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bike-angebot

Retailer / private label

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German online marketplace for bicycles and e-bikes, connecting specialist bike retailers with end customers since 2011.

Last updated September 28, 2026

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Overview

bike-angebot.de is a German-language online marketplace for bicycles and e-bikes that has operated since 2011. It positions itself as an interface between specialist bicycle retailers and end customers, allowing brick-and-mortar bike shops to list their offers on the platform and use its services. The marketplace offers a broad selection of e-bikes, pedelecs, mountain bikes, road bikes, gravel bikes, city bikes and other bicycles from qualified specialist dealers in Germany and Austria. The platform describes itself as a partner of the specialist trade rather than a competitor. Its stated goal is to help stationary retailers overcome limited reach for their product portfolios and find suitable customers online. For end customers, bike-angebot.de provides product selection, pre-purchase advice, assembly and inspection of each bike by experienced mechanics, and fast, secure delivery by freight carrier. It also helps customers find a local service partner after purchase. Service highlights promoted on the site include frame size calculation, pre-assembly and shipping (with bikes typically delivered within 4 to 7 working days), bike leasing options for employees, self-employed and freelancers, and help finding a service workshop. The site also advertises a trade-in program: customers can trade in their old bike when buying a new one. The homepage features brands and categories such as Norco, road and gravel bikes, mountain bikes, e-mountain bikes, road bikes and city bikes. The company presents itself as one of the pioneers of the online bike marketplace concept in the German-speaking region and says it has developed into one of the leading online platforms for bicycles, mountain bikes and e-bikes in that market.

History

bike-angebot.de was founded in 2011 and describes itself as one of the pioneers of the idea of acting as an interface between the bicycle specialist trade and end customers. From its start, the platform allowed specialist bike retailers to list their offers and use its services, giving physical shops online reach beyond their local catchment areas. Over the years, the marketplace expanded its cooperation with qualified specialist dealers in Germany and Austria. It developed a service model that includes pre-purchase advice, assembly and inspection of every bike by experienced mechanics, and delivery by freight carrier. The company also added services such as frame size calculation, bike leasing for employees, self-employed and freelancers, and referral to local service workshops after purchase. By the time of its own account, bike-angebot.de had grown into one of the leading online platforms for bicycles, mountain bikes and e-bikes in the German-speaking region. Its marketplace concept continues to emphasize partnership with stationary specialist retailers rather than competing with them.

  • 2011

    bike-angebot.de is founded as an online marketplace connecting bicycle specialist retailers with end customers.

  • Expands cooperation with qualified specialist dealers in Germany and Austria.

  • Adds service highlights including frame size calculation, bike leasing, trade-in and service workshop referral.

Products and positioning

Partner of the specialist bicycle trade, not a competitor; an online marketplace connecting qualified bike retailers in Germany and Austria with end customers.

  • E-Bikes

  • Pedelecs

  • Mountain bikes

  • E-mountain bikes

  • Road bikes

  • Gravel bikes

  • City bikes

Sources3 sources

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