove was established in 2010 by Toshiki Kameyama, who had worked at an advertising agency and a program sales company before joining Omnibus Promotion, and then went independent to found Groove as a general incorporated association. After the 2020 merger, the new company continued and expanded the sound production business of both predecessors. It became a full member of the Japan Audio Producers Association. The company produced sound for numerous TV anime titles starting in 2020, including GETUP! GETLIVE! #げらげら, 天晴爛漫!, and キミと僕の最後の戦場、あるいは世界が始まる聖戦. In 2021 it worked on titles such as 俺、つしま, D_CIDE TRAUMEREI THE ANIMATION, 聖女の魔力は万能です, and ブルーピリオド. The following years saw continued growth with works like CUE!, パリピ孔明, オーバーロードIV, ブルーロック (2022), 転生王女と天才令嬢の魔法革命, Buddy Daddies, 鴨乃橋ロンの禁断推理 (2023), スナックバス江, ぽんのみち, 先輩はおとこのこ (2024), and ウィッチウォッチ, ババンババンバンバンパイア, 公女殿下の家庭教師 (2025). In September 2023, a leadership change was announced: Katsuhiko Matsubara stepped down as representative director and president to become a director, and Norio Fukui, who had served as senior managing director, became the new representative director and president. In March 2024, the company moved its headquarters from Shibuya-ku, Sendagaya to Nakano-ku, Yayoi-cho. In February 2026, the company announced that it had acquired the recording studio Yugen Kaisha Tact Studio / STUDIO T&T through a share transfer agreement, making it a group company. In April 2026, the company launched an audio content label called Bit grooove lab. The company also has affiliated companies: Apt Pro, a voice actor agency; Bright Idea, established in 2018 when the production division became independent (with all members transferring at that time, though as of 2026 only Apt Pro is listed as an affiliated voice actor agency on the company's overview); and Studio T&T.

• 2026

  Recording studio Yugen Kaisha Tact Studio / STUDIO T&T became a group company through a share transfer agreement.

• 2026

  Audio content label 'Bit grooove lab' launched.

• 2024

  Headquarters relocated from Shibuya-ku, Sendagaya to Nakano-ku, Yayoi-cho, Tokyo.

• 2023

  Leadership change announced: Norio Fukui becomes Representative Director and President; Katsuhiko Matsubara becomes Director.

• 2020

  Bit Promotion and Groove merge to form Bit Groove Promotion Inc. (株式会社ビットグルーヴプロモーション).

• 2012

  Katsuhiko Matsubara establishes Bit Promotion Inc. (株式会社ビットプロモーション).

• 2010

  Toshiki Kameyama establishes Groove (一般社団法人グルーヴ) after leaving Omnibus Promotion.

A comprehensive audio and content production house for anime and games, offering end-to-end services from sound production and casting to animation and music.

• Anime sound production

  Sound production for TV anime, theatrical anime, OVA and web anime, including dubbing.

• Game sound production

  Audio production for video games.

• Casting

  Voice actor booking and casting coordination for anime, games and events.

• Video and music production

  Filming, editing, production, distribution, music production, game scenarios, etc.

• Animation production

  TV animation, anime music videos, VPs, commercials, etc.

• Content production

  Audio drama production and related merchandise production.

• STUDIO T&T

  Recording studio (post-recording studio).

1. 1株式会社ビットグルーヴプロモーション | トップbitgrooove.jp
2. 2ビットグルーヴプロモーション - Wikipediaja.wikipedia.org
3. 3Bit Groove Promotion - Wikidatawikidata.org