Bigudi

Bigudi (also rendered Bigudo; Ukrainian: Бігуді) is a Ukrainian television channel owned by the 1+1 Media group. It is positioned around a female 18–54 demographic and builds its schedule largely on serial drama — Ukrainian, Turkish and Indian series, alongside original productions. The channel's on-air identity and programming strategy are closely tied to the popularity of Turkish drama in Ukraine, and its website functions mainly as a programming guide and news hub for those series. The channel's homepage is dominated by premiere announcements and scheduling news for Turkish titles, with dated items such as the premiere of the Turkish drama «Лейла» (Leila), the Turkish series «Сльози Дженнет» (Cennet's Tears), the new Turkish series «Нічна казка» (Night Tale), the Turkish drama «Дикий» (Wild), the Turkish series «Червоні бутони» (Red Buds) and the Turkish series «Сім'я» (Family). This editorial focus shows how Bigudi operates as a themed entertainment brand rather than a general-interest broadcaster: it curates a specific genre — imported serial drama, especially from Turkey — for a clearly defined audience. As part of 1+1 Media, one of Ukraine's largest media groups, Bigudi sits within a portfolio of television channels and digital assets. Its brand name, a colloquial Ukrainian word for hair curlers, signals a light, feminine, lifestyle-oriented tone consistent with its target demographic. The channel distributes via Ukrainian television platforms and maintains a web presence at bigudi.tv, where viewers can follow premiere dates and series news. Because the channel is a subsidiary brand within a larger media holding, its commercial identity is tied to the parent group's advertising sales, distribution deals and content-acquisition strategy. Its reliance on Turkish and Indian series reflects broader audience demand in Ukraine for such imported dramas, while its original productions extend the brand beyond pure acquisition. The available public evidence describes the channel's ownership, demographic targeting and programming mix, but does not provide founding dates, executive names or financial details.

Bigudi is a Ukrainian television channel owned by 1+1 Media. Public evidence identifies it as a television channel and describes its editorial focus: it caters to a female 18–54 demographic and broadcasts Ukrainian, Turkish and Indian series as well as original productions. The channel's website, bigudi.tv, serves as a news and scheduling hub, publishing dated premiere announcements for Turkish dramas. The available evidence does not specify a founding date, launch history, ownership changes or executive leadership. What can be established is the channel's brand identity and programming model. Bigudi operates as a themed entertainment channel within the 1+1 Media portfolio, concentrating on serialized drama. Its schedule combines acquired foreign series — prominently Turkish productions, with Indian series also cited — and original Ukrainian productions. The channel's homepage news feed illustrates this strategy in practice. Dated items include the premiere of the Turkish drama «Лейла» (13 May 2026), scheduling information for the Turkish series «Сльози Дженнет» (5 March 2026), the announcement that the new Turkish series «Нічна казка» would air on the channel (27 January 2026), the premiere of the Turkish drama «Дикий» (19 November 2025), the continuing premiere of the Turkish series «Червоні бутони» (4 September 2025) and the premiere of the Turkish series «Сім'я» (22 July 2025). These entries show a steady cadence of Turkish drama premieres across 2025 and 2026. Because Bigudi is a subsidiary brand within 1+1 Media, its commercial operations — advertising sales, carriage agreements and content acquisition — are integrated with the parent group. The brand name, a colloquial Ukrainian term for hair curlers, reinforces a feminine, lifestyle-oriented positioning consistent with the stated 18–54 female target audience. Beyond this, the public record available here is limited; founding details, viewership figures and corporate milestones are not provided in the evidence.

• Premiere of the Turkish series «Сім'я» announced on Bigudi

• Premiere of the Turkish series «Червоні бутони» continues on Bigudi

• Premiere of the Turkish drama «Дикий» on Bigudi

• New Turkish series «Нічна казка» announced for Bigudi

• Scheduling news for the Turkish series «Сльози Дженнет» on Bigudi

• Premiere of the new Turkish drama «Лейла» on Bigudi

Entertainment television channel targeting women aged 18–54 with serial drama, especially Turkish and Indian series.

• Turkish drama series

  Imported Turkish serial dramas, a core part of the channel's schedule.

• Ukrainian series

  Ukrainian-produced serial drama broadcast on the channel.

• Indian series

  Imported Indian serial drama cited among the channel's programming.

• Original productions

  Original productions made for the channel.

1. 1Bigudi official websitebigudi.tv
2. 2Bigudi — Wikidatawikidata.org
3. 3Bigudi (TV channel) — Wikipediaen.wikipedia.org