Big City

Big City is a major shopping mall in East District, Hsinchu City, Taiwan. The complex opened on April 28, 2012, and is owned and operated by Far Eastern Group. It was developed as a large regional destination combining department-store retail, specialty shops, food and beverage, leisure, and entertainment under one roof. With a reported total floor area of approximately 340,000 square metres, Big City is the largest shopping centre in Hsinchu City and is among the largest shopping destinations in northern Taiwan. The mall's operating model brings together a broad mix of anchor tenants and international, Taiwanese, and Japanese brands. Its reported core stores include Sogo, A.mart, citysuper, Daiso, Eslite Bookstore, H&M, MUJI, Sisley, Starbucks, and Vieshow Cinemas, together with themed restaurants and other lifestyle-oriented tenants. This combination gives Big City a role extending beyond conventional retail: it functions as a regional destination for household shopping, fashion, books, groceries, dining, cinema, and family leisure. Big City also became notable for its scale and consumer traffic. Reference material reports that the mall reached NT$10 billion in sales within three and a half years of opening, and that it subsequently entered Taiwan's top eight shopping malls by sales revenue. In 2017, its Facebook check-ins during the first half of the year were reported at approximately 2.5 million, ranking second in Taiwan behind Taiwan Taoyuan International Airport. Reported revenue reached NT$12.3 billion in 2019, placing the mall seventh among Taiwan's shopping malls by sales revenue for that year. These figures describe particular historical periods and should not be treated as current performance indicators. The complex has continued to expand its tenant offer and brand mix. In October 2021, Taiwan's third authorized LEGO store opened at Big City, adding a prominent family and hobby retail attraction to its existing combination of fashion, grocery, culture, entertainment, and dining uses. Big City's positioning is therefore that of a high-volume regional shopping and leisure centre rather than a narrowly specialized retail property. Its primary catchment is Hsinchu and surrounding northern Taiwan, while its size and tenant portfolio also support visitation as a destination attraction.

Big City was established as a major retail and leisure development in East District, Hsinchu City, by Far Eastern Group. It opened to the public on April 28, 2012, with a scale and tenant mix intended to serve as a regional destination rather than a small neighbourhood centre. Its reported floor area of approximately 340,000 square metres made it the largest shopping centre in Hsinchu City and one of the largest in northern Taiwan. From its opening, the complex combined multiple retail and service formats. Its reported anchor and core tenants included Sogo, A.mart, citysuper, Daiso, Eslite Bookstore, H&M, MUJI, Sisley, Starbucks, and Vieshow Cinemas. The presence of department-store retail, a supermarket and food hall offer, fashion brands, a bookstore, cafés, restaurants, and cinema facilities gave the mall a diversified commercial base. This format enabled Big City to attract shoppers for both planned purchases and leisure visits, while also supporting longer visits through dining and entertainment. The mall's early commercial performance was strong in the historical figures cited by reference sources. By 2015, after three and a half years of operation, it had reportedly achieved NT$10 billion in sales and entered the top eight shopping malls in Taiwan by sales revenue. Its popularity was also reflected in social-media activity: in the first half of 2017, Big City was reported to have around 2.5 million Facebook check-ins, second in Taiwan only to Taiwan Taoyuan International Airport. In 2019, reported revenue reached NT$12.3 billion, and the mall was described as Taiwan's seventh-largest shopping mall by sales revenue for that year. Big City has developed its destination positioning through continued tenant additions and category expansion. In October 2021, an authorized LEGO store opened at the complex, reported as the third such store in Taiwan at the time. The addition reinforced the mall's family and hobby-oriented offer alongside its existing fashion, grocery, culture, food, and entertainment businesses. Today, Big City is best understood as a large regional shopping centre operated within the Far Eastern Group portfolio. Its importance is tied to its scale, breadth of tenants, and role in Hsinchu's retail and leisure ecosystem. Historical sales and visitation figures demonstrate its market position during specific periods, but no current financial or operating figures are established in the supplied material.

• 2021

  Authorized LEGO store opens

  [1]Big City (shopping mall)en.wikipedia.org

  An authorized LEGO store opened at Big City in October, described as Taiwan's third authorized LEGO store.

• 2019

  Reported revenue reaches NT$12.3 billion

  [1]Big City (shopping mall)en.wikipedia.org

  Reported 2019 revenue placed Big City seventh among Taiwan's shopping malls by sales revenue.

• 2017

  Ranks second in Taiwan for Facebook check-ins

  [1]Big City (shopping mall)en.wikipedia.org

  Big City reportedly recorded about 2.5 million Facebook check-ins during the first half of the year, ranking second nationally behind Taiwan Taoyuan International Airport.

• 2015

  Reaches NT$10 billion in sales

  [1]Big City (shopping mall)en.wikipedia.org

  The mall was reported to have reached NT$10 billion in sales within three and a half years of operation.

• 2012

  Big City opens in Hsinchu

  [1]Big City (shopping mall)en.wikipedia.org

  The shopping mall opened on April 28, 2012, in East District, Hsinchu City.

Large regional shopping and leisure destination serving Hsinchu and northern Taiwan, with an integrated mix of department-store retail, fashion, groceries, dining, culture, cinema, and family entertainment.

• Retail · 2012

  Department-store and fashion retail

  Big City's fashion and department-store offer includes Sogo and international and lifestyle brands such as H&M, MUJI, and Sisley. The category covers apparel, accessories, beauty, and related personal goods, giving the mall a broad offer for everyday shopping and seasonal or premium purchases.

• Retail · 2012

  Grocery and general merchandise

  The mall's reported grocery and general-merchandise anchors include A.mart, citysuper, and Daiso. Together, these stores extend the centre beyond discretionary shopping into household supplies, packaged foods, imported products, kitchen goods, and value-oriented everyday merchandise.

• Books and lifestyle · 2012

  Books and cultural retail

  Eslite Bookstore forms part of Big City's cultural and lifestyle offer. The bookstore category complements the mall's commercial tenants with books, stationery, design-related goods, and other cultural products, helping position the complex as a broader leisure destination.

• Food and beverage · 2012

  Dining and cafés

  Big City includes Starbucks and a range of themed restaurants and other food-and-beverage operators. Dining is an important part of the centre's destination format, supporting family visits, social occasions, and longer stays alongside retail and entertainment activities.

• Entertainment · 2012

  Cinema and entertainment

  Vieshow Cinemas is among the mall's reported core stores. The cinema and entertainment offer adds an activity-based reason to visit and supports Big City's role as a combined shopping, dining, and leisure complex rather than a purely transactional retail property.

• Toys and hobbies · 2021

  Authorized LEGO store

  The authorized LEGO store opened in October 2021 and was reported as Taiwan's third authorized LEGO store. It adds branded construction toys, collectibles, and family-oriented hobby products to Big City's existing retail and entertainment mix.

• 2021

  Add an authorized LEGO storeProduct launch

  Background

  Big City expanded its family and hobby-oriented tenant mix within its broader retail and leisure strategy.

  Action taken

  An authorized LEGO store opened at the mall in October 2021.

  Aftermath

  The opening added a prominent branded toy and family attraction to the centre's existing fashion, grocery, cultural, dining, and entertainment offer.

  Source

1. 1Big City (shopping mall)en.wikipedia.org
2. 2Big City Shopping Mall official websitefebigcity.com