Bingo Detergent
Bingo is a Turkish household cleaning brand that entered the market in 1987 and has expanded its product range and international presence.
Last updated September 1, 2026
Overview
Bingo is a brand in the home care products market, having entered in 1987. It expanded its product range in 1993-1994 with fabric softener, cream cleaner, surface cleaner, and glass cleaner. In 2001, Hayat Kimya opened a modern detergent and home cleaning products facility in İzmit, under which Bingo began producing a wide range of products. Bingo has become one of the top 3 brands preferred by consumers in many segments. It exports to 44 countries worldwide, with production facilities in Bulgaria, Ukraine, and Algeria.
History
Bingo entered the home care products market in 1987. In 1993-1994, it expanded its product range to include fabric softener, cream cleaner, surface cleaner, and glass cleaner. In 2001, Hayat Kimya opened Turkey's most modern, high-capacity detergent and home cleaning products facility in İzmit, and Bingo began producing under this umbrella brand. With its own port operation at the production facilities, it increased its export power. Bingo became one of the top 3 brands preferred by consumers in many segments. Production facilities were established in Bulgaria, Ukraine, and Algeria, and exports began to 44 countries worldwide. On its 25th anniversary, Bingo adopted a new logo and the slogan 'Seni Anlayan O' (The One That Understands You). Later, it continued with a new vision: 'Bingo'nun Artısı Temizlikten Fazlası' (Bingo's Plus is More than Cleaning).
Sources
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