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Birra Italia

Birra Italia is an Italian premium beer brand founded in 1906 in Milan, acquired by Italianbev in 2020.

Last updated September 16, 2026

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Overview

Birra Italia is an Italian beer brand that was founded in 1906 during the Belle Époque period. Its first brewery was located in Milan on Corso Sempione, where it produced three types of beer: a light, a dark, and a high-gravity beer, using pure water from three wells inside the factory. In the 1930s, the brewery absorbed Birra Milano, Birra Seriate (owned by Wunster), and Birreria Ambrosiana. In 2020, Italianbev acquired the brand. The beer is made from barley malt, water, hops, and hop extract, and is positioned as a premium beer combining artisanal knowledge with advanced technology.

History

Birra Italia was founded in 1906 during the Belle Époque, a period described as positive, enthusiastic, and favorable to innovation. Its first brewery was in Milan on Corso Sempione, producing three types of beer: a light, a dark, and a high-gravity beer, using pure water from three wells inside the factory. Thanks to this resource, the brewery established itself quickly, absorbing in the 1930s Birra Milano, Birra Seriate (owned by Wunster), and Birreria Ambrosiana. In 2020, Italianbev acquired the brand to give life to a new Belle Époque.

Products and positioning

Premium Italian beer

  • light beer

  • dark beer

  • high-gravity beer

Sources2 sources

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