Bills Burger
A fast food chain specializing in smash burgers, with a presence in France.
Last updated September 2, 2026
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Overview
Bills Burger is a fast food chain that offers smash burgers. According to its official website, it has restaurants in France and offers franchise opportunities.
History
According to the official website, the brand's story involves a character named Billy who travels to the USA and brings back the concept of Smash Burgers XXL. He opens his first restaurant in France at Neuilly-Plaisance, later opens a second restaurant, and then expands via franchise, opening 8 new Bill's Burger locations. The story also mentions Billy becoming president and studying 'smashologie' at the University of Massachusetts, but the website notes that some elements may have been invented.
Products and positioning
Product categories. Smash burgers · Sides · Desserts
Sources3 sources
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