Binny's Beverage Depot
A family-owned Illinois liquor retailer offering beer, wine, and spirits through a network of Binny's Beverage Depot stores.
Last updated October 30, 2026
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Overview
Binny's Beverage Depot is a privately held American liquor-retail chain based in Chicago, Illinois. The business traces its origins to 1948, when Harold Binstein founded Gold Standard Liquors at Clark Street and Sheffield Avenue, near Wrigley Field. It later developed under the Binny's name into a larger beverage retailer serving customers across Illinois. The company sells alcoholic beverages across three principal categories: beer, wine, and distilled spirits. Its assortment-oriented retail model is reflected in the Beverage Depot name and in the chain's role as a destination retailer rather than a single-brand producer. The available reference material does not identify a separate manufacturing operation, a parent corporation, or a publicly traded listing; Binny's is described as a family business and remains privately held. Binny's growth has been concentrated in Illinois. The reported store network includes locations in Chicago, the surrounding metropolitan area, and the cities of Champaign, Springfield, Peoria, Bloomington, and Rockford. The cited network consists of 46 retail locations, including eight in Chicago and 33 in the surrounding area, with one location in each of the five named downstate cities. This footprint gives the retailer a statewide presence while retaining a strong Chicago-area identity. Leadership passed from founder Harold Binstein to his son Michael Binstein after Harold's death in August 1995. Michael Binstein is identified as the company's current chief executive. The transition illustrates the business's continuing family-enterprise character. Beyond its store operations and beverage categories, the supplied sources do not provide reliable details about revenue, employee count, e-commerce operations, loyalty programs, private-label products, or specific advertising campaigns. Accordingly, Binny's is best characterized as an Illinois-focused, family-run retail chain specializing in beer, wine, and spirits.
History
Binny's Beverage Depot began in 1948 as Gold Standard Liquors, a store established by Harold Binstein at the intersection of Clark Street and Sheffield Avenue in Chicago, approximately one block south of Wrigley Field. The original business formed the foundation of what became a family-owned liquor-retail chain serving Illinois. Over time, the retailer expanded beyond its original Chicago location and adopted the Binny's Beverage Depot identity. Its business remained centered on the retail sale of beer, wine, and spirits rather than beverage production. The chain's reported footprint includes a substantial concentration in Chicago and its surrounding area, together with stores in several major Illinois cities. The cited distribution consists of 46 locations: eight in Chicago, 33 in the surrounding area, and one each in Champaign, Springfield, Peoria, Bloomington, and Rockford. A significant leadership transition occurred after Harold Binstein died in August 1995. His son, Michael Binstein, assumed leadership and is identified in the reference material as the current chief executive. The succession preserved the company's family-business structure while the retailer continued operating under the Binny's brand. The available reference material does not document the dates of individual store openings, specific acquisitions, changes in ownership, financial performance, or detailed retail innovations. It does establish Binny's as a privately held Illinois chain with a broad alcoholic-beverage assortment and a longstanding Chicago origin.
- 1995
Michael Binstein assumes company leadership
[1]Following Harold Binstein's death in August 1995, his son Michael Binstein took over leadership of the family business.
- 1948
Harold Binstein establishes Gold Standard Liquors
[1]Harold Binstein founded the predecessor business at Clark Street and Sheffield Avenue in Chicago, near Wrigley Field.
Products and positioning
An Illinois-focused beverage superstore and destination liquor retailer with a broad selection of beer, wine, and spirits, rooted in a family-owned Chicago retail business.
Alcoholic beverages
Beer
Beer is one of Binny's core retail categories. The chain's store model is built around offering alcoholic beverages to Illinois consumers, with beer forming one of the three principal product groups identified in reference material.
Alcoholic beverages
Wine
Wine is a major category in Binny's assortment. The available sources describe the retailer broadly as a liquor chain carrying wine alongside beer and spirits, but do not specify individual labels, collections, or private brands.
Alcoholic beverages
Distilled spirits
Distilled spirits are another principal product category sold through Binny's stores. The supplied references do not provide a detailed breakdown by spirit type or identify particular flagship brands.
Recent events
- Unconfirmed
Looting damages Binny’s stores[2]
Reported:
Binny’s Beverage Depot said 11 of its 42 Illinois locations sustained damage amid looting, and it was evaluating when they would reopen. The company said no stores would be closed permanently.
Sources2 sources
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