Bigg Boss

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Czech hip hop label, book publisher, and clothing brand founded in 2006, active until 2021.

Last updated October 27, 2026

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Overview

Bigg Boss was a Czech independent music label, book publisher, and clothing brand focused on hip hop and related urban culture. It emerged from the earlier label Terrorist?, which was run by Vladimir 518 and Orion from the late 1990s and released the East Side Unia compilations. In 2006, Terrorist? was transformed into the official Bigg Boss label by musician and artist Vladimir 518, DJ Mike Trafik, and Aleš Víšek. The label represented artists such as PSH, Orion, Vladimir 518, James Cole, Hugo Toxxx, LA4, Maniak, DJ Mike Trafik, Hentai Corporation, The Atavists, WWW, Lazer Viking, and others. Beyond music, Bigg Boss operated a book publishing arm specializing in contemporary and historical Czech photography, art biographies, and architecture, and it created a clothing brand and shop called Merch or Die in collaboration with the graphic and screen-printing studio Print 44. It also published the online magazine Bigg Magg. The label's YouTube channel had over 122,000 subscribers by May 2021. In 2021, Vladimir 518 announced the end of the label, which ceased operations at the end of that year. Bigg Boss artists received several Anděl music awards, including Vladimir 518's Gorila vs Architekt in 2008 and Idiot in 2014, and Smack's Sick in 2015. The label's book trilogy Kmeny became a bestseller and inspired a television series, an exhibition, and a theatre play.

History

Bigg Boss originated from the label Terrorist?, which was operated by Vladimir 518 and Orion from the late 1990s. Terrorist? began with the release of the international compilations East Side Unia (1998) and East Side Unia Vol. 2 (2000), which brought together hip hop musicians from Eastern Europe. According to Vladimir, the motivation was that they "wanted to get to know foreign bands as well, and domestic bands were not yet ready to release a full-length album." Subsequently, the label released the first albums by PSH (Repertoár and Rap'N'Roll), P.H.A.T. (later James Cole) with Frekvence P.H.A.T., Orion's Teritorium 1 and Teritorium 2, and the continuation of the compilation East Side Unia vol. 3. In 2006, Terrorist? was transformed into the official Bigg Boss label. The founding of Bigg Boss in 2006 was driven by musician and artist Vladimir 518, DJ Mike Trafik, and Aleš Víšek. The label's YouTube channel had over 122,000 subscribers by May 2021. In 2021, Vladimir 518 announced the end of the label, which ceased operations at the end of that year. In terms of music, Bigg Boss represented artists not only from hip hop but also from other genres. In collaboration with the graphic and screen-printing studio Print 44, the label created its own clothing brand and shop Merch or Die. Several Bigg Boss artists were awarded in music competitions including the Czech Anděl music awards. In book publishing, Bigg Boss focused on projects in contemporary and historical domestic photography, artistic biographies of Czech artists (e.g., David Černý, Lubomír Typlt, Krištof Kintera), architecture, and other topics. Based on the published book trilogy Kmeny about Prague subcultures of the 1970s and 1980s, which became a book bestseller, a television series of the same name was filmed, an exhibition was held at the Brno Museum of Applied Arts, and a theatre performance was staged. Kmeny 90 was described by criticism in Hospodářské noviny as "authorially uneven," while another review in the daily E15 called the book "an extraordinary book" and "required reading for all generations."

2021
Vladimir 518 announces end of label; operations cease at end of year
2017
Four artists leave Bigg Boss, causing public controversy
2015
Smack's Sick wins Anděl award for best hip hop album
2014
Vladimir 518 wins Anděl award for Idiot
2013
Book Město=Médium wins award for most beautiful book
2008
Vladimir 518 wins Anděl award for Gorila vs Architekt
2007
Publication of CAP: book by Bigg Boss
2006
Terrorist? transformed into Bigg Boss label
2000
Release of East Side Unia Vol. 2
1998
Release of East Side Unia compilation under Terrorist? label

Products and positioning

Independent Czech hip hop label and cultural publisher with a focus on urban culture, art, and fashion.

Triko WHITE BOY – bílé
Mikina WHITE BOY – černá
Orion a James Cole – Orikoule 2LP
Vladimir 518 a 7krát3 – White Boy LP
PSH – Párátka adventní, expresní lyrici LP
Orion & Čistychov – Mamuti LP
Mike Trafik – Vejška OST LP
Vladimir 518 – Gorila vs. Architekt LP
ARCHITEKTURA 58–89
KRIŠTOF KINTERA: Dívka s holubicí a sochy domů
PSH – Nekonečný příběh OST 2LP
Chrámy peněz
Work – bottle
CAP: book

Controversies

2020
Colors Channel responds to objectionable Marathi-language comment
After a contestant on Bigg Boss 14 made a comment about speaking Marathi, Viacom 18 issued an apology letter and stated that the objectionable portion had been removed from future broadcasts. The channel also aired the contestant's apology. The event concerns the channel's response to the remark and the removal of the objectionable content from subsequent airings.
Source

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