Bike & Outdoor Company

Bike & Outdoor Company (B.O.C.) is a German bicycle retail chain founded in 1999. The company operates a network of more than 40 stores across Germany as well as an online shop for bicycles, e-bikes, accessories and cycling apparel. Its headquarters are located in Hamburg-Wandsbek. B.O.C. is one of the largest bicycle retail chains in Germany. The company began as a stationary bicycle dealer and developed into a multichannel retailer combining physical stores with online commerce. Each store features an indoor test track, and stores of up to 5,000 m² offer a wide selection of brand-name bicycles alongside accessories and clothing. B.O.C. also carries private labels in the bicycle, accessory and apparel segments, including Bicycles, Bocas, Compel, CFP and Otix. In 2010 B.O.C. acquired the southern German bicycle retail chain Bikemax/Skimax. The acquired locations were initially continued under the previous brand and gradually integrated into the B.O.C. store network by 2023. Since the 2010s the company has continuously expanded its store network and established online retail as an additional sales channel. In 2017 B.O.C. discontinued its winter sports range to focus entirely on cycling. In addition to its more than 40 stores, mainly in northern, western and southern Germany, B.O.C. operates a logistics centre in Hanover. The headquarters moved within Hamburg in 2012 from Neuland, south of the Elbe, to Wandsbek. B.O.C. offers workshop and repair services, free first inspections, satisfaction and money-back guarantees, bicycle leasing through partners such as JobRad, BusinessBike, ServiceLease, Lease a Bike and EasyBikeLeasing, and services such as Click & Collect and bike size calculators. The company positions itself with the slogan "B.O.C. – Da fahr ich am besten!" and emphasizes a try-before-you-buy approach with indoor test tracks in all stores.

Bike & Outdoor Company (B.O.C.) was founded in 1999 as a stationary bicycle retailer. Over the following years it developed into a multichannel provider combining physical stores with online retail. Each store features an indoor test track, and stores of up to 5,000 m² offer a wide selection of brand-name bicycles alongside accessories and clothing. In addition to manufacturer brands, B.O.C. carries private labels in the bicycle, accessory and apparel segments, including Bicycles, Bocas, Compel, CFP and Otix. In 2010 B.O.C. acquired the southern German bicycle retail chain Bikemax/Skimax. The acquired locations were initially continued under the previous brand and gradually integrated into the B.O.C. store network by 2023. Since the 2010s the company has continuously expanded its store network and established online retail as an additional sales channel. In 2017 B.O.C. discontinued its winter sports range to focus entirely on cycling. In addition to its more than 40 stores, mainly in northern, western and southern Germany, B.O.C. operates a logistics centre in Hanover. The headquarters moved within Hamburg in 2012 from Neuland, south of the Elbe, to Wandsbek. Today B.O.C. operates over 40 locations in Germany and an online shop, offering bicycles, e-bikes, accessories, apparel, workshop services and bicycle leasing. The company is one of the largest bicycle retail chains in Germany.

• 2023

  Completed integration of Bikemax/Skimax locations into the B.O.C. store network.

• 2017

  Discontinued winter sports range to focus entirely on cycling.

• 2012

  Headquarters moved within Hamburg from Neuland to Wandsbek.

• 2010

  Acquired southern German bicycle retail chain Bikemax/Skimax.

• 1999

  Bike & Outdoor Company founded as a stationary bicycle retailer.

One of Germany's largest bicycle retail chains, offering a wide range of brand-name and private-label bicycles with a try-before-you-buy approach and comprehensive services.

• Cube Stereo Hybrid ONE44 HPC SLX Evo 800 29

  E-bike model priced at €5,699.00.

• Cube Agree C:62 SLT

  Road bike model priced at €4,999.00.

• Cube Reaction Hybrid Pro 800 FE 29

  E-bike model priced at €3,399.00.

• Cube Kathmandu Hybrid ONE 800 WA

  E-bike model priced at €3,199.00.

• Cube Touring Hybrid ONE 600 WA

  E-bike model priced at €2,599.00.

• Cube Nuroad Pro 28

  Gravel bike model priced at €1,099.00.

• Cube Aim Pro FE 29

  Mountain bike model priced at €699.00.

• Winora TB300

  E-bike with Bosch Performance Line mid-motor and 625 Wh battery, Shimano Deore 10-speed, priced at €2,599.99 (regular €3,999.99).

1. 1Fahrrad und E-Bike kaufen im Fahrrad Online Shop | B.O.C.boc24.de
2. 2Werkstattservice | Fahrrad Onlineshop | B.O.C.boc24.de
3. 3B.O.C. Top-Services | Garantien & Kundenvorteileboc24.de
4. 4Winora TB300boc24.de
5. 5Bike & Outdoor Companywikidata.org
6. 6Bike & Outdoor Companyde.wikipedia.org